Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Which platforms does Gen Z use and why?

Social Media 96

Social Media Brands Survey Trends 96

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

Social Media 121

Social Media Brands Reddit B2B 121

Convince & Convert

NOVEMBER 22, 2024

For example, the eco-friendly footwear company Allbirds didn’t start by appealing to the general footwear market. Each group gets personalized ads, emails, and social media engagement that speaks directly to their running style and goals. Higher engagement, more brand loyalty, and a spike in sales. The result?

Marketing 146

Marketing Apple Loyalty Authentication 146

Bill Hartzer

FEBRUARY 13, 2025

Companies use social media for marketing and customer engagement, but many overlook its potential for HR. A newly updated guide from McLean & Company , a global HR research and advisory firm, emphasizes why HR should play a leading role in shaping a companys social media presence.

Social Media 78

Social Media Strategy Microsoft Guidelines 78

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. Maybe you’re a bit of both.

Social Media 276

Social Media Tips Brands Marketing 276

Buffer Social

DECEMBER 17, 2024

2024 is almost in the books, making it the perfect time to recap the biggest events and pop culture moments that blew up on social media this year.    From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter). 

Social Media 112

Social Media Film Sports Reddit 112

Social Media Strategies Summit

JUNE 11, 2025

Success means getting found by the right people and positioning your company as a helpful resource. A great example of this blog strategy is RE Cost Seg , a company offering cost segregation services for real estate owners. A solid example here is Sewing Parts Online , a company in the sewing machines and supplies niche.

Real Estate 165

Real Estate Content UGC Comparison 165

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

ROI 246

ROI Social Media UGC Discount 246

Oktopost

AUGUST 21, 2024

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. Still, photos, videos, live streams, blog posts, and even comments on social media and discussion forums can also be included in the definition. Some of the more common forms of UCG are reviews and testimonials.

UGC 106

UGC B2B How To Authentication 106

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 87

Retail Social Media How To UGC 87

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 274

Social Media Trendrr SM2 Alterian 274

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media? What is paid social media?

Organization 71

Organization Resources Social Media B2B 71

Webbiquity SMM

JUNE 26, 2019

Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Guest post by Brad Richardson.

Social Media 200

Social Media Marketing B2B Loyalty 200

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.

Statistics 78

Statistics Social Media Reddit Authentication 78

Sprout Social

JUNE 25, 2025

Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power. According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Already, 5.24

Social Media 86

Social Media Survey Compete Influencer 86

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media 88

Social Media Patterns How To Analysis 88

Buffer Social

MARCH 23, 2025

This is precisely what social media feels like without engagement — like you’re shouting into a void. After all, engagement makes social media “social” in the first place. Which is why a social media engagement strategy can be incredibly helpful for achieving your social media goals.

Social Media 74

Social Media Engagement UGC Metrics 74

Sprout Social

JUNE 11, 2025

We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. This time, we’re rounding up some of the boldest brands on social. Overall, company sales are up 50% from three years ago.

ROI 108

ROI Report Brands Campaign 108

Oktopost

JANUARY 6, 2025

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers.

B2B 71

B2B Authentication Social Media Management Hubspot 71

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. We’ll walk you through it.

HootSuite 113

HootSuite Guidelines How To Sentiment 113

Hootsuite

OCTOBER 18, 2024

Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. With social listening.

Reddit 97

Reddit Tips HootSuite Marketing 97

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 136

Authentication Tips Marketing UGC 136

Ignite Social Media

MAY 21, 2025

If youre not engaging with your audience, answering their questions, and showing up in the comments, youre leaving brand trust, loyalty, and revenue on the table. Its the foundation of a healthy social presence and a major driver of long-term growth and yet it remains one of the most overlooked pieces of the social media puzzle.

Communities 78

Communities Loyalty FeedBurner MySpace 78

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.

Communities 99

Communities Brands Reddit Travel 99

Oktopost

AUGUST 1, 2024

Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible. Use social media tools like Oktopost to gather enriched social data and understand what your customers want from you.

B2B 118

B2B Team Social Media Management Data 118

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 332

Influencer Brands Policies Privacy 332

Buffer Social

DECEMBER 18, 2024

That’s why, when asking experts for their 2024 social media predictions at the start of this year, we intentionally focused on “themes” rather than hard “predictions.” Let’s look at the themes that shaped social media in 2024. AI also played a heavy role in this prediction.

Trends 58

Trends Social Media Authentication YouTube 58

Mindjumpers

MAY 23, 2011

A lot of companies like Starbucks and GE have involved their customers in the brand, but this practice is yet to emerge as a fully grown trend. A few on top of my mind are – company can let them run a blog on their site or let them engage in replying to the bloggers on company’s behalf. Spreads word of mouth.

Brands 246

Brands How To Exercises Loyalty 246

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Mindjumpers

MARCH 7, 2013

“Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand? Strive to focus these objectives towards the core objectives for the company – e.g. sell more products, increase loyalty etc.

How To 249

How To System Skills Loyalty 249

Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Alphabet, Google’s parent company, has more than 150,000 employees. We spend more than seven hours daily using the internet , including almost 2.5

Campaign 306

Campaign Brands Influencer Collaboration 306

Mindjumpers

MARCH 27, 2013

In this post, I present 3 key points to include when creating content for social media to ensure that your content will make sense for your community and your brand strategy. That’s the only way the brand remains authentic and provides its audience with clear intangibles to identify with. Without any connection to your brand.

Content 264

Content Patterns Communities Upcoming 264

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Social listening plays a vital role in this area. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty.

Social Media 136

Social Media Sentiment Loyalty Microsoft 136

Sprout Social

APRIL 8, 2025

As one of the fastest-growing social media networks, according to Statista, Pinterest has evolved significantly. In this article, we cover everything you need to know about Pinterest videos and why they deserve a spot in your social media strategy. What is a video Pin? A whopping 96% of Pinterest searches are unbranded.

Video 102

Video Template Templates Mobile 102

Convince & Convert

NOVEMBER 20, 2013

It was a manifesto that urged enterprises to tap into the power of social media so that employees could more easily collaborate and share information across departments. That single manifesto brilliantly encapsulated just how social media could transform business. and kick-started the second generation of social media.

Social Media 150

Social Media Sentiment Nielsen Reputation 150

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. What is brand loyalty and why is it important? Provide stellar customer service.

Loyalty 94

Loyalty Brands How To Discount 94

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI.

Facebook 99

Facebook HootSuite Marketing Groups 99