Pam Moore

MAY 14, 2017

Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? Branding strategies, brand storytelling and even emotional branding is not new. Branding strategies, brand storytelling and even emotional branding is not new.

Brands 166

Brands Authentication Training Wikipedia 166

Pam Moore

AUGUST 7, 2017

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. It is becoming a requirement , not an option to develop your personal brand. You don't build your personal brand in minutes or hours. Why YOU are your brand!

Brands 162

Brands How To Training Authentication 162

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Brands 114

Brands HootSuite Module Meme 114

Pam Moore

OCTOBER 18, 2017

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story? Who are the characters in your brand story? What is the setting?

Brands 167

Brands Content Template Templates 167

Pam Moore

OCTOBER 9, 2017

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science. Definition of brand storytelling. SoundCloud.

Brands 166

Brands Small Business Communities Authentication 166

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words. How do I know how much is too much?

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Authentication Brands Training Communities 167

Social Media Strategies Summit

MAY 11, 2021

Got some long-form content like a white paper that worked well for your readers? She’s worked with national and global companies like Whirlpool Corporation, Firestone, Blue Diamond Almonds, Coca-Cola, Heineken USA, and many other B2C and B2B brands. Tip 1: Repurpose high performing content. Tip 2: Stand out or stand down.

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Tips Content B2B Case Study 262

Mindjumpers

JUNE 22, 2011

Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page. The white paper is co-authored by Facebook and BrightEdge presenting how to optimize pages for better placement in search results. – increase your brand visibility.

Facebook 245

Facebook How To SEO Reputation 245

Pam Moore

MAY 9, 2016

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! ” Source. Are You Ready ?”

Brands 113

Brands How To Authentication Wikipedia 113

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. The colors, language and visuals are supporting elements, not “the” brand.

Brands 113

Brands Strategy Reputation Authentication 113

Writtent Blog

NOVEMBER 27, 2023

This new form of branding and marketing your business is highly popular online because the internet makes it easy to share all types of content. When you use content and information to build your brand, you have to offer something of value. What is highly valuable information? Most businesses who wonder “What is content marketing?”

Content 98

Content Press Release Marketing Case Study 98

Pam Moore

MAY 12, 2019

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. Your brand is not your logo! Big difference.

Brands 109

Brands Strategy Reputation Authentication 109

Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. They need to know what value they can provide their target group (above and beyond the value offered via their brand or products) and implement a robust editorial process in their workflow.”.

Report 242

Report Content Nielsen How To 242

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 77

Brands B2B SEO Influencer 77

Pam Moore

JUNE 10, 2017

Unfortunately many are unprepared, impatient and lack a cohesive marketing, business, content marketing and brand strategy, yet wonder why they see zero return on their investment. The importance of a solid brand architecture and messaging platform to inspire and connect with audience and community. SoundCloud.

Social Media 167

Social Media Marketing Small Business Influencer 167

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program. Click To Tweet.

Influencer 167

Influencer Brands How To Marketing 167

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. We have earned many small and corporate Fortune 100 brand clients where their first words were “can you please help us do what you have done for yourself.”

Brands 167

Brands Tips Engagement Communities 167

Visually SM

APRIL 15, 2020

Download our white paper, Visuals That Stick, with actionable advice on impactful design from the Visually creative team. Complete your name and email to download White Paper. Micro-content is only as powerful as the connection that it makes back to the brand or advertiser. Make it Stackable.

Content 130

Content Study Instagram Advertising 130

Pam Moore

JULY 17, 2017

Social networks such as Facebook has substantial control over how brands communicate with their customers and audience. For example, when Facebook launches a new Messenger feature, a brand's clients are wanting to communicate with them using the new feature before the brand hardly knows what the feature is. Need more help?

Social Media 167

Social Media Marketing Training Analysis 167

Rebekah Radice

SEPTEMBER 5, 2017

It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement. In this episode of the Brand Authority podcast, you’ll learn how to quickly establish your social media brand strategy. Subscribe to Brand Authority Podcast in iTunes.

Social Media 111

Social Media Strategy Brands How To 111

Pam Moore

JUNE 14, 2017

There is clearly no lack of people and brands trying to grab your attention. Brands want us to check out their hot deals. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience. Personal Branding: Authenticity vs Transparency (blog post + video).

Training 166

Training Authentication Social Networking Resources 166

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Think ebooks, white papers and even blog posts. Unless you have a very well-known, established brand with a large following, don’t bother using hashtags on Twitter or Instagram that are specific to your brand. Track results.

Content 124

Content Brands Findability Marketing 124

Pam Moore

NOVEMBER 29, 2016

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. Have you thought about your personal branding strategy?

Brands 60

Brands Strategy Small Business Authentication 60

Keyhole.co

JUNE 6, 2023

With a blend of insights, real-world examples, and practical tips, we aim to equip you with tools and techniques that can help you drive engagement, build strong customer relationships, and propel your brand to the next level. Well, think of your employees as your brand ambassadors — your secret marketing weapon. Let’s dive in.

B2B 52

B2B Strategy Content Brands 52

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia). Social media in call centres.

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Study Social Media Wikipedia ROI 377

Mindjumpers

JUNE 28, 2012

Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. Similar Posts: Global Social Media Adoption In 2011 [White Paper]. But who is this social customer?

Social Media 274

Social Media Influencer Report Groups 274

Pam Moore

AUGUST 13, 2019

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. Branding strategies, brand storytelling and even emotional branding is not new. Branding strategies, brand storytelling and even emotional branding is not new.

Brands 60

Brands Authentication Template Templates 60

Jon Loomer

MAY 15, 2023

Second, are these leads who will get something in return like a white paper, or are will they be contacted by a salesperson? The Many Factors Your results and what you can expect are reliant on so many different factors. What is a good cost per lead? It depends. First, know that we don’t only want cheap leads, but quality leads.

Advertising 161

Advertising Real Estate Cost API 161

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Pam Moore

AUGUST 8, 2019

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. It is what your customers experience when they come in contact with your brand and the people who make it what it is, good or bad.

Brands 60

Brands Strategy Reputation Training 60

Pam Moore

APRIL 22, 2017

According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. However, are you one of the marketing or business leaders who really doesn't understand how you and your brand can ever use and benefit from influencer marketing to achieve your better business and marketing goals? Click To Tweet.

Influencer 166

Influencer Tips Marketing Training 166

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# You need to put out a steady stream of content to build your brand. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Pam Moore

JANUARY 24, 2020

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand.

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Sample Samples Strategy Brands 78

Twist Image

NOVEMBER 5, 2014

It is called, Worn Wear: a Film About the Stories We Wear, and I do believe that every brand (whether you are B2B or B2C) should watch it, take notes and think about it before they do any kind of digital marketing. People who know me, know how much I laothe case studies and white papers. brand attributes. white paper.

Brands 104

Brands Case Study Film B2B 104

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Both are clearly damaging to your brand. Alert: This list is not exhaustive. Overfeeding.

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Social Media Brands RSS Publishing 206