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Digital Detox: Brits Struggle to Break Social Media Addiction

Bill Hartzer

In a world where scrolling through social media has become a pastime for many, a new study conducted by The National Lottery reveals a startling truth: one in four UK adults consider it a genuine hobby. Delving beyond mere leisure activities, the findings uncover the multifaceted roles that social media plays in people’s lives.

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10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. We get it, not everyone is a content superstar, but this brings authenticity to the brand.

Strategy 175
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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 119
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10 behind-the-scenes content ideas for your next campaign

Sprout Social

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. And we’ll cover 10 examples of BTS social media content to help inspire your strategy. BTS content can support all three consumer desires while building brand authenticity.

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How a Candle Company Uses Social Media to Drive a Better Customer Experience

Buffer Social

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media? It can make or break a brand.

Company 89
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Social-Led Brands Are the Future—Here’s Why

Hootsuite

That’s a good thing—and it’s entirely because of social media. In fact, social has driven a total evolution of what brands actually are and how they should be expressed. Most brands don’t sound or look the same everywhere, because they adapt their core brand story to fit each space they join on social.

Brands 114