Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? Social media manager tasks: A daily overview A social media manager’s daily tasks are jam-packed with efforts to increase their brand’s online influence and follower interaction. Establishing guidelines for brand voice, visual identity and messaging across all channels.

Social Media 111

Social Media Social Media Management Sentiment Collaboration 111

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. But this is not so!

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 120

Brands ROI UGC Authentication 120

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. Use to: Discover your audience size and brand visibility.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Easy: be active on social media. Why should execs be on social media?

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 125

Strategy Brands Hubspot Survey 125

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. This can include both branded hashtags and generic hashtags. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

Hashtag 92

Hashtag Analytics Tools HootSuite 92

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. And that’s just the tip of the iceberg.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Online reputation monitoring is how brands oversee and analyze their digital reputation. This includes specific terms and language.

Reputation 90

Reputation Sentiment Analysis Notification 90

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand.

B2B 155

B2B Sentiment Analysis Reputation 155

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. In other words, they’re an ideal market for a brand like Tylenol. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Engagement 97

Engagement Tips Loyalty Metrics 97

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Measure brand health.

Data 117

Data Metrics Sentiment Analytics 117

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

Features 95

Features Social Media Curation Geotagging 95

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Statistics on Employer Branding and Talent Acquisition. LinkedIn ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Sprout Social

APRIL 27, 2020

Updates to LinkedIn times to post. Disclaimer: Data from Sprout Social includes users from various plan types, industries and locations. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Updates to LinkedIn times to post. and 1–2 p.m. with 9 a.m.

Engagement 145

Engagement Social Media Patterns Health Care 145

Hootsuite

JANUARY 22, 2020

People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. More than 40% of digital shoppers use social media to research new brands and products. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Industry news and trends.

Social Media 145

Social Media HootSuite Template Templates 145

Keyhole.co

MARCH 24, 2023

Ever had a chance to see brands pouring love on posts that mentioned them? Unless you are just starting out, who has the time to dig out social mentions of their brand? Social mentions are posts that reference your brands either by tagging you in captions or just mentioning you in their post. Almost nobody! Let’s see why!

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times.

Tourism 102

Tourism Travel Education Engagement 102

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And your internal team can curate the articles directly in Sprout.

Buy 88

Buy Curation Statistics Survey 88

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. In this guide, we’ll highlight how B2B brands can use social listening to build a better business and how to get started ASAP. Some B2B brands might see social media as a black hole when it comes to ROI. Think about it. Harsh, but we get it. The takeaway?

B2B 100

B2B How To Sentiment Reddit 100

Sprout Social

JANUARY 18, 2022

These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. .

Skills 121

Skills Sentiment Team Press Release 121

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. They’re managing people, developing brand strategy, and nipping organizational crises in the bud. Social marketers often lead the development and execution of proactive brand strategy, too.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. Gauge positive and negative sentiment from audiences.

Statistics 102

Statistics Skills Analytics Press Release 102

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Industry or community-specific (example: #BookTok).

Hashtag 113

Hashtag How To Guidelines Telecommunications 113

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. This sentiment can help promote a sense of cohesive culture and increase performance.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Pixlee

JANUARY 18, 2022

Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. If you’re already measuring customer engagement , the next logical step is to turn highly engaged customers into brand advocates. Who is a Brand Advocate?

Brands 52

Brands UGC How To Apparel 52