Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. 82% of B2B marketers had the greatest success with LinkedIn – this is important if your brand primarily focuses on B2B. No problem!

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Write engaging case studies to build niche expertise.

Reputation 59

Reputation Brands Construction How To 59

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Keyhole.co

APRIL 2, 2024

This may include buying something, signing up for a newsletter, or filling out a form. You should also compare your results against social media case studies or industry reports to see what’s achievable in your specific market. Use to: Discover insights into brand perception and reputation. No credit card is required.

Metrics 52

Metrics Sentiment Analysis Influencer 52

WebInKnow

JULY 22, 2019

Most email newsletters are terribly boring, especially those from B2B technology companies. Well, most organizations send boring email newsletters. And political candidates. And nonprofits. One way to stand out from the swamp of sameness is to use humor.

B2B 63

B2B Newsletter Marketing Organization 63

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Your profile should provide the means for customers to contact you, sign up for your newsletter, shop, and more. For example, if you’d like more newsletter subscribers, add a Sign Up button to your Facebook Page. Discount code.

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Convince & Convert

MAY 19, 2016

Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. Philips Color Kinetics shines a light on its products with a bright case study on how the company’s LED nodes for large installations beautified the entranceway to a new headquarters for DIRECTV. Feature Study.

Drupal 97

Drupal Content Case Study Statistics 97

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Case studies delving into a topic. Provide a funnel for getting the user’s email or signing up for your newsletter. Resource and tutorial pages. Podcasts and podcast sponsorships. Slideshares.

Comparison 147

Comparison SEO Curation Domain Name 147

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. Marketing email newsletters have been around for decades. From a brand perspective, we’ll explore what makes up an email newsletter, the pros and cons of having one and how to fill it with engaging content. And also overwhelming.

Newsletter 128

Newsletter How To Marketing Template 128

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Feature a newsletter signup box prominently near the upper-right corner of your blog. Display testimonials linked to case studies in your sidebar. Here are 20 ideas. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

MARCH 21, 2017

While the exact nature of a marketing funnel tends to change from industry to industry, in most cases, it begins when a potential customer realizes they have a problem that needs solving or at least becomes aware that your brand might be able to help them in some way. They carefully evaluate your offerings (and those of your competitors).

Social Media 104

Social Media Marketing How To Metrics 104

Techipedia: Tamar Weinberg

JANUARY 11, 2012

More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms. Once you know what you need, where do you turn for help?

Social Media 168

Social Media How To Marketing Syndication 168

Convince & Convert

MAY 5, 2010

JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch). link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site!

Social Media 127

Social Media Case Study Strategy Study 127

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? Maximize case studies Ah, social proof.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

APRIL 25, 2016

Case Study: How Merck is Using Virtual Team Building to Increase Performance. Smarter Streets: Case Studies for Cities and Utilities – Learn How the City of Baltimore and Washington Gas Reduced Costs. Read on for the other webinar components that were also critical to being able to deliver such a compelling case study.

Engagement 60

Engagement Case Study Tips Discount 60

Buffer Social

JULY 11, 2023

Each page on my website was a customer touchpoint, and I had Calls to Action (CTAs) to sign up for my email newsletter on most of them. I also start digital PR on platforms like HARO (Help a Reporter Out), Help a B2B Writer and Terkel to build more brand authority. This was achieved with only 70 articles. But that wasn’t it.

Startup 61

Startup Applications System Wiki 61

Convince & Convert

APRIL 11, 2016

Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. A great example of a relevant topic comes from a recent case study webinar covering a large automobile dealership. Get our Definitive email newsletter.

Case Study 60

Case Study Tips Metrics Education 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. &# Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? But those differences are at the tactics layer, not the strategy layer. Linkedin Groups vs. Twitter.

Social Media 150

Social Media B2B Strategy Consultant 150

Laurel Papworth

AUGUST 7, 2016

A Discussion on Social Media for a B2B consultant. He was a B2B (consultant to small business) and everything he does is word of mouth. I asked him “do you have an email newsletter” he said no. A Competitor Comes to Town (case study). Do you update your website? Do you communicate with your clients?

Social Media 40

Social Media B2B Consultant Proposal 40

Writtent Blog

MARCH 10, 2014

These questions, and many more, were answered in the following case studies from leading marketing agencies. Greensboro, NC-based content agency Pace created FourSeasonsMagazine.com , as well as a collection of related micro-sites and newsletters. The affiliated outreach includes Concierge Recommends and Wedding Four Seasons.

Content 85

Content Marketing Energy Case Study 85

Convince & Convert

FEBRUARY 1, 2016

It also forces customer service representatives and business leaders to think of their young and malleable users as more than just case studies, and instead as constantly evolving human beings that want to connect and engage. The time is fast approaching when Gen Z will take over the B2C and B2B marketplaces.

Content 60

Content Tips Analysis Curation 60

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). All rights reserved.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? And that’s just it.

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

FEBRUARY 18, 2016

Whether it’s a Willy Wonka “golden ticket” experience at a food brand or a chance to shadow a company executive for the day to gain stronger management experience, both B2B and B2C companies have unique roles and cultures worth highlighting. Get our Definitive email newsletter.

LinkedIn 60

LinkedIn Campaign Transportation Travel 60

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. UNsettling Stratten has a knack for gaps. The two sections in the book on the Trust Gap and the Experience Gap are among the strongest in UnMarketing. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine. Why Is Lead Nurturing Essential for B2B Marketers?

B2B 166

B2B ROI Campaign Buy 166

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 27, 2016

If you’re a B2B company, then you know just how important your people are to your company’s success. But in some cases for some B2B companies, especially those in the Services realm, your people are your product. As a B2B company looking to establish and grow your brand, you need to stand out from the crowd. case study.

B2B 60

B2B Team Case Study How To 60

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Buffer Social

DECEMBER 5, 2023

Justin Simon , Content Distribution Consultant for B2B SaaS and Creator of Content Repurposing Roadmap , agrees: “The two biggest mistakes are assuming you need to repurpose content into dozens of formats and then share it on every platform possible. Content repurposing is a low-lift way of boosting your online presence. watch this!

Content 108

Content Newsletter Remix Instagram 108

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. How about growing your brand awareness and social media presence?

Content 109

Content How To Marketing Template 109

Webbiquity SMM

FEBRUARY 21, 2012

Case studies. Newsletters. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Content can be produced in a wide variety of formats: • White papers. Presentations. eBooks / digital magazines.

B2B 190

B2B Social Media Alltop Marketing 190

Convince & Convert

AUGUST 26, 2015

Most agency email subscribers are B2B clients, and they already receive so much email from agency account managers, projects managers, and creatives that they would need a very compelling reason to read any more agency email. Yet Hammock managed to increase open rates by 48% for B2B companies. Get our Definitive email newsletter.

Case Study 60

Case Study Study Marketing B2B 60

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Company newsletters. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads.

Strategy 94

Strategy Marketing Case Study How To 94