Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Pricing: Oktopost does not publish its pricing online.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Earlier this year, Sprout announced a new integration with Microsoft Dynamics 365 which complements our existing suite of CRM and help desk integrations including Salesforce, HubSpot and Zendesk.

Reddit 105

Reddit Hubspot API Reputation 105

Oktopost

NOVEMBER 18, 2020

However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. 35-50% of sales go to businesses that respond first HubSpot. 35-50% of sales go to businesses that respond first HubSpot. Company information. Social engagement. Online behaviour. Spam detection.

Engagement 89

Engagement Social Media B2B Team 89

Writtent Blog

APRIL 25, 2013

1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 3) Companies that blog have 97% more inbound links. Tweet (Source: Hubspot ). 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. Tweet (Source: HubSpot ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company.

Social Media 193

Social Media Sysomos Case Study B2B 193

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Essentially, marketers need to (carefully and tactfully) advertise on their own blogs.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 1, 2016

Digitally inspired companies such as Tahzoo specialize in creating roadmaps for companies who are looking to understand their customer’s entire journey in order to drive targeted content. This approach calls for companies to view their content as an ongoing journey, something that changes and grows with your company and clientele.

Content 60

Content Tips Analysis Curation 60

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? 56% of Americans have a profile on at least one social networking site. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: HubSpot ). 15% of time on mobile internet is spent on social networking websites. There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Sprout Social

FEBRUARY 18, 2019

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. When in doubt, keep it simple.

LinkedIn 111

LinkedIn Company How To B2B 111

Buffer Social

JUNE 16, 2016

Lindsay Scarpello , Omaha Steaks – Creating social media strategy / editorial calendar for my new position. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. Stephen Banham , Richmond Events – Handing over documents and transitioning as I leave the company. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Webbiquity SMM

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries.

Facebook 141

Facebook Hubspot Statistics B2B 141

Buffer Social

NOVEMBER 30, 2016

About this course: Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Offered by : HubSpot.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Clearly, your buyers are now all over social media. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. With 436 million monthly active users , Twitter is a comparatively small fry among major social networks. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. The tool is more than just a space for sharing company news—it’s also a platform for interaction.

Platform 73

Platform Tools Curation LinkedIn 73

Social Media Strategies Summit

AUGUST 26, 2022

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Source: mailerlite.com.

Loyalty 204

Loyalty Software Publishing SEO 204

Convince & Convert

JULY 6, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Janrain , the good folks that do all the goodness with social sign-in. image via Hubspot. We’ll bring DJ in here shortly.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Oktopost

OCTOBER 23, 2023

Source: Hubspot Jump Ahead Why distinguish between inbound vs. outbound leads in your CRM? They typically originate from your company’s website or marketing communications and have already interacted with your brand, possibly through engaging content or social selling strategies , skipping the traditional SDR nurturing process.

How To 62

How To Team Campaign System 62

Webbiquity SMM

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics. Social Media Slant ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Cindy Bates. Cindy_Bates. Meghan Biro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Buffer Social

AUGUST 8, 2017

To make it easier for you to compare the tools, I’ve created a spreadsheet with the following information of each social media management tool : The prices. Social networks supported. The platform for successful social media management. Sprout Social. Powerful social media software. Free plan or free trial?

Social Media Management 111

Social Media Management Social Media Tools Price 111

Webbiquity SMM

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for B2B Marketing.

Tools 201

Tools Twitter Tips B2B 201

Sprout Social

APRIL 23, 2019

But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. As a certified LinkedIn Marketing Partner, Sprout is now the second company to release “real-time” notifications for comments in the Smart Inbox, making it even easier to build connections with your consumers. Event coverage.

LinkedIn 106

LinkedIn How To Notification Organization 106

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. ” Ouch.

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot.

Tools 192

Tools Twitter Tips HootSuite 192

Convince & Convert

MARCH 1, 2012

Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Jim: It depends on the company. If it’s a company that really does a lot of customer service, then I’ll take Twitter every day of the week. Eric: We’re a B2B software company.

Social Media 140

Social Media Hubspot Software Hosting 140