Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Rethinking Facebook Marketing.

Brands 150

Brands Facebook Study Mobile 150

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. Social media is an excellent platform for raising brand awareness and engaging your audience.

Social Media 226

Social Media Tips Marketing UGC 226

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Later

APRIL 24, 2020

Facebook is launching a brand new way to connect with your community — Messenger Rooms! . Here’s everything we know about Facebook’s newest feature, Messenger Rooms: . Here’s everything we know about Facebook’s newest feature, Messenger Rooms: . What is Facebook’s Messenger Rooms? .

Groups 113

Groups Groups Communities Facebook 113

Social Media Strategies Summit

NOVEMBER 27, 2018

To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. They started streaming as a Facebook Live show at the same time as the linear broadcast. Video content was also repurposed and monetized on social. Video content was also repurposed and monetized on social.

Communities 100

Communities Platform Video Fashion 100

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. And Instagram is no exception.

Instagram 143

Instagram Video Brands Compete 143

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. For example, Twitter/X has been experiencing a lot of changes lately that brands need to consider.

Social Media 91

Social Media Brands How To Metrics 91

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. a video-first offering can be. But why is video content so important for brands? And in this new world of social media, video content reigns supreme.

Video 100

Video Social Media Brands Instagram 100

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

Buy 118

Buy Video How To Template 118

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Video plays.

Communities 262

Communities Activities Facebook Patterns 262

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 119

B2B Influencer Brands Marketing 119

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

Instagram 234

Instagram Brands Real Estate Remix 234

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257

Research Report Social Media CPM 257

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.” Followers: 165.8K.

Brands 120

Brands UGC Authentication Comparison 120

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Still need more information?

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Video 129

Video Social Media How To Trends 129

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising. Source: Shopify Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

The Realtime Report

FEBRUARY 17, 2022

to Strengthen your Brand. You need to have a presence in TikTok if you want to boost your brand’s sales. It would be best to incorporate several tips when using TikTok to strengthen your brand. Tiktok Strategies That Will Help in Strengthening the Brand. Community Building. How to Strategize TikTok.

Brands 91

Brands How To Hashtag Influencer 91

Hootsuite

APRIL 17, 2020

If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer to use messaging apps to connect with brands. . Given that Facebook had nearly 2.5 Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence.

Brands 145

Brands Facebook HootSuite Badge 145

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals.

YouTube 131

YouTube Video Authentication Education 131

Webbiquity SMM

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. build a strong brand identity. Focus on community engagement. Become a better writer.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. You can schedule posts, interact with your community and even monetize your content. What is Creator Studio?`

Instagram 107

Instagram Facebook Marketing Features 107

Sprout Social

SEPTEMBER 30, 2022

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. On that note, let’s take a closer look at one of the latest features – the option to hide likes on Facebook. Why you may want to hide likes on Facebook.

Facebook 116

Facebook Privacy How To Film 116

Later

APRIL 28, 2021

Social media video content is quickly becoming an essential asset for growing your community and sharing your brand story. And with a growing list of video features on different platforms, there’s never been a better time to start producing high quality social media videos. Social Media Video Tips.

Engagement 110

Engagement Video Social Media Tips 110

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. Think like humans.

Brands 167

Brands Training Policies Template 167

Sprout Social

JULY 13, 2021

But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams. A cross between a video stream, variety show and group chat, livestream shopping is the next big thing in interactive social commerce. What is livestream shopping?

Video 121

Video Retail Hosting Fashion 121

Ignite Social Media

MARCH 4, 2021

“Social Audio is the fastest growing communication trend as users are finding that video meetings are too taxing, and text messaging lacks emotion and context. Users can create or join Clubs (like groups or communities) or rooms where speakers can discuss whatever the host decides to allow. What Brands are on Clubhouse?

Brands 180

Brands Hosting Conversation Platform 180

Likeable

NOVEMBER 8, 2021

With so many different social media platforms available to us in 2021, it can be difficult to discern which ones make the most sense for your brand. Facebook, Instagram, and TikTok stand out as the giants, but might not reach the exact audience you’re looking for. This makes the platform a desirable ad space for brands.

Reddit 91

Reddit Brands Insurance Forums 91

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Video 132

Video Social Media Wireless Marketing 132

Pam Moore

OCTOBER 9, 2017

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. It's not about creating a viral video or a long winded essay in corporate speak.

Brands 166

Brands Small Business Communities Authentication 166

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Small Business Mavericks

JULY 24, 2013

When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. Here are some ways you can use to keep your Facebook page interesting. Post videos. If images enhance Facebook posts, then videos should do so even more, right?

Communities 101

Communities Facebook Survey Small Business 101