Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. What Is Social Proof In Marketing? For example, buyers may choose a product with a 4.7

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 117

Patterns Sentiment Analysis Proposal 117

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 110

Brands Sentiment How To Analysis 110

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. Let’s dig deeper.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. This is a critical AI capability considering 44% of marketers, per The State of Social Media Report, use sentiment mining to understand customer feedback and improve how they respond to issues.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Hootsuite

NOVEMBER 7, 2023

Find opportunities for authentic engagement. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. You can also gain insights into social sentiment. What are people asking for that they can’t find?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MARCH 12, 2024

So, if you take the “influencer loophole” in your approach to this year’s election, make sure you do it thoughtfully, authentically and with your brand’s larger goals in mind. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 111

Social Media Marketing Sentiment Influencer 111

Keyhole.co

FEBRUARY 8, 2024

Track replies, mentions, and questions to understand authentic audience participation. Brand sentiment Brand sentiment in influencer marketing will be another key influencer marketing metric in 2024, driven by two key factors: Beyond vanity metrics: Likes and shares tell only part of the story.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 64

Report Atlassian Brands Sentiment 64

Bill Hartzer

MARCH 5, 2024

This sentiment underscores a profound yearning among many individuals for more meaningful and fulfilling pursuits beyond the confines of the digital realm. Despite the allure of digital escapism, a sizable quarter (23%) of respondents find themselves contemplating bidding farewell to their social media accounts.

Social Media 94

Social Media Survey Meme Sentiment 94

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This is especially true for brands that take the time to authentically reply and engage with their audiences. or G2), it goes far beyond that.

Reputation 94

Reputation Sentiment Analysis Notification 94

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. Lesson for you?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

MARCH 30, 2023

Tip: If you notice a lock symbol next to that, you must authenticate your profile on Keyhole. You can go for the authentication process by clicking the Authenticate button below your profile name in the account dashboard. From the left navigation panel, select Sentiment. Filter posts and see the respective sentiments.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Sentiment Analysis. Why Social Listening is Important. 8 Ways to Use Social Listening.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 73

Social Media Banking Brands Sentiment 73

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. The future of social media will be all about “authenticity”. Whether or not the network is here to stay is anyone’s guess, but authenticity—or the search for it, at least—isn’t going anywhere. It’s more authentic.”

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 94

Sentiment Analysis Tools API 94

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Such direct engagement with the customers gives your business a transparent and authentic brand image. Want to analyze the trending topics around your keywords?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

SEPTEMBER 10, 2020

Tap into customer sentiment. Finally, remember that much of UX for marketers revolves around sentiment. Although asking for feedback directly is a good idea, the results might not be authentic. Tools such as Google’s own Pagespeed Insights can help clue you in on anything that might be bogging down your site.

Tips 124

Tips Sentiment Marketing Real Estate 124

Sprout Social

OCTOBER 14, 2021

Focus on authenticity to drive connections. We understood that only authenticity would engineer this loud silence—a loud silence that simply points to the fact that this is how it always should have been.”. They need to be fostered authentically with a brand message that feels genuine and relevant. Set a new standard.

Brands 135

Brands Authentication How To Apparel 135

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

DECEMBER 29, 2022

They’re also seeking authentic interactions on their favorite social platforms. Social media is authentic and mostly unfiltered, making it ripe with opportunities for success or misstep. The key to online brand reputation management is to be proactive on social by building your brand and monitoring sentiment. Social listening.

Reputation 88

Reputation Sentiment Loyalty Nielsen 88

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Position your brand as authentic. The result?

Marketing 102

Marketing Authentication Template Templates 102

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Creating an infallible B2B demand generation strategy 1.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. This creates an authentic social media presence that stands out from other brands.

Engagement 102

Engagement Tips Loyalty Metrics 102

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Their user generated content (UGC) is considered to be much more authentic than brand messaging. One way is through brand advocacy. Who is a brand advocate?

Brands 125

Brands ROI Authentication UGC 125

Sherrilynne Starkie

FEBRUARY 13, 2018

The consultant always listens to gauge audience sentiment to inform all activity. A consultant should create quick, authentic, compelling videos. To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Social Media Strategies Summit

OCTOBER 14, 2021

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If

Authentication 224

Authentication Brands Team Issues 224

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. It includes an analysis of context, sentiment, and the overall customer experience.

Social Media 52

Social Media UGC Content Loyalty 52

Buzz Marketing for Technology

MAY 23, 2012

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Pixlee

MAY 21, 2020

With content shortages and difficult-to-navigate customer-sentiment, brands are shifting away from heavily branded content in their ads. As brands struggle to stay connected to their customers’ changing needs, budgets, and sentiment, one thing will ring true: authenticity and approachability will shine through – no matter the channel.

Sentiment 95

Sentiment B2B HootSuite Retail 95