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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

You know your organization is filled with employees who want to power up your brand and could be loyal brand advocates but you can’t get the support you need to empower them. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

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Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Branding strategies, brand storytelling and even emotional branding is not new.

Brands 166
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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. ROI in social media. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia).

Study 377
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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

Brands 167
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Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up

Mindjumpers

focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. I believe that the product will set a new standard and push the space into more of a ROI qualifying direction.

ROI 199
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How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter.

ROI 60
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9 Ways to Increase Your Brand Visibility

Oktopost

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75