10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships.

Measuring the impact of Facebook video content

Sherrilynne Starkie

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. Source: Facebook. These findings should inform video creative.

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Facebook’s (Confusing) New Video Metric | Social You Should Know

Ignite Social Media

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse.

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. Video content.

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The Living, Breathing, Human Brand.

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Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Key findings include: Facebook Pages are being updated more than ever before. Brands are least affected at 49.5

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How to Schedule IGTV Videos

Later

Getting on board with IGTV is easier than ever — you can now schedule IGTV videos to automatically post to your feed! . While editing videos for Instagram does take some time, scheduling IGTV videos from desktop takes just minutes once you’re set up with the Facebook Creator Studio.

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The Real Scoop on Facebook Video Covers

agora pulse

Facebook is testing a new feature – video covers for Facebook pages. Facebook is all about video these days. So it’s not surprising that Facebook video covers have appeared. Video is good for us too. What Are Facebook Video Covers?

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How to Use Facebook’s New Video Creation Kit

agora pulse

It’s no surprise that video is a popular format of content on Facebook. It seems that every other post on Facebook is a video and with the launch of Watch , Facebook continues to push video content front and center. Where Can I Find the Video Creation Kit?

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Most are filled with mass amounts of random videos and rants by people who understand social media but either don’t know how or have not taken the time to develop training that can be easily understood and digested by those new to social media.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

4 Tips for Sharing Videos On Facebook

Convince & Convert

Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. To implement this tip, you can include a call to action on your video to hit the “like” button on your page.

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The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content.

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. Your Brand is a Promise Delivered. Definition of a brand.

Best Practices for Mobile-First Social Video

Ignite Social Media

One way to do that is with mobile-first video. What’s mobile-first video? It is classified as video created and edited with handheld devices in mind. Make the most of social feeds and Stories by formatting videos in a 1:1 ratio­–at the very least–4:5 or 16:9 for certain other placements. In fact, 79% of video viewers report that vertical video formats are more engaging. Add branding early.

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? Are you ready for the Messenger bots, live video, increased competition and algorithm changes? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

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The Evolution of the Tasty Video

Ignite Social Media

Within the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. The short, simple videos that we drool over on a daily basis started with Tasty , a production of BuzzFeed Video. Are you a fan of the Tasty video phenomenon?

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5 Brands That Are Telling Stories With Episodic Video

Likeable

Now, as platforms like Facebook and Instagram carve out spaces ( Watch and IGTV ) to take advantage of users’ increased attention spans, smart brands are getting in (including us ). So, what does compelling long-form branded content look like in these spaces?

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Vine for Brand Marketing

Mindjumpers

Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.

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How Brands Are Using Live Streaming Video Successfully

Convince & Convert

the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. Brand control is an illusion. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth.

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13 Tips to Create Better Live Videos

Jenn's Trends

Have you been wanting to start hosting (or host more) live videos to develop your brand? But first you want to know how you can create better live videos. Great! Then you’re ready to embrace the trend that is dominating social media.

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Facebook Adds New Placement Controls for Video Ads, Improving Brand Safety

Social Media Today

Facebook is giving advertisers more control over their video ad placements to avoid similar concerns to YouTube ads

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people.

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision?

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A Comparison of Social Media Live Video Platforms

Ignite Social Media

When you think of live video, Facebook may be the first platform that comes to mind. Twitter, Instagram, Periscope, and now even YouTube are all getting in on the live video feature. Will your live video be seen after your broadcast is over?

Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. Your timeline is there to be noticed and video content could be just what you need to elevate your brand and engage your customers and fans.

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How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? It's natural for us to want to do business with people and brands we trust and who make us feel good.

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Instagram Videos and Hashtags

Oktopost

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. Instagram Videos. When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours.

New! Schedule Videos to Pinterest with Later

Later

Today we’re happy to announce that you can now schedule videos to Pinterest with Later! . Bring the power of video to your Pinterest boards, from how-to videos to makeup tutorials, showcase your content in the best light with video Pins. . How to Schedule Video Pins: #1.

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Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. How could Facebook not approve your ad?

Social Videos – Why, Where And How?

Mindjumpers

Facebook has opened up for larger images and visual social platforms like Instagram, Vine and Pinterest have experienced an amazing growth. But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. Brands Rocking Instagram.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

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Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words.

Social Media News Ticker: Facebook Video Ads Expand Outside U.S.

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram and Pinterest: Users can now share multiple photos on Twitter via web and the Android app. Facebook.

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Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

5 Helpful Tips for Planning Your Next Facebook Live

Ignite Social Media

Facebook Live, one of the most exciting, engaging social media tools available, is captivating both people and brands alike. From live makeup tutorials to live product reveals to live movie premieres , the potential for this Facebook tool is nearly limitless.

Tips 170

How Brands Use Vine

Mindjumpers

The video app Vine is moving into a golden age. Some huge brands are already using the new service, but what can you actually do with it? The app allows you to as many frames as you want within the six seconds of video shot. News reporting: Bring your story to life with a video.

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