3 Ways B2B Marketers Can Stay Digitally Connected Through Content


There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. B2B marketers must shift their approaches to match the times. Content Marketing B2B Marketing Strategy

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How to Get More Blog Traffic – Real World Data

Webbiquity SMM

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Syndication is also helpful. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today.

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B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

Perhaps on Facebook, or syndicated to another group blog, or just other places to get you exposure. I picked this saying up from Gary Vaynerchuk’s new book called Crush It. I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lure part is really about a steady stream of content that is consistent in its frequency which is why as people come to depend on it brings people back to your site time and time again.

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

But two great sources are blog directories and RSS syndication sites. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. Webbiquity B2B Marketing Blog). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ).

Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

Details on exactly how I use LinkedIn to ignite my brand, syndicate my content and generate leads while I sleep. ? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Syndication. Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute.

Player Turned ‘Master Business Facilitator’ Now Bolstering Other Pro-Athletes Post-Career Business Plays

The Realtime Report

Merilee Kern is Founder, Executive Editor and Producer of “ The Luxe List ” as well as Host of the nationally syndicated “ Savvy Living ” TV show. Player Turned ‘Master Business Facilitator’ Now Bolstering Other Pro-Athletes Post-Career Business Plays. Merilee Kern, MBA.

Top Social Media Changes in 2017

Ignite Social Media

This feature drastically cut down on the annoyance of manually syndicating your stories which takes time and reduced image quality. For B2B brands, managing a social media presence might not be cut and dry, but social media can still play an important role in your overall marketing strategy. With 2018 on the horizon, we are looking back on the good, the bad and the ugly 2017 brought us!

Executives Role in Social Media Strategy

Ignite Social Media

Is your company B2B or B2C? If you are B2B, including your executives in your social mix is a more natural fit. They should be syndicating each other’s content as well as tagging their handles when applicable. As social media has become a bigger player in a brand’s overall marketing mix, more c-suite executives are taking notice. Social media has also created a space where people can build their personal brands.

48 Ways to Measure Social Media Success

Webbiquity SMM

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. company website, newsletters, syndication sites). If you’ve utilized the first 46 metrics to continually monitor and adjust your social media activities, the final two—the real return on investment for b2b marketers—should validate and quantify the value of all your hard work.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

Setup and implementation involves setting up and optimizing company pages within each platform, designing landing pages for offers, and creating editorial calendars and syndication schedules. Content syndication involves the actual publishing and sharing of content on social media platforms. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices.

How to Identify Your Own Top Trends of 2009

Adam Sherk

And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

But, given the rise of participatory financing via Kick Starter, et al and Angel List syndicates (a great way to get involved with startups with a smaller cash commitment), combined with the fact that many of the companies I’ve invested in are tools that we use daily here at Convince & Convert , I figured I’d write a post about what I’ve supported financially. It’s a game-changer for B2B.

17 Content Marketing Trends to Keep an Eye On

Writtent Blog

87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. The rest of it is either curated (24.0%) or syndicated (12.6%). Whereas only outputting original content can be resource-intensive, curation and syndication are comparably less burdensome and easier to deal with. Content marketing — like any other type of online marketing — is continually changing and evolving.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

A B2B marketing operations platform that supports planning, executing, distributing, and analyzing full-funnel content. ScribbleLive is a content marketing platform that gives marketers, publishers, and agencies tools to create effective content, with predictive analytics, team collaboration features, audience insights, content distribution channel management, and content creation and syndication.

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Fetching Friday – Resources Mashup & How to Generate Good Ideas


600+ Places to Share Your Content and Get MORE Traffic – Huge list of Google queries for finding guest post opportunities, guest posting tips, and 600 sites where you can guest post, contribute articles, and syndicate content. 10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication. The 3 Goals For Your Content Marketing by B2B Marketing Insider. 7 Ways to Boost SEO Results for Your Video Content Marketing by B2B PR Sense Blog.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. 5 Things B2B Buyers Want Your Content To Do by Content Marketing Institute. The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic] by MarketingProfs. by Social Media B2B.

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Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!

Writtent Blog

YouTube also gives you a valuable opportunity to syndicate other videos that your customers might be interested in with your blog. Don’t be afraid to become holiday-oriented even if you’re a B2B company as long as your brand is integrated in the publications you generate. It is essential for a marketer not to get lost in the whirpool of social media channels and creative content marketing ideas.

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Total number of links and syndications achieved by the content. Social media penetration (total share numbers on-site and across syndication channels). He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. In B2B, we always look to use the content assets in ongoing nurture flows, so they can keep performing long after they’re day in the spotlight.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

It's a B2B network where conducting business is not frowned upon. You create content on your site, and then syndicate it to these networks, where users can find it more easily. Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Another social media tool I like is the Posterous.com blog platform, which allows one to not only blog from a mobile device or via the desktop web interface, but also “auto post&# blog, video and photo content to a wide variety of other social sites to quickly syndicate content in a very efficient manner.

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How 8 Departments That Aren’t Marketing Can Use Social Media

Buffer Social

But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones. I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects. Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

Noting that “even great content can go unnoticed,” Brody Dorland recommends 12 steps for promoting your blog content, from the obvious (utilize keywords for SEO, use syndication) to the creative (using a post to answer a question on Twitter, promoting posts via your email signature). Sarah Kotlova showcases four well-done corporate blogs (or in the case of Cisco , a collection of company-related blogs written by internal subject-matter experts) from both the B2B and B2C worlds.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

It's a B2B network where conducting business is not frowned upon. You create content on your site, and then syndicate it to these networks, where users can find it more easily. Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. Seven Ways to Revive a Neglected B2B Blog by MLT Creative. Seven Ways to Revive a Neglected B2B Blog by MLT Creative.

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Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. And of course, don’t only focus on YouTube; there are other video syndication sites that you can spread your message to.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity SMM

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. your contacts, other blogs, and 10 top syndication sites. Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence.

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Google’s Content Rules

The Proactive Report

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Even when that content is syndicated to other sites, or distributed on the wire and picked up by other sites, it is still owned media. Content has always been a major part of PR, but now it’s become an integral part of all marketing.

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

Messaging Integration This type of unified understanding of who is connected to your company via what social outposts will usher in a new era of messaging strategy, where companies develop content ladders that dictate how a particular piece of content is modified and syndicated across Twitter, Facebook, Linkedin, blogs, brand communities, email, and elsewhere.

130 most important social media acronyms and slang you should know

Sprout Social

B2B – Business to business. RSS – Really simple syndication or rich site summary. Some of the more technical and business-specific acronyms would be a necessity for B2B companies and companies that want to maintain a professional voice. If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Even better, use TubeMogul to syndicate it to dozens of other video sites.

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14 Things I Think I Think About Social Media

Convince & Convert

Create a content ladder to leverage and syndicate your content.

The Ultimate List of Social Media Acronyms and Abbreviations


B2B: Business To Business. RSS, sometimes known as Really Simple Syndication, is a format for syndicating web content. Resource: Check out the Hootsuite Syndicator.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube.

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Develop a content marketing strategy that allocates resources for SEO, network development, content promotion off the blog, commenting on other blogs, quickly responding to comments made on the blog, automatic distribution and syndication, repurposing of content and encouraging social popularity. However, there are great sites like SalesFuel that integrates with LinkedIn, so that B2B marketers and sales reps can use social selling to make warmer sales calls. Home What the F ?

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases. Would you do the following within real face-to-face relationships? Jump on the friendship bandwagon without properly introducing yourself?