Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

List 107

List Guidelines Facebook CPC 107

Ignite Social Media

JANUARY 12, 2018

Back in December , Facebook reiterated that they will be giving video priority in the news feed. Additionally, we have noticed that CPC costs have been increasing as more advertisers begin to spend money on the platform. A main trend for 2018 is brands wanting to leverage multiple types of influencers for their programs.

Strategy 133

Strategy Social Media CPC Influencer 133

agora pulse

JULY 6, 2016

Are your Facebook ad reports ho hum? The Facebook Ad Compass by AdEspresso is here to change all that. With the Compass, you no longer have to lose your mind clicking through the Web interface of your Facebook Ads Manager or Power Editor just to get a super basic (not to mention drab) Excel download. Let us know in the comments!

Tools 63

Tools Social Media CPC Facebook 63

Jon Loomer

OCTOBER 7, 2015

I was excited when Facebook announced lead ads in June. Beginning today, Facebook is rolling out lead ads to Power Editor globally. Facebook also announced several enhancements that are coming that could be huge for marketers. Facebook lead ads rolling out: Includes desktop, video, carousel and CRM integration!

Video 120

Video Insurance Facebook Automotive 120

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 150

Facebook Syndication Tips Marketing 150

Ignite Social Media

MAY 9, 2017

When benchmarking your brand’s performance against competitors or an industry, it should be easy enough to pull likes, comments, and shares over fans/followers. An impression on Twitter is not determined by the same methodology as on Facebook. For example, if your company sells fruit, categorize your posts based on the type (i.e.

Nielsen 120

Nielsen Content Comparison CPM 120

Hootsuite

MAY 24, 2022

You can run different types of ads on TikTok, but we wanted to test Spark Ads. These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. They recommend choosing videos that draw from these four brand pillars: Relatable.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Hootsuite

MAY 3, 2021

They’re not affected by changes to third-party cookies or the Facebook pixel. Examples: facebook, twitter, blog, newsletter, etc. Sample code: utm_source=facebook. This tracks the type of channel driving the traffic: organic social, paid social, email, and so on. Examples: cpc, organic_social. UTM code: utm_source.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Convince & Convert

MARCH 19, 2018

Targeting the right portion of your audience while maintaining your brand voice can be challenging, but getting this right leads to more success with your social ads. Facebook’s Ad platform provides a great environment to reach your core audience. Many marketers fixate their advertising efforts on Instagram and Facebook.

CPM 150

CPM CPA ROI Campaign 150

Keyhole.co

MAY 12, 2023

Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue. Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. But here’s the catch. What is keyword monitoring?

Tools 52

Tools Strategy Marketing Analysis 52

Sprout Social

JULY 30, 2018

Or maybe a kitchen supply company could offer recipes organized by type of food. You’re charged just like a regular cost-per-click (CPC) ad. Pinterest Advertising Ad Types. You’ve really gotta pay attention to branding with One-tap pins. Types of Rich Pins. Promoted Pins. Promoted App Pins.

Advertising 84

Advertising Embedding CPC Types 84

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost? That’s a tricky question!

Cost 40

Cost Advertising Price Facebook 40

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Facebook is a social network for individuals and businesses. billion ( Facebook ). So without further ado, here it is. Monthly Active Users.

Social Media 47

Social Media Facebook Marketing CPM 47

Sprout Social

OCTOBER 10, 2019

After all, advertising on LinkedIn is definitely a different beast from the likes of Facebook. While this feature is leveraged mostly by bigger brands such as Adobe and Amazon , Showcase pages are a great feature for businesses offering multiple solutions for their followers. How to Advertise on LinkedIn.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Kikolani

MARCH 1, 2013

The Power of Podcasting: How to Grow Your Email List, Build Immense Trust and Leverage the Heck Out of Your Brand – Let me share five reasons why you should seriously consider starting a podcast of your own. Be sure to follow Kristi on Twitter , Facebook , and Google+. Business / Career. Search Engines / SEO.

Mashup 141

Mashup Resources Google Adsense 141

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Facebook is a social network for individuals and businesses. billion ( Facebook ). So without further ado, here it is. Monthly Active Users.

Social Media 28

Social Media Facebook Marketing CPM 28

Kikolani

MARCH 11, 2013

Search for conversations about your brand, your competitors or relevant industry terms to find fresh mentions and links. Keyword Research – Use this to see estimated global searches, exact searches in the US, CPC, and estimated value based on the CPC and number of searches in the US. These include the following.

SEO 167

SEO Tools Analysis CPC 167

Later

NOVEMBER 7, 2019

The added bonus of running on Instagram is that you can simultaneously run across Facebook and your spend will optimize to the platform that’s performing best automatically. . There are three types of audiences you can test. The three types of audiences that exist in social ad campaigns are: .

Instagram 44

Instagram CPM CPC Campaign 44

Kikolani

MARCH 10, 2011

4 people who aren’t reading your blog and how to get them to change their mind – a look at four different types of people and why they don’t read your blog, why you want them to, and how to get them to. How to get Facebook ads for (almost) free – optimizing your ads for lower CPC bids.

Mashup 149

Mashup Resources CPC SEO 149

Hootsuite

MAY 17, 2023

You just need to know the real estate Facebook ads formulas that work, and try them for yourself. #1 Free 30-Day Trial 13 great real estate Facebook ad examples 1. Try a Facebook ad about your latest listing’s floor plan, especially if it’s unusual or interesting. Check out how to make real estate Facebook ads with Hootsuite: 4.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. CPC on Facebook and $0.51

CPC 111

CPC Video Cost CPM 111

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. Read on for 22 ways to level up your Instagram campaigns : 9 different campaign types, 8 tips for making an impact, and 5 examples to inspire your next campaign. The free resource includes key audience insights, recommended ad types, and tips for success.

Campaign 145

Campaign Instagram HootSuite UGC 145

Sprout Social

SEPTEMBER 6, 2018

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount. Facebook ads can benefit any business size. Lower your costs.

Cost 111

Cost ROI Advertising CPM 111

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. CPC on Facebook and $0.51

CPC 85

CPC Video Cost CPM 85

Jon Loomer

FEBRUARY 17, 2017

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads. Facebook ads are incredibly powerful, but they aren’t magic.

Advertising 167

Advertising Facebook CPC CPM 167

Keyhole.co

JUNE 30, 2021

Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Data is the new oil.

Data 108

Data Social Media Strategy CPC 108

Hootsuite

MARCH 16, 2023

For example, what’s the difference between the cost-per-click (CPC) or click-through rate (CTR) on each platform? A potentially lower CPC rate A while back, a digital marketing company did a compare and contrast study between Bing Ads and Google Ads. But those savings may not translate exactly for your brand.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Ignite Social Media

MAY 18, 2017

When choosing what type of content to create, it is important to first determine what result is desired from the post. Objectives like driving sales on a website, introducing a brand, or encouraging interaction on a channel are common. With the post objective chosen first, determining what post type to use is pretty simple.

Types 134

Types Content CPM CPC 134

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. If you happen to spend time sharing to social for your business or brand, it’d be great to hear your thoughts in the comments here, too! I consider myself a pretty lucky guy.

Social Media 40

Social Media Social Media Management Project Marketing 40

Keyhole.co

MARCH 1, 2023

Hardly anything defined Facebook’s success more than its access to user data and its capability to turn it into advertising dollars. One of which is by utilizing data to craft a better media strategy for your brand. Cost-Per-Click (CPC) : The price a marketer pays per individual clicks on a paid social media post.

Data 52

Data Social Media Strategy CPC 52

Keyhole.co

OCTOBER 26, 2022

Your brands’ social media accounts are now all active with heightened engagement rates. From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? When working to increase your brand reach, it’s important to know how many social followers you have managed to gather over time.

Metrics 98

Metrics Social Media Tools Sentiment 98

Keyhole.co

JANUARY 4, 2023

And among all these platforms, Facebook is the most impactful, with its 2.8 According to reports , Facebook generates the highest ROAS among all social media platforms. Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. billion+ monthly users.

Analysis 52

Analysis Tools Facebook Sentiment 52

Hootsuite

AUGUST 17, 2020

The major social networks are reporting some ups and downs in their revenues as many brands pause their advertising, either to save money during an economic downturn, or to take a moral stance against hate speech. For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Read on to learn more.

Organization 145

Organization Social Media Strategy How To 145

Hootsuite

JANUARY 27, 2020

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% A brief history of the Facebook algorithm.

HootSuite 145

HootSuite Facebook How To Groups 145

Hootsuite

MAY 17, 2021

Put another way, tracking specific numbers allows your social team to ensure its social strategy is connecting with the target audience and that your brand is achieving its business goals. Keep reading to find out more about different types of social media KPIs and how to track them. Share the KPI. Impressions.

Social Media 145

Social Media HootSuite Metrics CPC 145