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What is User-Generated Content? And Why is it Important?

Hootsuite

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

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Establishing and protecting your brand’s reputation online

Sprout Social

They’re also seeking authentic interactions on their favorite social platforms. Social media is authentic and mostly unfiltered, making it ripe with opportunities for success or misstep. Meet the new Airbnb for a new world of travel. ? AirCover for guests: the most comprehensive set of free protections in travel.

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Influencers Behaving Badly: What’s a Brand to Do?

Ignite Social Media

How to Respond to Influencers’ Bad Behavior We always say good news should travel fast, and bad news should travel faster. Instead, ensure you regularly monitor your social channels , use social listening tools to monitor sentiment, gather all the facts, and create a quick but thoughtful response.

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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust. The reviews on Yelp go a long way in influencing customer sentiment toward a brand—a positive review can usher in a wave of sales while a negative review can sink a business.

Platform 119
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How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. For example, if your company is a travel provider, in January you may want to track keywords like “winter blues” and “vacation.”. People appreciate authenticity and want to feel like a real person is engaging with them.

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The State of Paid Social in 2020

Pixlee

Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. With content shortages and difficult-to-navigate customer-sentiment, brands are shifting away from heavily branded content in their ads. The Brands Using Paid Social Have Changed.

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5 Post-Lockdown Influencer Marketing Trends

Pixlee

Influencers will Reconnect with Authentic Content . Influencer marketing may have had its roots in celebrity endorsements, but its evolution towards authentic and highly engaged community content will carry influencer marketing forward past lockdown. Influencer Program Success Will Need to Be Measurable .