Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Whether you’re looking to amplify your brand’s visibility or drive specific business outcomes, this guidepost is your go-to resource for traversing the world of X marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

OCTOBER 17, 2023

How are goals and strategies for content marketing changing? Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.”

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Research Report Social Media CPM 263

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Why it’s important.

B2B 118

B2B Eventful Marketing Conference 118

Webbiquity SMM

MAY 9, 2023

Efficient Resource Allocation: Social media marketing can be time-consuming and resource-intensive. Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals.

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Social Media Tips Marketing HootSuite 273

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

MARCH 20, 2021

On the other hand, growth hackers know exactly what works and leverage their marketing strategies to make sure they only yield significant returns. . Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. 7 Growth Hacking Strategies for 2021.

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Strategy Metrics Process B2B 144

Koka Sexton

DECEMBER 31, 2022

This resource provides valuable insight into ways to leverage your brand’s presence across multiple channels. Strategies such as targeted content delivery and leveraging influencers are key to gaining traction and amplifying your message. Communication. Do you want to increase the reach of your brand and its messages?

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Strategy Marketing B2B ROI 92

Sprout Social

JUNE 25, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign.

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Project Communities How To Overview 119

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

Strategy 125

Strategy Brands Hubspot Survey 125

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Often times, it’s from our own internal resources.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

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Strategy Metrics Hubspot Retail 141

Oktopost

NOVEMBER 19, 2020

He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. Over his career, Erik has amassed a well-developed, active network with leading agency, brand, ad/marketing tech, start up, entrepreneurial and academic communities. Like What You Heard?

Team 131

Team B2B Marketing How To 131

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?

B2B 78

B2B Influencer Marketing Collaboration 78

Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy. EVERYTHING! .

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Strategy Template Templates Marketing 78

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Here are the five things you need to know about streamlining your social media strategy. The solution? Streamline that workflow.

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Publishing Social Media Film B2B 84

Social Media Marketing

MARCH 1, 2010

The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management.

B2B 159

B2B Study Social Media Small Business 159

Oktopost

DECEMBER 8, 2021

The conversation centers around organic social media reach and how to consistently grow community across the social media channels brands care about and the challenges of driving growth without driving down engagement. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

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Engagement B2B Apple How To 109

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 88

Sherrilynne Starkie

FEBRUARY 13, 2018

The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Research is a key part of developing a strategy and keeping a program on track. Producing podcasts is another task.

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Consultant Social Media Drupal Content management systems 265

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. This also means establishing consistent messaging across all platforms.

Influencer 99

Influencer Marketing Collaboration ROI 99

Convince & Convert

JULY 9, 2013

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. But just because you don’t have Oprah on your side doesn’t mean that influencer marketing isn’t an incredibly useful tactic, particularly when it comes to turning up the volume on your content strategy.

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Influencer Strategy Content Marketing 160

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” The answer is no.

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B2B Marketing Construction Committee 136

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Many brands use Twitter as part of their customer care strategy , as an alternative to calling customer support. Consumer goods social media resources. Finance social media resources.

Twitter 98

Twitter Tourism Travel Education 98

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. These are the same strategies I have used to build a following of more than 350,000 on LinkedIn supported by 15,000 connections. 15 Proven strategies to immediately increase your engagement on LinkedIn.

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LinkedIn Engagement Strategy Authentication 78

Sprout Social

FEBRUARY 5, 2024

The most critical strategy or component of any business is its employees. When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. It’s bad business because you’ve made commitments to people, your most valuable asset. “As

Social Media 104

Social Media Authentication Communities Campaign 104

Koka Sexton

NOVEMBER 4, 2023

10 Content Marketing Hacks That Will Explode Your Reach Content marketing is an ever-evolving industry, and now more than ever, it is becoming a strategic and important part of any B2B organization’s marketing mix. Are you looking for innovative tactics to grow your content marketing reach?

Content 52

Content Marketing B2B Study 52

Sprout Social

OCTOBER 7, 2020

In addition to refocusing their social strategies to accommodate the 2020 climate, they reimagined their client retention strategies and embraced more contract flexibility to alleviate the burden that some of their clients felt. This has included re-aligning strategy, creative and media to yield better results. The result?

Strategy 108

Strategy Collaboration Consultant Team 108

Sprout Social

FEBRUARY 14, 2023

With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks. How advocacy can strengthen your social media strategy Social media algorithms are constantly evolving. And yet, social advocacy examples continue to be the exception. Then, keep iterating.

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Authentication Examples Class Team 87

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? Little to no cost There are very few upfront costs to this strategy. Here’s a quick breakdown of both strategies.

Discount 120

Discount Marketing How To B2B 120

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Kikolani

AUGUST 24, 2012

The Resources Mashup. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. There are tons of great link-building strategies that can be utilized to increase backlinks.

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Mashup Resources How To Remix 117

Waxing UnLyrical

AUGUST 18, 2014

Attitude can affect business relationships, strategy, and security. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. Carving out the Modern Day Communicator. 4 content creation tips for B2B software companies.

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B2B Collaboration Consultant Flickr 187

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. That level of community matters and your brand should take an active role. This customer-centric approach makes their brand come across as approachable and connected to the community.

Industry 84

Industry Social Media B2B Resources 84

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources. Without the right approach, leveraging social media can feel like a constant source of friction.

ROI 62

ROI Social Media Marketing Curation 62

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Develop a Diverse Content Strategy. Company Pages. Offer Assistance.

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B2B LinkedIn Tips Marketing 107

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Based in the Washington, D.C.,

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Campaign SMS B2B Case Study 194