Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? I have a blogroll (I suspect you do too).

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

The Blog Turns 20 This Year

Twist Image

To say that this is nothing new, is to acknowledge just how slow companies can be to adapt, and how adverse to change many people can be. blogroll. Can you believe it? I had to re-read the headline a couple of times as well.

Do You Need A Degree In Digital Marketing And Social Media?

Twist Image

My general train of thought was that it would be easier to go back to school should my career in media not work out than to stay in school and try to manage the workload of running my own publishing company while attempting to secure a degree. For a few hundred dollars over at Amazon to going through the blogroll at the left of this blog post (for free!), blogroll. How important is a formal education for a career in marketing? I get asked this question a lot.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms.

Watching Me Blog

Twist Image

I have an amazing team at Twist Image that did all design and infrastructure, but the content is all me (including the updating of the Blogroll). I do my best to provide value to you with the intention that if it's valuable, I'll become an option should your company require digital marketing services. blogroll. Blogs are one of the most valuable marketing tools ever created. I believe that. I don't just say it. I mean it by walking the talk.

The Fleeting Value Of Content

Twist Image

What you get here is, simply, my own take on specific topics (and if you're hungry for others, just look to the left and click on some of the links in my Blogroll or check out Ad Age Magazine's Power 150 ). blogroll. Most content screams into an empty universe. It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is.

Social Media Complainers – your new BFF's

Akamai Marketing

Tool Tuesday: Qwitter

Akamai Marketing

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity.

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Fortune 100 Need to Get More Creative with Twitter

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Fortune 100 Need to Get More Creative with Twitter by Adam Sherk on November 17, 2009 While many companies now have some form of presence on Twitter, how well are they utilizing it?

Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers.

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites by Adam Sherk on July 22, 2009 There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business, which hopefully will work out for them. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Corporate social media marketing is about two-way communication

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Enterprise Twitter

Koka Sexton

Both small and large companies can benefit from the additional branding and communication outlet Twitter offers. Technology companies understandably seem to be the most prevalent on the service. There are many ways for a company to get into the social media world.

Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. And companies will fire employees (and do) for blogging.

Good blogger outreach and is Worky worth trying?

The Way of the Web

September 14th, 2010 · View Comments As my sites have become more popular, I’ve been contacted by an ever-increasing amount of people interested in whether I’d write about their company (or more often, the company they’re paid to promote).

I

Koka Sexton

Between online storage, email, web servers and my pictures, I use different companies for different things. I have lost my interest in Yahoo though I do follow their company information like the new CEO Carol Bartz.

Paragon Software Group – A Social Experiment

Koka Sexton

I am still managing the direction of the companies channel sales group and helping out with product management. Being in these two key sections of Paragon Software Group lets me get a very high level view of where the company is and will be moving to in the future.

Product Evangelist

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US.

Is Your Executive on Twitter?

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Koka Sexton dot Com

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Product Evangelist - Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US.

Great news for Facebook page security

The Way of the Web

Which meant you were completely screwed if your marketing agency started the page but you’d parted company, if you’ve sold your page, or particularly if you’d created a page as an employee and since left that company.

News 40

What's Going to be Your Social Media Legacy?

Social Media Strategery

Mon, Nov 10, 2008 Social Media Image courtesy of Flickr user Douglas Staas As I sat down the other night to write another blog posting for my company’s internal social media platform, I thought to myself what would happen if I were to stop. Home About Me Speaking Legal-ese My Team Gov 2.0

Paragon Software - My New Disaster Recovery Software Gig

Koka Sexton

Probably for the best because I got hired to build their Channel Program but the company had so much channel sales conflict I wanted to puke. I fought the good fight despite the company selling their product direct.

Paragon Software – My New Disaster Recovery Software Gig - Koka.

Koka Sexton

Probably for the best because I got hired to build their Channel Program but the company had so much channel sales conflict I wanted to puke. I fought the good fight despite the company selling their product direct.

The beauty of data and graffiti

The Way of the Web

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Do we get more than we give from the web?

The Way of the Web

I’ve only had a quick glance through it and it seems pretty thorough, but as the always readable Rob Andrews points out, the estimated value is hypothetical as the ad-funded companies aren’t necessarily losing money.

Unmask the Caller ID on Anonymous Calls.

Koka Sexton

From the same great company that developed Spoofcard comes the next generation of cellular hacks. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Unmask the Caller ID on Anonymous Calls.

M-Publishing – a must attend event for publishers…

The Way of the Web

So you get a mix of speakers, panels and roundtables – with speakers and hosts from companies including the Evening Standard, Nokia, Admob, Microsoft, Harper Collins, Guardian, FT, Thomson Reuters, and a range of mobile developers and specialists.

Hello, I must be going…

The Way of the Web

And going into a company of incredibly talented and digitally-aware people from senior management down to reception, I was well aware that the key objectives of knowledge transfer and integrating digital marketing throughout the business contained an element of self-redundancy at some point.

Unmask the Caller ID on Anonymous Calls. - Koka Sexton dot Com

Koka Sexton

From the same great company that developed Spoofcard comes the next generation of cellular hacks. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Unmask the Caller ID on Anonymous Calls.

Out of a Job But Not a Statistic

Koka Sexton

The software company I worked for as a Business Development Manager locating top partners and getting them to sell our products had to cut expenses. I was one of those expenses along with a few others in the company.

Digital business needs to be effective more than efficient

The Way of the Web

Cut costs, overheads, staff and anything else you can to make your company as efficient as possible. I’m quite obviously not Umair Haque , but I’ve been in companies or known friends and associates who have all been part of this drive at various times.

Will customer service come to social media?

The Way of the Web

Forget social media or the technology, if a company's underlying attitude towards their customers isn't great, their customer service is likely to be the same as well.

Influence and Empire Avenue

The Way of the Web

Not sure how to monetise your eyeballs?

The Way of the Web

May 3rd, 2010 · View Comments While newspaper and magazine owners are still trying to decide whether or not they should aim for eyeballs or paywalls, there are several other companies who are happy to take up the challenge.

Acronis taps a new CEO - Jason Donahue

Koka Sexton

“Jason comes to Acronis with a track record of growing software companies, public and private, and leading them to deliver great products to customers and great value to investors,&# said Ilya Zubarev, a member of the Acronis board of directors. “His global experience and background in key growth areas including virtualization and data center automation are a perfect fit for Acronis as the company expands into new markets.&#

CodeWars – Who will win the clean code race - Koka Sexton dot Com

Koka Sexton

Software companies devote a lot of time to identify software defects before the products are shipped to customers. This process used to be run manually and some companies still do it this way, but there are tools available that can run what is called a Dynamic Test that can automate the process. What a company wants is the ability to scan their code and see what bugs are found and have the ability to correct them quickly.

Wanted: People Who “Know” Social Media and Communications

Social Media Strategery

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. Blogroll Andrea DiMaio Andrew Wilson's Posterous BlogWrite for CEOs Business As I See It Buzz Bin Chris Brogan Clay Shirky Common Craft Corporate Hallucinations Digiphile Dion Hinchcliffe DorobekINSIDER Enterprise 2.0

Social Media Chat Tuesday, July 21st

Adam Cohen

I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks.

I Will Not Write About Old Spice

Adam Cohen

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