Socialmedia.biz

JUNE 8, 2018

Balance is key, and social media management is no exception. Here are some questions to ask yourself when deciding whether to tackle social media on your own, or hire a specialized social media manager. Are you social media savvy? Can you afford to hire out?

Social Media Management 67

Social Media Management Social Media Authentication Reputation 67

agora pulse

MARCH 5, 2019

They also foster transparency making you appear more trustworthy and authentic. To do a takeover, hand the camera over to an interesting individual on certain days or for special events. Here’s Business Director Niki fronting out a dinosaur over coffee: How to Ace a Behind-the-Scenes Post. How to Ace an Account Takeover.

Social Media Management 119

Social Media Management Instagram Social Media Content 119

Convince & Convert

MAY 28, 2024

Building an authentic and engaging social media community is the same. Social media managers know that community management gives marketers an inside look under the hood of what your audience thinks of your brand. Genuine connections can get lost in the shuffle of new innovations.

Communities 133

Communities Social Media How To Metrics 133

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play.

Tools 62

Tools Content B2B Social Media Management 62

Social Media Strategies Summit

JANUARY 26, 2023

Facebook created Pages to establish authentic and verifiable accounts for public figures or companies. A great example is “ Become a Social Media Manager – With Rachel Pedersen. You’re a social media manager. You’re just becoming a social media manager.

Groups 237

Groups Groups Communities Engagement 237

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Oktopost

APRIL 27, 2024

Your teams may lose momentum and it’s up to us, the social media managers, to re-spark their enthusiasm. Keeping active and posting on social media is a must when you want to develop and maintain your personal branding. We all know employee advocacy adoption is half the battle when running a program.

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Training Badge Team Groups 116

The Realtime Report

APRIL 15, 2019

As the social media manager of a video platform, my job obviously involves a LOT of video. Authenticity Over Perfection. Social media managers put an immense amount of pressure on themselves to be perfect. Are you trying to increase attendance at an event? Another reason why?

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Video How To Template Templates 134

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Expectations, deadlines, and accountability of each role should be clearly outlined from the start.

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Template Templates Social Media Tips 134

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 116

Strategy Brands Content UGC 116

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

Instagram 59

Instagram Badge Authentication How To 59

Oktopost

APRIL 9, 2024

To create an engaging employee advocacy strategy, it’s imperative that your employees post authentic content that offer genuine insights and perspectives. , For example, a key driver of success for Amazon’s advertising strategy is its Amazon Prime Day online activities and in-person events, which are heavily promoted on social channels.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

SEPTEMBER 12, 2023

So, creating authentic, consistent, captivating videos should be your priority. For example, If you are promoting an event or a new product launch, ensure the caption has direct links to the particular landing pages. It makes your campaigns look authentic and communicates meaningful messages within the short span of the video.

Tips 52

Tips How To Hashtag Authentication 52

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Planoly is another scheduling tool for Instagram.

Instagram 160

Instagram Tools Hashtag Authentication 160

Sprout Social

NOVEMBER 27, 2023

Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 79

Communities Community building Industry Crowdsourcing 79

agora pulse

SEPTEMBER 21, 2019

One of the most viral photos from the event is one of a cheese sandwich that was served to party-goers instead of the celebrity chef-made food that was promised. Consumers are craving authenticity and many influencer strategies need some refining. However, the whole festival turned out to be a disaster.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

One of the most viral photos from the event is one of a cheese sandwich that was served to party-goers instead of the celebrity chef-made food that was promised. Consumers are craving authenticity and many influencer strategies need some refining. However, the whole festival turned out to be a disaster.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Social Media Strategies Summit

FEBRUARY 18, 2021

Another great use of live videos is to show behind-the-scenes updates from an event. Overall, experiment with the format and use it as part of your social media content strategy to keep up with the trends. Authenticity Will Continue to Be Vital. This also extends to your influencer collaborations on social media.

Trends 193

Trends Social Media Authentication Instagram 193

agora pulse

MAY 30, 2019

Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users. The event that brought Stories into the mainstream was when Facebook “borrowed” the feature from Snapchat and added it to Instagram in 2016.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Hootsuite

JUNE 21, 2022

But it presents an incredible opportunity to try something fun and be authentic. To generate more authentic content on a budget, we reached out to some TikTok influencers to create user-generated content (UGC) to share. The role of the social media manager is evolving. Authentic works best.

HootSuite 84

HootSuite Trends UGC Authentication 84

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. Creating this content can be time-consuming, however, and TikTok users crave authentic and not-overly-produced content. This video shows off ways to dress-up sweat pants and was easily created by a user to feel authentic and relatable.

Fashion 59

Fashion Brands Apparel Authentication 59

Keyhole.co

DECEMBER 10, 2020

Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Imagine this: A social media manager scrounging for content stumbles upon a share-worthy graphic on Tumblr that fits with their brand’s July theme. Not convinced?

Social Media 103

Social Media Tips Guidelines Sentiment 103

Pixlee

NOVEMBER 12, 2020

We recently had the pleasure of learning first-hand the nuances of being a social media coach from Natali Chanany, an experienced social media coach and social media marketer. Natali Chanany: I’ve been working in social media for over nine years. HF: Absolutely.

Social Media 98

Social Media Authentication Social Media Management Trends 98

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 122

How To Social Media Management Metrics Team 122

Oktopost

JANUARY 25, 2024

Creating an employee advocacy program is a strategic move for brands seeking to extend their reach and foster authentic relationships with their audience by tapping into the beauty of human connection. Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. And attentively responds to incoming customer queries on social.

Social Media 73

Social Media Banking Brands Sentiment 73

Buffer Social

APRIL 28, 2022

Source Take your followers behind the scenes Authenticity is a big part of what helps audiences connect to brands, and your Stories are a great place to do that. Source Kai Collective : The fashion brand shares messages, tweets, and different social mentions of their brand as Testimonials on their page.

Instagram 106

Instagram Remix Small Business Influencer 106

agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Ignite Social Media

MAY 24, 2016

Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy.

Engagement 110

Engagement Brands Hashtag Eventful 110

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. This creates an authentic social media presence that stands out from other brands. Online reviews Social proof, which includes reviews and testimonials, helps build trust with your target audience.

Engagement 98

Engagement Tips Loyalty Metrics 98

agora pulse

FEBRUARY 2, 2021

Check out these tips for how you can make the absolute most out of the popular social media channel. . When Instagram first launched in 2010, I was a social media manager for a finance brand. Example: Contentworks Agency IG is predominantly photos of our team, clients, partners, and events. This is key.

Instagram 144

Instagram Strategy Guidelines How To 144

Sprout Social

OCTOBER 5, 2023

If your Two-Factor Authentication is turned on (which it should be), enter your security code. Apps and integrations : App and integration owners create access tokens, monitor events, edit application files and set up the Conversions API. Enter your Instagram username and password in the new window, and click Log In. Click Confirm.

Instagram 99

Instagram Facebook Marketing Features 99

agora pulse

JULY 22, 2020

It adds to the authenticity. In fact, the event was a hive of collaborative Instagram live activity. It works as a collaboration because the event promotes its own designers, creating hype around the collections and aligning similar brands and ideals. Part of going live is taking your followers and fans behind the scenes.

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Collaboration Examples Instagram Tips 140

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. But not all social media management platforms are created equal.

Social Media Management 108

Social Media Management Social Media Tools How To 108

Hootsuite

FEBRUARY 20, 2024

In the above post, words from happy customers appear like text messages (meaning, yeah, the social media manager was probably texting themselves for content… you gotta do what you gotta do). Why this works: Real reviews from real people help to authenticate your brand.

Template 106

Template Templates Social Media Diagrams 106

agora pulse

JULY 8, 2020

As a social media manager, you may know a lot about Instagram’s end-user features. Instagram hack for social media managers. Instagram hacks for social media managers. It’s so important to stay authentic when writing captions. Instagram hacks for social media managers.

Instagram 109

Instagram Tips Marketing Hashtag 109

Hootsuite

MARCH 26, 2020

Parks across the country will host a variety of special programs and events. According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. Social media provides a perfect avenue to remain transparent and clear with your constituents as possible.

Social Media 143

Social Media HootSuite Education Social Media Management 143