Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The "fire drill" idea seems like it would help many people and companies. Not everyone agrees with this… before it hits the fan, that is. Fire drills are important.

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

OCTOBER 25, 2010

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon. I’m calling this the comradeship factor.

Class 248

Class Avatar Cause marketing Postrank 248

Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. When a company or organization issues news today, that news reaches a wider audience than just the press. Absolutely not.

Press Release 266

Press Release Class Industry Comments 266

Waxing UnLyrical

NOVEMBER 7, 2010

How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. BWE11 here we come?

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

NOVEMBER 10, 2010

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Davina K.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 6, 2010

Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. Ive passed the 80/20 and probably at 60/30 on business vs. personal tweets, with 10 for just chatting, conversations. ROI rears its head.

Class 211

Class Comments Eventful Social Media 211

Waxing UnLyrical

JANUARY 7, 2011

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod JMattHicks Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod HowieSPM Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! by John Taylor. Why: OK, perhaps not uber-long (887 words). Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

JANUARY 13, 2011

Of course that quote was said and used in jest, and Im not insinuating that Shanans co-workers/company leadership are a bunch of "old people", but I think its a relevant insight to the chasm younger generations often have to navigate to successfully communicate with generations who didnt grow up immersed in the tech world like we did.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Is it simply to chit-chat?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 24, 2010

And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Thanks for sharing!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

NOVEMBER 19, 2010

In 2008, investment and securities trading company Bear Sterns was forced to sell itself to JP Morgan Chase for $10 a share after rumors were spread about the company going bankrupt. Companies must protect their reputation in light of rumors, especially those that are defamatory. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Did the celebrities at least match the final donation amount? Chump change for them.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 7, 2010

After all, who wants to do business with a company that has a “bad&# name? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Or with a person whose reputation is dodgy?

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Read All About It! Wanna Subscribe?

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Goats, not sheep.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

DECEMBER 2, 2010

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Davina K.

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

OCTOBER 14, 2010

As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Creativity, for them, is an afterthought.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

FEBRUARY 8, 2011

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Ill share this post as to help encourage the dialogue about lists; why were on them and why we may want to care. Nothing wrong with that!

List 161

List Class How To Comments 161

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Social media-focused classes for the core curriculum is an excellent idea.

Education 135

Education Social Media Gov 2.0 Class 135

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Again, thanks for sharing!

YouTube 135

YouTube Postrank Class Tourism 135

Social Media Strategery

NOVEMBER 20, 2009

That’d be like adding a class for “Business Email 101.&# Social media shouldn’t get it’s own special class – social media IS media. That’d be like adding a class for “Business Email 101.&# Social media shouldn’t get it’s own special class – social media IS media.

Education 88

Education Gov 2.0 Class Web 2.0 88

Waxing UnLyrical

OCTOBER 22, 2010

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Measurement. decision on what to measure will be unique to each company. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Postrank 151

Postrank Campaign Tourism Social Media 151

The Way of the Web

NOVEMBER 16, 2009

Possibly more for me than most, as I’d been reading Michael Walzer’s ‘Just and Unjust Wars’ for a history class at university around the same time!) Even in games where there is no explicit moral dilemma or mechanic players have used their own imagination for years to fill in such gaps.

Journal 31

Journal Blogroll Disqus Class 31

Koka Sexton

FEBRUARY 6, 2009

Classes at MIT If you’ve ever wanted to know what it feels like to get a first class nerd education but never had the money or the grades, MIT offers a majority of its curriculum (graduate and undergraduate) online free of charge. Computer Classes Technology changes so fast these days it can be hard to keep up. Leave a comment!

Sample 104

Sample Samples Class WordPress 104

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.

Press Release 129

Press Release How To Blogger Radian6 129

Buzz Marketing for Technology

JUNE 27, 2008

World class gatherings of people in the flesh are huge opportunities rewarded by the human energy that accompanies the electric exchange of knowledge in real space. KM Blogroll. But every time I go to an event, I learn better. As Larry [Prusak] says, "If the virtual world is so great, why are the planes still full?". KMstrategy.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Koka Sexton

FEBRUARY 6, 2009

Classes at MIT If you’ve ever wanted to know what it feels like to get a first class nerd education but never had the money or the grades, MIT offers a majority of its curriculum (graduate and undergraduate) online free of charge. Computer Classes Technology changes so fast these days it can be hard to keep up. Leave a comment!

Sample 86

Sample Samples Class WordPress 86

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Your company needs to be part of that conversation. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. I’ve studied the hell out of it, but between work and class I wish I had more time to actually use it!

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

OCTOBER 19, 2008

Bookmark the blogs on my blogroll found to the right. Read the blogs that you find on those blogs’ blogrolls. Maybe it falls into the “integrate&# step, but I think it’s pretty critical to establish the reasons why you want the company to embark on specific social media paths (i.e. link] Emma 1.5:

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0:

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55