Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. The 2020 buyer journey is an online journey. What about manufacturing?!”

B2B 136

B2B Marketing Construction Committee 136

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? In short, social media is where you’re going to find B2B decision-makers for some of the strongest leads you could hope to direct into your funnel.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Note: Be sure to look for a social media platform that includes sentiment analysis. People buy from people – not brands. But B2B companies need to go deeper.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences.

Social Media 114

Social Media Sentiment Survey Marketing 114

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Social media consultants write policies and guidelines to empower teams while mitigating risk. They are effective managers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. Recently, our social team talked about using social media for the customer journey in the auto industry.

Examples 103

Examples Template Templates How To 103

Sprout Social

MAY 5, 2021

Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team. Again, the average B2B buyer’s journey is growing longer. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. Understanding customer sentiment.

Data 116

Data Marketing How To Collaboration 116

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. So, while the high-level metric could look positive, the sentiment analysis at this step provides crucial context.

Analysis 69

Analysis Data Sentiment Metrics 69

Webbiquity SMM

JANUARY 31, 2019

The audit will use the data collected to help your team analyze the interests of your audience and take demographics into consideration, maximizing future engagement. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. Conclusion.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. If you used to be a developer, share the new features your team is currently working on and what the roadmap is. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. It is the bedrock of your sales funnel. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

APRIL 26, 2022

that come from the members of a company’s C-suite or leadership team—not just the CEO. The NAACP’s social and PR teams work together with their CEO to create “Tweetments” that serve as official public statements and strengthen relationships with journalists. Looking for some must-follow B2B startup CEOs. Any recommendations?

Strategy 86

Strategy How To Training ROI 86

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Buying something? How many people do you have working on your social media team? Shares, likes, and comments are great.

Social Media 117

Social Media NGO ROI Research 117

Webbiquity SMM

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help.

Review 186

Review Marketing Metrics Meeting 186

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. With this in mind, the Sprout team has created a new Featured Topic centered around the coronavirus that is available to all of our Listening customers.

Strategy 142

Strategy Metrics Hubspot Retail 142

Oktopost

MARCH 16, 2022

However, social media is also a force to be reckoned with, and, unless you have a team of people monitoring each one of your social channels constantly, it’s impossible to keep on top of what your followers are saying about your brand. Here’s when social media sentiment analysis comes into play. How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Sprout Social

JUNE 22, 2021

Forty-seven percent of consumers say they’ll buy from brands that respond to customer questions in a timely manner over a competitor. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy. Key Stats: 756 million members worldwide.

Platform 118

Platform Social Media Tumblr Reddit 118

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. While it’s up to customer success teams to nurture relationships and ensure customers stick around, it’s up to marketing to ensure that prospects stick around, too. This ensures every team member uses the correct visuals across materials.

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. It requires a strategist and team, not an unpaid intern. Our industry moves rapidly. Google tweaks its algorithm constantly.

Social Media 40

Social Media Metrics B2B Team 40

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. And it definitely came through with the results of the campaign, the response and the overall sentiment.

Travel 92

Travel B2B Automotive Campaign 92

Hootsuite

JULY 15, 2020

You’ll understand their goals, pain points, and buying patterns. Since different groups of people may buy your products for different reasons, you might need to create more than one buyer persona. For B2B, also consider size of business and who makes purchasing decisions. You can give them a face using stock photography.

Template 145

Template Templates How To Tourism 145

Sprout Social

JANUARY 5, 2023

However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Paying attention to positive and negative sentiments around your brand is crucial. It’s easy to get stuck in a bubble when it comes to your brand and sentiment. Not to mention demographics and general sentiment around your brand. .

Social Media 82

Social Media Sentiment Hashtag Analysis 82

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Sprout Social

DECEMBER 20, 2023

Teams who don’t have tools with up-to-speed AI features are already falling behind. A social team can only be as agile as their techstack enables them to be. Here are some key areas to look for when researching a new tools for your team. On the other, your team needs to receive quality customer support too. The takeaway?

HootSuite 110

HootSuite Brands Price Collaboration 110

Webbiquity SMM

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • A common issue for B2B vendors: how do you sell “boring stuff&# online? The revenue team is no longer just sales and marketing. Buy his new book !

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

FEBRUARY 11, 2010

More and more I'm seeing sentiments like: 'Developers can completely bypass Apple’s money-grubbing, dictatorial policies.&# What I found most interesting is the continued shift in the perception of the Apple brand. It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire. All rights reserved.

Social Media 113

Social Media Strategy Apple iPhone 113

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? Buy this product. Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations. Click this ad. Fill out this form.

Questions 142

Questions Social Media Strategy Survey 142

Oktopost

APRIL 10, 2023

For the world of B2B social media marketing in particular, lead generation is an incredibly profitable pursuit, provided you understand how to make the most of it. 83% of us admit to being influenced by word of mouth when it comes to our purchases – and that rings just as true whether we’re buying for ourselves, or looking for a B2B supplier.

Social Media 62

Social Media Publishing Social Media Management Platform 62

Hootsuite

MAY 10, 2021

The bigger the company, the higher expectations are that teams sit at the ready to answer questions, put out fires, deliver award-winning creative, and tout corporate values. These operations involve large teams, multiple agencies, legal oversight, and enterprise-scale management tools, such as Hootsuite Enterprise.

Examples 145

Examples Company Social Media Apparel 145

Webbiquity SMM

MARCH 26, 2012

The New Breed of B2B Buyer by Chaotic Flow. Krista LaRiviere of web presence optimization software firm gShift Labs quotes a client who told her that “once his marketing team started focusing on the company’s entire web presence (not just the website), organic search traffic increased, leads increased and business increased.

Tips 183

Tips Reputation SEO B2B 183

Convince & Convert

JULY 20, 2010

looking to learn more and share my knowledge with the team here. RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. I actually work at Vertical Measures! Just getting into content strategy myself as an Internet marketing specialist.

Social Media 139

Social Media Strategy Consultant Blogger 139