Breaking down BookTok: What brands can learn from this social-literary phenomenon
Sprout Social
JULY 18, 2022
Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. BookTok is a TikTok subculture where book lovers discuss the books they can’t stop talking about. Now, anyone can have the power to make a book fly off the shelves and brands are taking note.
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