Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 138

Campaign Engagement Marketing Hashtag 138

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. That made Twitter’s rebranding a real open goal for marketers.

Examples 130

Examples Trends Social Media Brands 130

Ignite Social Media

APRIL 20, 2018

While most brands will be fine by supplementing the decrease in organic reach with paid support, pages that rely on organic reach face a big challenge. We certainly have an advantage that allows us to benefit from a shared interest of exposure, making bands more eager and willing to engage. In this blog post.

Case Study 110

Case Study Study Communities Organization 110

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Case study: ASO.

Case Study 114

Case Study Marketing Directory Retail 114

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. As well as using the account to raise awareness of the eight streamlined directorate accounts, it acted as a real-world case study for what Christina was trying to achieve.

Social Media 205

Social Media Strategy Case Study Education 205

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control. The stock market hates surprises.

Case Study 187

Case Study Apple Study Brands 187

Social Media Strategies Summit

JULY 19, 2023

But using TikTok for business isn’t just about inscrutable humor and dance challenges; it drives meaningful engagement and action. Three-quarters of users say they feel a deeper connection to brands they interact with on TikTok, while two-thirds say the platform has inspired them to shop — even when they weren’t planning to.

Brands 130

Brands Energy Sports Fashion 130

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. You have to shatter conventions and create a cohesive brand identity that truly stands out. The full conversation is above.

Social Media 91

Social Media Marketing Proposal Case Study 91

Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” If you’ve got room to infuse humor or unusual concepts into your marketing, run with it. Actually, about 170,000 marketers and the number is growing daily.

B2B 93

B2B Strategy Tips Content 93

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. Why Facebook Marketing? It should be concise and relevant to your brand.

Brands 52

Brands Facebook Marketing Advertising 52

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers. X (Twitter) Threads benefits Our customers often emphasize the importance of broadening their audience and engagement on X.

Engagement 69

Engagement Case Study Overview B2B 69

Devumi

NOVEMBER 29, 2017

See how the brand cultivated that image and created an engaged online fandom in this social media case study. The post Social Media Case Study: Taco Bell’s Flavorful Social Media appeared first on Devumi. Some of that popularity comes in part due to their lovable presence on social media.

Case Study 60

Case Study Study Social Media Engagement 60

Convince & Convert

NOVEMBER 15, 2011

” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. But in almost every case, you’re bringing a knife to a gunfight. Point Less. Of course not.

Case Study 141

Case Study Study Social Media Repository 141

Writtent Blog

DECEMBER 26, 2023

It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. Doing that can actually hurt you.

Startup 97

Startup Content Marketing ROI 97

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Some brands use social to offer customer service; others are there to build brand awareness.

Social Media 121

Social Media Tips HootSuite Marketing 121

Writtent Blog

NOVEMBER 27, 2023

So, just what is content marketing ? This new form of branding and marketing your business is highly popular online because the internet makes it easy to share all types of content. This new form of branding and marketing your business is highly popular online because the internet makes it easy to share all types of content.

Content 98

Content Press Release Marketing Case Study 98

Forbes Social Media

JULY 31, 2020

Organic growth used to be something influencers and brands could count on. But in this ecosystem, marketers are needing to find new, creative ways to increase engagement—and one of those is Instagram giveaways.

Case Study 81

Case Study Instagram Study Company 81

Ignite Social Media

APRIL 20, 2018

While most brands will be fine by supplementing the decrease in organic reach with paid support, pages that rely on organic reach face a big challenge. We certainly have an advantage that allows us to benefit from a shared interest of exposure, making bands more eager and willing to engage. In this blog post.

Case Study 79

Case Study Study Communities Organization 79

Keyhole.co

AUGUST 10, 2023

Want to boost engagement and drive leads? For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Case studies Nothing shouts credibility louder than a well-executed case study.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Want to boost engagement and drive leads? For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Case studies Nothing shouts credibility louder than a well-executed case study.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52

Koka Sexton

FEBRUARY 16, 2023

By sending targeted, personalized messages over time, you can keep your brand top-of-mind and ultimately drive conversions. But what goes into creating an engaging email nurturing campaign? Do you want to increase brand awareness? Case studies: Case studies are a powerful way to showcase the success of your products or services.

Campaign 78

Campaign Engagement Case Study Newsletter 78

Social Media Strategies Summit

NOVEMBER 4, 2021

Sure, that people keep consuming growing amounts of content might seem like a good sign to most marketers. While impressive, these stats only show one thing: it is increasingly difficult for brands to create content that stands out from the noise. We can only expect this number to grow as more content becomes available.

Content 220

Content Marketing Compete Case Study 220

Ari Herzog

SEPTEMBER 26, 2012

They listened to my tweets, engaged me publicly and privately, and proved once again why they are such an excellent company with amazing customer service. When I teach digital marketing classes, my students routinely ask me why they should tweet and how businesses should use the channel for customer service. Got a question?

Case Study 122

Case Study Study Twitter Travel 122

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

The Realtime Report

MAY 8, 2014

Is your brand looking for an effective way to reach teens? These bigger social networks are definitely worthy of attention; but there are other ways to reach teens – often with a high level of engagement – that may have slipped under your radar. What’s the lesson for marketers?

Case Study 195

Case Study Engagement Study Social Networking 195

Convince & Convert

JULY 1, 2014

Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. They needed a way to give these customers a voice and reward them for their word of mouth brand recommendations.

Case Study 165

Case Study Brands B2B Marketing 165

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98

Tips Content Press Release Marketing 98

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. Only 28% of marketers use Pinterest. Here’s a rundown of the Pinterest marketing tools you may have missed. Pinterest for Content Marketing. That’s what I used to think.

Engagement 138

Engagement Retail Case Study How To 138

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022.

Instagram 162

Instagram Strategy Marketing Metrics 162

Social Media Strategies Summit

MAY 11, 2021

Whether you work at an agency like I do or are a member of an in-house team, generating engaging content is a driving force behind what we do for our organizations every day. Content for social media, websites, e-marketing, CRM campaigns, and more needs to be fresh and relatable to support marketing strategies and business goals.

Tips 262

Tips Content B2B Case Study 262

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase. Has it been a successful campaign whose objectives were achieved?

Case Study 68

Case Study Campaign Activities Study 68

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Case studies. White papers.

Content 234

Content Marketing Reputation Case Study 234