Trending Sources

ROI and the Impact of Social CRM [NEW WHITE PAPER]

SocialFish

Our latest white paper is out! Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This paper is the second in our Social CRM series. DOWNLOAD ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations.

How to Drive Business Value with Social Marketing Funnel [white paper]

Mindjumpers

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. Other contributors to the paper are David Meerman Scott , Jason Falls , Jeremiah Owyang , Nathaniel Perez , Erik Qualman , David Berkowitz etc.

The Long Win: How to Improve Employee Morale

Spin Sucks

improve your employees morale increase employees motivation Marketing Innovators white paper USC Dornsife use gamification to motivate your staff washington state university what's the ROI of high employee morale your employees must have high morale

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Download this free white paper and then take a listen to this episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. Supporting Resources: How to Get Your Social Media Budget Approved (white paper).

PR ROI Means You Have to Do Real Math

Spin Sucks

I’m so fed up with communications professionals who don’t know what return-on-investment (ROI) means or how to measure it. ROI = Money As Jason Falls so eloquently put it in, “ If the Metric isn’t Money, You Can’t Measure ROI “: ROI is a financial equation.

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Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry.

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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. ROI / TCO calculators. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Promote white papers / eBooks / reports for lead generation.

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ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment

SocialFish

Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. ROI = low-cost, high-quality leads.

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

Let’s assume your monthly blog hosting is $19, and you spend $19 per month on Inbound Writer to help with you blog’s SEO, and you spend $19 per month on Formstack to create and manage landing pages to convince people to download your white paper. Calculating Blogging ROI.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror.

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7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

How to Get Your Social Marketing Budget Approved (white paper). Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today!

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Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

How to increase sales, leads and ROI with conversion rate optimization. How to Get Your Social Marketing Budget Approved (white paper). Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders.

What's the R.O.I.? A Framework for Social Analytics

www.briansolis.com

Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? While the question of “what’s the R.O.I. So, when it comes to R.O.I. The same is true for R.O.I. What’s the R.O.I.?

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Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up

Mindjumpers

focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. Tweet.

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Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Since the new version is closing in, I thought I would cover the new setup features of your Google Analytics for social media ROI measurement. paper.li – Daily paper site which compiles tweets from various users in lists, by hashtag, and by following.

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It will also determine if your dream of achieving an ROI using social media ever makes it out of your dream and into the real world. If it’s ROI you are looking for, then you want to listen to this episode!

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

They give up because they don’t have the ROI they made up in their mind they should have by now. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper).

5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

How do you achieve a positive ROI using social media and digital technologies and strategies? How to Get Your Social Marketing Budget Approved (white paper). Every marketer and business leader is faced with the challenge of where to prioritize their time and investment.

10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

How to Get Your Social Marketing Budget Approved (white paper). Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche?

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Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs? Social Media FAQ: How Do I Measure ROI?

Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

Check out our new comprehensive training academy, the Social Profit Factor , that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

The Social Media Lifecycle [Infographic]

Pamorama

When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.

Pinterest for Business by the Numbers – Should Your Business Have an Interest in Pinterest?

Pam Moore

How to Get Your Social Marketing Budget Approved (white paper). Do you have an interest in Pinterest? How about Pinterest for your business?

Social CRM Use Case 4: Conference social media campaigns to increase outreach and lead generation

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Social CRM and ROI

How Enterprise Social Networking Drive Business Value [Report]

Mindjumpers

How to Measure Your Social Media ROI [Infographic]. Global Social Media Adoption In 2011 [White Paper]. Tweet Using social media to bring business value is an obvious choice for many companies.

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI. Slide 11-13: Reference to a recent white paper by Awareness inc.

Data 101

How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

the biggest challenges for most marketers are measuring ROI, having social integrated throughout the organization, and having enough budget to do it properly. Social CRM is the way that you will get to ROI.

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Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Pam Moore

Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall. You can’t just hop on Facebook, insert your credit card and out pops loads of leads, sales and ROI.

Is Your Content ROI Really Untrackable?

ProBlogger

Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible. To attract more interested buyers, ensure you have white papers or videos showing why your products are the best on the market, and explaining your competitive edge.

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Social CRM Use Case 3: Optimize and socialize your member services

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Social CRM and ROI

Facebook Stores Deliver Sames Sales Rates as Web Sites

Pamorama

According to a new white paper from Webtrends , Facebook stores now have the same sales conversion rates as e-commerce Web sites. Facebook Facebook Page Marketing ROI Social Media Tutorial Adgregate Markets Electronic commerce Social network

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Prioritize, Focus and Be Patient for Business and Life Success

Pam Moore

Although crossing random tasks off your list may feel good for the short term, RAMs will eat every morsel of ROI before you even realize where the problem is if you are not careful. Supporting Resources: 10 Tips Stomp Random Acts of Marketing (white paper).

10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

Conversion Rate Optimization – 20 Factors Impacting Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper). It is clear social media marketing is delivering real and measurable business value for companies large and small today.

Social CRM Use Case 2: Socializing educational content for member retention

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Social CRM and ROI

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

What’s the ROI of Content Marketing? The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%).

25 Excellent Content Marketing Tools for Your Brand

Pamorama

The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. Successful content marketing initiatives have many moving parts.

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Social CRM Use Case 6: Retention

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. ROI = higher retention rates. Social CRM and ROI

The Business (To Business) Of Social Media

Twist Image

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). People will complain about the time and effort that it takes to build valuable connections online (and whether there is any ROI associated with it). white paper.

A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers. Measure return on investment (ROI).