Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Connect with other B2B companies in your industry with a similar audience profile. One of the biggest challenges for brands on social media is to stay top of mind.

B2B 124

B2B Instagram Hashtag Meme 124

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Social Media Marketing

APRIL 13, 2011

Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be. The belief was that information that could be public should be transitioned to social media, but proprietary information should remain under wraps in email, on the phone and in meetings.

B2B 148

B2B Social Media Jive Committee 148

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

JULY 30, 2020

Remember conferences and meetups?! I can only vaguely recall my last conference. So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Convince & Convert

SEPTEMBER 11, 2014

For years, B2C brands have used online video as a marketing tool to reach their target audiences and deliver important brand messages, and consumer-facing brands have benefitted from numerous conferences and resources to help them along their video journeys. As a result, many of them continue to struggle to see the return on.

B2B 158

B2B Marketing Conference Resources 158

Oktopost

APRIL 2, 2020

Times are evolving for B2B communication. We are proud to continue the conversation in the Oktopost original discussion series, “The Globalization of Social Media.”. With social distancing being put in place, the fact is, people are all very separated. However, social distance is not a new phrase.

B2B 77

B2B Authentication Issues Team 77

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Sprout removes the curtain of mystery between all teams that touch social media.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. At the same time, trust in social media is in a bit of a downward spiral.

B2B 95

B2B Strategy Marketing Conference 95

Oktopost

JULY 18, 2019

If keeping up to date with the latest social media news is one of your favorite pastimes, then you are most likely aware of the rumors circulating about the plan for Instagram to hide the like counter. Instead of fearing the potential hidden like update, there are ways B2B businesses can instead use it to their advantage.

B2B 99

B2B Instagram Metrics Social Networking 99

Ari Herzog

SEPTEMBER 27, 2010

I was pitched a three-part request to 1) write a blog post about a social media monitoring conference occurring in Boston , 2) hold a Twitter contest to my readers and offer two free tickets (valued at $195 each, including lunch), and 3) receive a complimentary press pass (with the assumption I’d write about the event when I return).

Conference 123

Conference Social Media Forums Metrics 123

Mindjumpers

APRIL 14, 2011

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco. The State of Corporate Social Media 2011.

Social Media 215

Social Media Conference Report Upcoming 215

yMarketingMatters

NOVEMBER 9, 2017

Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. Blast any press you get all over social media. Chieh is founder and CEO of @BoxedWholesale and spoke on how he built a B2C business in his garage to a nationally scaled business fulfilling both B2B & B2C. What a day!

Conference 124

Conference Price Compete SMS 124

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.

Influencer 184

Influencer Campaign Marketing B2B 184

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

Social Media 98

Social Media How To Marketing Price 98

Oktopost

MARCH 16, 2020

While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management. Social Inbox. Banned Keywords.

Social Media 104

Social Media Module How To Meeting 104

Ignite Social Media

APRIL 17, 2017

As social media has become a bigger player in a brand’s overall marketing mix, more c-suite executives are taking notice. Social media has also created a space where people can build their personal brands. Is your company B2B or B2C? Many executives use these channels to build a following and influence.

Social Media 99

Social Media Strategy Syndication B2B 99

Oktopost

DECEMBER 1, 2021

He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. His time at LinkedIn was epic.

Microsoft 109

Microsoft B2B Apple Conference 109

Social Media Strategery

DECEMBER 22, 2020

The pandemic has given B2B marketing leaders a golden opportunity to rethink the culture of their marketing teams. Rather than worrying about how to recover , the best B2B marketers are thinking about how to get stronger. This post originally appeared on MarketingProfs. Do you have a development plan? Do your employees?

B2B 65

B2B Marketing Sample Samples 65

Oktopost

MARCH 13, 2018

Every B2B marketer has had their fair share of bad days. Failing to print enough conference materials. Sending the wrong campaign to a huge email list. Forgetting to share screen during a live webinar. Tagging the wrong company in a Tweet. You name it! But like everything in life, the severity of an issue is […].

Social Media 115

Social Media B2B Conference Issues 115

Oktopost

SEPTEMBER 15, 2021

He’s been a speaker at conferences across Australia and South East Asia on marketing, websites, and Google Ads. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B 126

B2B Apple Marketing Authentication 126

Oktopost

SEPTEMBER 22, 2021

In addition, Darrell is editor-at-large for Martech.org, and his recent keynote talks include the Martech Conference and the Get Stacked B2B Conference. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary.

B2B 123

B2B Marketing Apple Conference 123

Oktopost

NOVEMBER 19, 2020

Erik has also given presentations at leading industry conferences, and has been a podcast guest on topics ranging from email marketing to social media to starting a career in digital marketing. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now.

Team 131

Team B2B Marketing How To 131

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Back in October of 2007 at a MarketingProfs conference I.

System 219

System B2B Facebook Marketing 219

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? But what data should social media marketers be looking at to prove their worth and make an impact on the organization? Hot Topics of this episode include: Why every marketer needs to be a generalist, stay clear of trends, and practice both digital and media literacy.

Engagement 131

Engagement Training Apple Conference 131

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? It’s the digital media equivalent of flying blind.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Pixlee

FEBRUARY 19, 2018

We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. July 9-11, 2018. Seattle, WA.

Conference 41

Conference Marketing B2B Class 41

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.

Strategy 125

Strategy B2B Marketing Conference 125

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Eventful 127

Eventful Social Media B2B Conference 127

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media B2B Strategy Consultant 147

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Lead with, ‘Hey, I wanna jump on this trend because it aligns with X and Y business values and Z social media goals.

Conversation 130

Conversation Brands Authentication Trends 130

Oktopost

APRIL 30, 2020

With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives. The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media? Remember conferences and events?

Engagement 118

Engagement B2B Data Social Media 118

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. Whenever an NFL player suffered an injury deemed to be turf-related, Pennington responded in real-time on social media. To learn more about the latest social media platforms, join us at one of our upcoming social media strategy conferences.

Brands 130

Brands Facebook Influencer Campaign 130

agora pulse

DECEMBER 23, 2019

We asked some of our favorite social media experts to share what they look forward to seeing in social media for 2020. Here’s what got them bright-eyed and excited … Jay Baer: “2020 is going to be the year that brands stop random acts of social. Back to social, and a retreat from media.”

Social Media 92

Social Media LinkedIn YouTube Platform 92