Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? After sending his condolences to all former Vine and Google+ specialists, who became specialists in a trend, Matt then challenges marketers to focus more on becoming marketing generalists, and hone their skills of media literacy. Catch all episodes here. Episode Summary.

Engagement 131

Engagement Training Apple Conference 131

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Support Social media has become a prime communication channel for people and businesses alike.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

MARCH 12, 2020

Listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. Social media is no longer just a place to chat with friends, keep up with your family or post photos from your vacations. Level up as a social media manager .

Data 101

Data Skills Meme Social Media Management 101

Buffer Social

NOVEMBER 30, 2016

I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free marketing and social media classes that you can enroll in to upgrade your skills across the board. . The list here includes free online courses in a number of social media-related topics and disciplines.

Class 40

Class Skills Social Media Marketing 40

Oktopost

FEBRUARY 19, 2019

Both companies have different strategic paradigms. Our basis for a comparison between the two is a list of capabilities for enterprise companies. Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Project management. Social Media Management.

Hubspot 110

Hubspot API Metadata B2B 110

Oktopost

DECEMBER 21, 2023

Of course, what works for one company may not work for another, which is why it’s important to measure Return on Ad Spend (ROAS) when evaluating all advertising campaigns and how much budget should be given to each platform. Another critical piece of the puzzle to address is the skills gap.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

MARCH 11, 2024

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Evaluate every aspect of your page, including your headline, summary, experience, and skills. How can businesses leverage LinkedIn for B2B marketing?

Template 52

Template Templates Analytics LinkedIn 52

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. For example, many TikTok marketing agencies specialize in creative productions and talent management. If you already have a team, evaluate the skills they encompass, then consider which roles are non-negotiable for you at the moment.

Social Media 99

Social Media How To Marketing Price 99

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. All in a day's work.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

JANUARY 19, 2016

The number of worldwide social media users is projected to grow from 2.1 And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

JULY 13, 2023

Recent research has shown that consumers find brands with an active social media – either posting multiple times a day or a couple of posts a week – more trustworthy than brands who do not stay active. Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

FEBRUARY 18, 2020

For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company. This article is for anyone looking to take their social media marketing up a notch. Get Started.

Social Media 145

Social Media How To HootSuite Discount 145

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. It converts visitors to customers, and takes a particular set of skills. It converts visitors to customers, and takes a particular set of skills.

B2B 139

B2B Strategy Statistics Research 139

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

agora pulse

DECEMBER 23, 2019

Unlike many of its social media peers, Amazon has a diversified, profitable business model. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. And having valuable content resources on your site helps interested people/companies find you.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

B2B 120

B2B Software Social Media Survey 120

Buffer Social

JULY 28, 2016

The campaign that brought in 100 new attendees for a company event. — Now that we’ve got the basics down, check out how to discuss social media with these 8 types of people in your life. 8 Ways to Explain Social Media Marketing to Bosses, Clients, Family, and More. You: Welcome to the coolest company ever!

Social Media 76

Social Media Marketing Team Guidelines 76

Social Media Strategery

AUGUST 8, 2010

link to post] – Posted using Chat Catcher [link] ArtseyC (Amy Canada) Twitter Comment RT @brsocme: Lots of #BatonRouge Biz are hiring #socialmedia managers! link to post] @m8nd1 @leoappleton – Posted using Chat Catcher [link] m8nd1 (Mandy Phillips) Twitter Comment RT @LpoolChamber: Nine traits of a good social media manager.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Oktopost

JUNE 6, 2022

Potential B2B contacts may already be receiving numerous LinkedIn requests every single week. Look at the profile photos of those in your company and industry: are they in color? For example, it’s not uncommon to post a profile photo in your company’s t-shirt. Will your profile stand out among them?

LinkedIn 145

LinkedIn Skills URL Badge 145

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. A good studio will employ a team of creative and technical professionals with the skills to create original, high-quality content to your specifications. There’s much more to content than a social media post or a blog entry on your website.

Content 62

Content B2B Case Study Price 62

Hootsuite

AUGUST 6, 2021

Find out why you need to invest in your social team—and how to do it. When companies post tweets that should’ve stayed in the drafts, there’s always (at least) one person in the replies saying “fire the intern who posted this.” In fact, social media managers are a core part of the modern marketing department.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Hootsuite

JULY 17, 2019

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. There’s no such thing as a one-size-fits all social media budget. Every company has different resources and different priorities. B2B Services: 20.5%. Project management systems.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Hootsuite

JANUARY 23, 2024

Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Especially those focused on B2B sales. This is a better use of your skills than the manual labor of creating posts on the fly. That’s because LinkedIn wants to encourage real connections between real people and companies.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

agora pulse

MARCH 26, 2020

Often overlooked, LinkedIn is a powerful tool for professionals, business owners, and social media managers alike. A B2B business. A social media agency. This post will cover: The differences between a business profile and company page (and when to use each one). LinkedIn Profile Vs. Company Pages.

LinkedIn 115

LinkedIn Skills Hashtag Publishing 115

Hootsuite

JUNE 27, 2022

The eternal struggle of every social media manager (we know it all too well): what the hell do I post today? Video is EVERYTHING on TikTok, which could leave you concerned that you need professional-level video production skills to make good TikTok videos. There’s no one kind of cool anymore. Yes, really. Even finance.

B2B 97

B2B Trends Authentication Film 97

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Hootsuite

DECEMBER 10, 2019

That’s more than they trust government, media, or business in general. This trust means employees expect the companies they work for to make things better , not just make better things. In particular, millennials identified several areas they want their companies to deliver on. pic.twitter.com/8Kd4IVFjva. woke washing.

Trends 145

Trends Social Media CPA Sports 145

Webbiquity SMM

OCTOBER 8, 2013

” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 500 companies use at least one major social media platform. ” phase.

Social Media 207

Social Media ROI B2B Marketing 207

Buffer Social

MAY 20, 2019

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? What are the skills to master and traits to have?

Social Media Management 82

Social Media Management Skills Social Media Hubspot 82