Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. Awareness campaign.

Campaign 145

Campaign Instagram HootSuite UGC 145

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. What is a cross-platform campaign? You’ve come to the right place!

Examples 145

Examples Campaign Platform Tips 145

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. What is Earned Media?

Fashion 409

Fashion News Report Review 409

Socialized

JANUARY 19, 2021

Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Why Photos Play an Important Role when Posted over Social Media?

Campaign 100

Campaign Social Media Patterns Apparel 100

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Keep in mind, CEOs that aren’t on social media are not unsocial. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Company 124

Company B2B Loyalty Survey 124

Hootsuite

JUNE 1, 2022

Making some dang money through brand partnerships by leveraging a really great brand pitch deck. If you’re new to the influencer game, you might be wondering: “How exactly do you get those brand partnerships ?” The real key to landing the collab of your dreams is to perfect the art of the brand pitch. Sure you can!

Template 145

Template Templates Brands Influencer 145

Oktopost

MARCH 10, 2022

Why Measure Social ROI. How to Measure ROI in Social Media. How to Calculate Social Media (Formula). Why Measure Social ROI. I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective.

ROI 174

ROI B2B Social Media Brands 174

Webbiquity SMM

JANUARY 30, 2020

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. A solid brand identity can help you get more people to trust your products and/or services. Guest post by Shane Barker.

Brands 159

Brands Airlines Hashtag Influencer 159

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

Collaboration 99

Collaboration Brands Press Release Communities 99

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising.

B2B 217

B2B Brands LinkedIn Influencer 217

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Social Media Marketing

NOVEMBER 10, 2016

With the increasing competition in the market, successful social media campaigns have become a powerful tool as it gives companies quality leads and produce higher ROI. Yet many of the B2B companies have declined to accept its importance in the market as they think that it has nothing to offer. So, contact us today!!

B2B 80

B2B Social Networking ROI Campaign 80

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Coors Light #CouldUseABeer. We’re buying.

Campaign 145

Campaign Social Media Travel Hashtag 145

Keyhole.co

MAY 29, 2023

As a brand, you undoubtedly want to be relatable to your customers. So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96

Campaign 52

Campaign Social Media Hashtag Trends 52

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

Brands 120

Brands HootSuite Film Instagram 120

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world.

Hashtag 78

Hashtag Brands How To Conference 78

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Smaller Social Teams Leveraging UGC Creators. billion in 2022. Image source.

Trends 297

Trends Social Media UGC Marketing 297

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Shared Media : This is social media. Your company gets a great profile on a local news website giving you relevant exposure and credibility.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Social Media Marketing

OCTOBER 3, 2016

Yes, the E-mail marketing campaigns still providing the results, but if you wish to succeed in the current climate, one must explore the benefits of social. These days social media is only a tool that brings both the business and people together and helps them to communicate with each other in different forms.

B2B 86

B2B Social Networking Campaign Social Media 86

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Ignite Social Media

DECEMBER 18, 2020

The app also allows influencers to post across multiple platforms, which the company says will make the CPM lower than any other influencer purchase to date. ” Are Brands Using Triller? Brands such as Chipotle, Boost Mobile, Pepsi, McDonald’s, and e.l.f. Cosmetics are investing marketing funds in Triller.

CPM 161

CPM Brands Remix Influencer 161

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.

Engagement 136

Engagement Brands Review Influencer 136

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Build a community.

Strategy 100

Strategy Brands Facebook How To 100

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Ignite Social Media

JULY 10, 2020

Where to Invest Social Ad Budgets. For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results? Their ad platform has also improved over the years.

Brands 176

Brands Facebook LinkedIn Influencer 176

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Dave Fleet

JANUARY 21, 2021

While social media usage surged over the last six months during the pandemic, and people continue to use it as a news source , there is an ever-widening trust gap between the number of people using social media and their trust in what they see on those platforms. Brands need to build trust into their digital communications.

Privacy 397

Privacy Eventful Compete Report 397

Hootsuite

OCTOBER 21, 2019

If some or all of your target market speaks a language other than English or resides in a non-English majority speaking country, they might be active on a non-English social network. In that spirit, here are some of the most popular social channels for non-English speakers. Businesses are allowed to make branded channels, too.

Social Networking 79

Social Networking HootSuite Forums Microblogging 79

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

The Realtime Report

FEBRUARY 17, 2022

to Strengthen your Brand. You need to have a presence in TikTok if you want to boost your brand’s sales. TikTok entered the social media space at the right time. It would be best to incorporate several tips when using TikTok to strengthen your brand. Tiktok Strategies That Will Help in Strengthening the Brand.

Brands 91

Brands How To Hashtag Influencer 91

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. Chipotle, Nike, Skittles, Fenty Beauty, Pepsi, and Universal Pictures are among the many companies that have already been lured by TikTok’s warpspeed success. So, is it time for your company to start TikTok marketing? TikTok is the sixth largest social network now.

Brands 145

Brands Meme Hashtag Remix 145

The Realtime Report

FEBRUARY 19, 2014

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.” How did your brand combine Valentine’s Day and social media?

Campaign 171

Campaign Social Media Hashtag Social Networking 171

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Exposure the Brand.

YouTube 100

YouTube Brands Hubspot Overview 100

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131