Akamai Marketing
MARCH 23, 2011
By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.
Saying It Social
APRIL 11, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.
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Waxing UnLyrical
SEPTEMBER 13, 2013
Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Utilize Social Media.
Waxing UnLyrical
NOVEMBER 14, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. What’s a gal to do?
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.
Akamai Marketing
APRIL 4, 2011
Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?
Twist Image
JANUARY 31, 2014
To say that this is nothing new, is to acknowledge just how slow companies can be to adapt, and how adverse to change many people can be. I could not believe that if my words resonated, I would be able to find my own audience and build my own community. online community. online community. Twenty years is a long time.
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