Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. prepare TV review content about HDTVs for twitter and blog comment distribution). use “TV” over “television” in content and navigation) 2.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

MAY 11, 2010

Or, you could survey Web site visitors, gathering data in real-time. I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function).

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

SEPTEMBER 20, 2010

Report is $359 if you’re a MarketingProfs member, and if you’re a data hound you can roll around in it for days). According to this report, even with regard to social media execution, B2B and B2C are much more aligned than conventional wisdom suggests. The statistical similarity shocks me. Nicely said, Esteban.-=

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). Thank you for all of your excellent blog posts about social media Jay.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. philsimonsystems Interesting post, Jay.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. You can play with the Social Technographics Ladder data right here: 5. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. In other words, how accurate does it need to be? Third – how will you be handling the monitoring?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien #assnchat is on in 7 min…topic?

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof. Just a thought.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Sounds like it could really help businesses out in the social media realm. Im Jay Baer.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JULY 21, 2010

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. The FTC encourages social media policies be in place and reviewed. Companies must also uphold privacy laws.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

AUGUST 26, 2010

RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. The ease-of-use and Excel format of RowFeeder are big pluses for me.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

JULY 13, 2010

Instead of starting a blog, start a commenting presence: A number of agencies are putting out mediocre blogs, just so they can say they have one. Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Why aren’t we asking our blog visitors and Facebook fans to subscribe to our email newsletter? There’s an optimal structure for blog post headlines.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 21, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

APRIL 8, 2010

I would never, ever, ever write this blog post on my iPad (although people that bought the external keyboard for it might disagree). The virtual keyboard is barely better than the iPhone, and you still cannot touch type. You can’t save or store files. There’s no USB port. Or CD drive. Or ability to run two programs at once.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. But things kept speeding up – companies’ increasing customer data needs necessitated more complex forms, that were faster and more easily modified. I once had a developer quote me $10,000 to create a signup form.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. Not an overwhelming participation rate.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Or Microsoft. It came from a Canadian computer sciences student who uses his free time pretty damn wisely. I checked it out, and tweeted it.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

FEBRUARY 9, 2010

Between the pre-set bots, and the humanoids who decide to act like 'bots RT anything if the right blog (or blogger) curates it … I unfortunately think the #'s would be huge. I would be curious to track this data and see what happens when times are good to see if there is a upward shift. Like, say gravity. I love stats!

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JUNE 15, 2010

Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Email Behavior Have you added links to your social outposts in your emails? This is a social address book, and social CRM application at each extreme. link] Ian Greenleigh Flowtown + Salesforce = data integrity.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

SEPTEMBER 1, 2010

Decisions by Anecdote It continues to amaze me how large marketing decisions are often made with almost no data or track record, by people who should know better. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Would You Try It With a Fox?

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook is the official passport of the Web. If You Can’t Beat Em, Should You Join Em? And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Facebook is the official passport of the Web. If You Can’t Beat Em, Should You Join Em? And I still feel that way.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 23, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? The scalability of getting it going and the ability within an organization to make use of the new data stream. BTW, your second point is spot on.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

MARCH 2, 2010

And then, if you do solve someone’s problem via Twitter, how do you capture that data? You can look at Jay Baer and determine that he’s a follower of your Twitter account, and has commented on your blog 3 times. Metrics Integration Due to its online nature, social media is inherently measurable.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Depends on your resources and how big these geo-apps get.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 30 Tips: The Productivity Guide of Social Media by WebStudio 13. 5 Ways That Sales People Can Benefit From Using Social Media by OPEN Forum.

Social Media 200

Social Media Tools Strategy Tips 200