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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. For marketers, the subjects of choice are usually their brand, their competitors, and their industry as a whole. Why do marketers need social listening tools?

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. LinkedIn is, of course, the top social media platform for B2B marketers.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

Understanding social listening At its core, social listening is a strategic approach to monitoring and analyzing digital and online conversations on different social media platforms to get useful insights into customer sentiments, trends, and discussions related to a brand, industry, or specific topics.

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. But with an extensive online presence, many big brands convert their online reach into actionable engagement. So, running engaging campaigns can be daunting.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

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Top 7 Mention Alternatives For 2024

Keyhole.co

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps you manage your social media accounts with the help of market insights.