Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Pam Moore

JULY 28, 2019

When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, “I have so much time, resource & budget I don't know what to do with it.” Stop only playing around with the social networks.

Social Networking 60

Social Networking ROI Training Template 60

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher. She meant that.

Collaboration 98

Collaboration Brands Press Release Communities 98

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Janet Fouts

APRIL 29, 2013

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Most of the panel chunks up time throughout the day to manage their social networks. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Pam Moore

OCTOBER 9, 2017

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science. Definition of brand storytelling. SoundCloud.

Brands 166

Brands Small Business Communities Authentication 166

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? Social media audit template A social media audit is a step-by-step review of your business’ social presence.

Template 80

Template Templates Social Media RFP 80

Pam Moore

SEPTEMBER 27, 2017

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” How about called you?

Strategy 167

Strategy Brands Avatar Training 167

Pam Moore

JANUARY 14, 2019

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words. Becoming a human brand isn't going to happen overnight.

Authentication 99

Authentication Brands Template Templates 99

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Pam Moore

SEPTEMBER 26, 2020

SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield. Communicating on social networks is not the same as a real face to face conversation that happens between two or more human beings. Do Politics and Personal Branding Go Together? . Supporting Resources .

Brands 78

Brands Meme Training eBook 78

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising.

B2B 217

B2B Brands LinkedIn Influencer 217

Pam Moore

MAY 27, 2019

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision? 5 easy ways to use data and social insights to humanize your brand.

Data 106

Data Brands Strategy Authentication 106

Pam Moore

SEPTEMBER 26, 2017

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. Do you have a personal brand?

Brands 164

Brands How To Training Small Business 164

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Alignment with Business Objectives: Social media marketing goals should align with your overall business objectives. Image credit: Twitter Here’s how Sprout Social is doing it.

Social Media 267

Social Media Tips Marketing HootSuite 267

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. You have a personal brand regardless if you consciously designed it or not. . The answer is yes!

Influencer 78

Influencer Brands Strategy Training 78

Pam Moore

JUNE 12, 2019

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Developing your own personal Twitter brand persona.

Authentication 111

Authentication Strategy Brands Twitter 111

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Pam Moore

AUGUST 17, 2020

SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Tips to be a people connector and build a network of power players.

LinkedIn 78

LinkedIn Tips Brands Training 78

Convince & Convert

MAY 15, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether brands should be taking the plunge into other emerging platforms , specifically SnapChat. And as a parent, it spooks me, but it appears kids don’t want to use social networks that their parents also use. Or a waste of company resources?

Resources 128

Resources Company Social Media Social Networking 128

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Less is truly more.

Brands 105

Brands Authentication Template Templates 105

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Socialmedia.biz

JUNE 8, 2018

You might think of employee advocacy as a trend but is as old as the concept of social media marketing. Companies have realized that empowering employees to engage on social networking platforms is crucial to their success. Employee advocacy leans towards the aspect of social marketing. Build Brand Loyalty.

Brands 84

Brands Handbook Social Networking Loyalty 84

Kikolani

MARCH 1, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. 29 Blogging Business Survival Tips – Advice on revenue generation, networking, social media, time management, and building a business.

Mashup 141

Mashup Resources Google Adsense 141

Sprout Social

JANUARY 29, 2024

Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Though “go where your audience is” remains a closely held social marketing belief, audiences across demographics are using every network (looking at you Boomers on TikTok).

Social Media 112

Social Media Strategy Exercises Retail 112

Kikolani

AUGUST 24, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Beyond laughing, embrace every bad marketing moment as inspiration to make your brand better. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Pam Moore

AUGUST 7, 2017

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. It is becoming a requirement , not an option to develop your personal brand. You don't build your personal brand in minutes or hours. Why YOU are your brand!

Brands 162

Brands How To Training Authentication 162

Sprout Social

FEBRUARY 4, 2020

And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. However, that doesn’t mean that influencer strategies are totally off the table for B2B companies or other brands that might be looking for a more formal approach. Enter LinkedIn influencers.

LinkedIn 107

LinkedIn Influencer Brands Marketing 107

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Kikolani

MAY 5, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Social Media / Social Networking. Fetching Friday – Resources Mashup, Follow Friday, & DoFollow Resources.

Mashup 141

Mashup Resources Delicious SEO 141

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? The four most popular messaging apps already have more monthly active users than the four major social networks. What Is Dark Social?

Brands 152

Brands Analytics Consultant Data 152

Kikolani

MARCH 4, 2011

­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. The Resources Mashup. Making Money Online / Online Business / Personal Branding. Social Media / Social Networking. Blogging / Freelance Writing.

Mashup 152

Mashup Resources Remix ROI 152

Kikolani

FEBRUARY 1, 2010

The following is for those who want to be found on social networks, or for the networks on which they want to be found. Social Media Dataflow. Why You Want to Be Found on Social Networks. Think of your profile and activity on social networks as creating brand recognition. Name Branding.

Social Networking 128

Social Networking MySpace WordPress StumbleUpon 128

Kikolani

FEBRUARY 24, 2011

­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, online business, SEO, and social media on kikolani.com. The Resources Mashup. 101 resources to help you become a better blogger – huge list of blogging resources. Online Business / Personal Branding.

Mashup 142

Mashup Resources Klout eBook 142

Kikolani

FEBRUARY 18, 2011

­­This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media plus slow motion kitten action on kikolani.com. The Resources Mashup. Social Media / Social Networking. Blogging / Writing. Kitten in Slow Motion. Related Posts.

Mashup 144

Mashup Resources Chemicals SEO 144