Social Media Strategies Summit

MARCH 1, 2024

Nike gets it right in this example: View this post on Instagram A post shared by Nike (@nike) From the very first shot, viewers see the Nike branding alongside Megan Thee Stallion’s name and the title of their collaboration, Hot Girl Systems. Of those that don’t currently use video, two-thirds plan to start in 2024.

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Video Trends Marketing Mobile 229

Social Media Strategies Summit

MARCH 16, 2023

In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. According to Pew Research Center , four in ten Americans are on Instagram. That goes for Instagram Reels, regular feed posts, and even Instagram Stories.

Instagram 221

Instagram Hashtag Research FAQ 221

Social Media Strategies Summit

NOVEMBER 18, 2022

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. Define the types of content that work best on each platform. Invest in the best social media tools to save time and money.

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Social Media Strategy Influencer LinkedIn 240

Ignite Social Media

DECEMBER 16, 2022

We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. . In 2023, it’s time to do better and know better. billion in 2022. Social Media Copyright and Fair Use Rules . Virtual Event, YES! .

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Social Media Brands Fair Use Marketing 161

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. How are goals and strategies for content marketing changing? Budgets are growing.

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Research Report Social Media CPM 257

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you). Where Can You Find Them?

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Marketing Education Forums LinkedIn 240

Webbiquity SMM

MAY 18, 2021

” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” And if it is, can Twitter hold onto that spot? On the Other Hand.

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B2B Platform Social Media Twitter 348

Social Media Strategies Summit

DECEMBER 14, 2023

Of course, ensuring content marketing success isn’t just about clicking the “Publish” button three to five times per week. Give Consumers a Reason to Return to Your Blog One of the absolute best ways to drive B2C content marketing success is to focus most of your production efforts on creating valuable and unique articles.

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Content Marketing Loyalty Collaboration 221

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Some say Buzzsumo is a social media marketer’s best friend, and when it comes to looking for information to share with your audience, that’s true.

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Social Media Content UGC Curation 264

Hootsuite

JANUARY 18, 2024

Want to know how to get more views on Instagram Reels? We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains! We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Jon Loomer

JUNE 19, 2023

This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision. Let’s go… ODAX First, keep in mind that the Meta campaign objective selection process has evolved multiple times over the years. Delivery will be the same.

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Campaign Eventful Conversation Instagram 210

Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. If you’re growing your business and footprint online, this is the best time to understand social media SEO. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence.

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SEO Social Media Strategy Hashtag 157

Jon Loomer

JANUARY 1, 2024

My blog made my business go, and that was a blessing. While my blog is still an important part of my business, it doesn’t attract the traffic that it once did. COVID hit in 2020 at the worst possible time. But I found this time impacted me in ways that I did not expect. As a result, I surely made some mistakes.

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Video Publishing YouTube LinkedIn 170

Hootsuite

JANUARY 29, 2024

This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users , capturing attention is more than half the battle.

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Examples Social Media HootSuite Instagram 107

Hootsuite

OCTOBER 23, 2023

Spooky season is upon us, which means social media managers are practicing a time-honored Halloween tradition: asking themselves once a day, “How many Hocus Pocus memes are too many Hocus Pocus memes?” The Discovery Network took advantage of vampire season to chime in about what they know best: bats. 1 Social Media Tool Create.

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Examples Social Media HootSuite Instagram 102

Hootsuite

MAY 31, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Caption writing Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter. Are you ready to tap into ChatGPT social media success?

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Social Media HootSuite How To URL 140

Hootsuite

FEBRUARY 7, 2024

The idea is to see how the use of hashtags is impacting the discoverability and results of your social posts. For example, you might find that posts with hashtags perform better than those without on one platform, but not on another. Start free 30-day trial 13 best hashtag tools for 2024 Hashtag analytics tools 1. Clear data.

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Hashtag Analytics Tools HootSuite 91

Hootsuite

JULY 25, 2022

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. The Instagram CEO announced that hashtags don’t really matter on the platform anymore. In a classic Experiments blog move, we decided I should put my personal Instagram account through the wringer and get to the bottom of things once and for all.

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Hashtag SEO Instagram HootSuite 144

Keyhole.co

APRIL 25, 2023

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format.

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Instagram Curation Feed Feedly 116

Hootsuite

FEBRUARY 20, 2024

You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. We’ve got the resources to help you get the most out of every post (that rhyme was by design), on Instagram, Facebook, TikTok, Linkedin, and beyond. For those interested in the post, there are more details within the caption.

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Template Templates Social Media Diagrams 106

Hootsuite

SEPTEMBER 25, 2023

In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network.

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Industry Engagement HootSuite Analytics 125

Sprout Social

OCTOBER 26, 2023

Instagram is the top influencer marketing platform worldwide 89% of marketers agreed that Instagram was the number one influencer marketing platform. Instagram is the top influencer marketing platform worldwide 89% of marketers agreed that Instagram was the number one influencer marketing platform. billion back in 2016.

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Statistics Influencer Strategy Marketing 128

Hootsuite

NOVEMBER 30, 2023

Good salespeople know that it’s not a great idea to try the hard sell on prospects the very first time you connect. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Let’s take a look at some of the best.

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Tools Content HootSuite Marketing 104

Buffer Social

MAY 4, 2022

But you don’t have to be the perfect wordsmith to write compelling and engaging posts. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! Why start a blog for your small business?

Small Business 84

Small Business Journal How To Tumblr 84

Jon Loomer

DECEMBER 11, 2022

Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. I wrote a blog post about this phenomenon way back in 2014. Here’s what they’re showing compared to 2021 for Facebook and Instagram CPMs. Did it happen this year? It’s a free resource.

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CPM Facebook Sample Samples 196

Sprout Social

APRIL 4, 2023

Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Most brands expect to drive engagement and generate leads with social media strategies.

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Strategy Content How To Marketing 117

Hootsuite

APRIL 17, 2023

Reach measures how many users saw your content Impressions measure how many times your content was viewed Confused? Many platforms allow you to track both the overall reach of all your content, and how many people saw your individual posts, like a Reel or Story. 1 Analytics Tool for Growth Beautiful reports. Clear data. That’s okay.

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HootSuite Metrics Analytics Instagram 145

Jon Loomer

SEPTEMBER 27, 2023

I started this website in 2011 and wrote 600 blog posts during the first two years. I applied much of what I learned with blogging to short-form video creation. I like to think I’m pretty good at blogging and creating videos, but that’s ultimately not why I’ve succeeded at it and so many others have failed.

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Content Metrics Video Publishing 181

Hootsuite

AUGUST 22, 2023

Mwah ha ha, time to put your evil plan in action. Oops—we mean your Instagram plan, of course. In order to conquer/save the world, you’ll need a sidekick: an Instagram planning app. In this blog post, we’ll go over some of the most popular Instagram planning tools and compare their features, integrations and prices.

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Instagram HootSuite Hubspot Marketing 64

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Social Media Tips HootSuite Marketing 121

Keyhole.co

APRIL 23, 2024

This is the only Instagram Reels dimensions guide you’ll ever need. We’ll walk you through the perfect aspect ratio, margin, and sizes for your Instagram Reels. What are Instagram Reels? Instagram Reels are short, fun videos perfect for educating, entertaining, or inspiring your followers. Tired of blurry Reels?

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Overview Instagram How To Feed 52

Later

JUNE 17, 2020

Looking for some Instagram for business tips that help you save time, grow your following, and make sales? We’ve got you covered with quick and easy ways to make your Instagram strategy work harder for you and your business — without adding anything to your to-do list! And here’s what we found!

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Instagram Hashtag How To UGC 80

agora pulse

DECEMBER 26, 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. One way to easily sift out the noise is by reading weekly and monthly social media roundup posts. The Best Social Media Roundup Posts of the Year.

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Social Media Curation Journal SEO 124

Ignite Social Media

AUGUST 12, 2021

One of the best and most successful ways to do this is cross-promotion. . Not to be mistaken with cross-posting, cross-promotion is using a central content piece and tailoring it to the appropriate channels for it to run most efficiently on that channel. Don’t post unedited text from one channel to another. Getting Started.

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Instagram Curation URL Platform 161

Hootsuite

MAY 18, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Looking to make a splash with short-form video content? You’re not alone.

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Video HootSuite How To UGC 112

Hootsuite

JANUARY 24, 2024

Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service. This blog has every and any social media customer service template you could ever want. Save time Social response templates save valuable time by giving you plug n’ play, ready-to-go responses.

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Template Templates Social Media HootSuite 101

Hootsuite

MARCH 2, 2023

After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. This type of software is much more reliably trustworthy than other certain black hat Instagram automation techniques. Well, thank goodness you found this article.

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Social Media How To Discount FAQ 131