Pixlee

NOVEMBER 25, 2019

However, as the social media world continues to become more and more saturated with paid endorsements and advertisements, influencer marketing is at risk of losing its impressive success rates due to the rising skepticism consumers have towards the authenticity of brand partnerships. The dos and don’ts of hosting influencer events .

Hosting 53

Hosting Eventful Influencer Authentication 53

Pam Moore

JUNE 23, 2019

This strategy helped me survive 13 major layoffs at one company alone. While others on my corporate teams wanted to “hoard” the information for fear of losing their jobs or strategic positions within the company, I believed the opposite and that “a team is only as strong as it's weakest link.”

Hosting 90

Hosting Eventful Tips Training 90

Social Media Strategies Summit

JULY 14, 2022

Please briefly describe the structure of your team. How many people are on your team, and where does it sit within your agency? I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. Leveraging your community of students or employees can be very powerful!

Education 204

Education Case Study Overview Upcoming 204

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. BTS content can support all three consumer desires while building brand authenticity. Their Nob Hill store parodies 90s sitcom theme song intros while the Grand Rapids team pays tribute to the Real Housewives franchise.

Campaign 90

Campaign Content Upcoming Authentication 90

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Please Support Our Sponsors. .”

Authentication 137

Authentication Nielsen How To Case Study 137

Oktopost

APRIL 25, 2022

When you first join a company, you always want to make a profound impact. By leading his team with a data-oriented approach with a constant line of communication and real time reporting with his executives, he was able to get buy-in from leadership and 10X their social strategy. Episode Summary. Meet Dylan.

Data 118

Data Strategy How To Social Media Management 118

Oktopost

MAY 11, 2022

Christopher attributes the move in the right direction to all the work the team had done in rebranding around defining the true identification of the brand. Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Stay in the Loop.

Brands 144

Brands Content B2B Apple 144

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. He’s also an ambassador and evangelist for B2B more generally, and a regular speaker at conferences and at in-house marketing team meetings. Catch all episodes here.

B2B 116

B2B Communities Apple Hosting 116

Oktopost

JUNE 2, 2022

She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Meet Shoshana Kordova. Meet Shoshana Kordova.

Products 125

Products Twitter Marketing Real Estate 125

Oktopost

FEBRUARY 2, 2022

She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Jen is CEO and a Forbes Council Member. Stay in the Loop.

Data 150

Data B2B Apple Marketing 150

Oktopost

NOVEMBER 10, 2021

Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Eric works with other members of the executive team to lead the company’s vision and product strategy. Episode Summary. Stay in the Loop.

B2B 118

B2B Apple Avatar Hosting 118

Social Media Strategies Summit

NOVEMBER 30, 2022

But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers.

Campaign 304

Campaign Brands Influencer Collaboration 304

Oktopost

MAY 7, 2020

In our sixth episode of “ The Globalization of Social Media ,” Colin Day , Managing Director EMEA of Oktopost hosts Chris Redmond , Founder of Redholt , an executive search agency and self-proclaimed digital nomad. Where B2B companies were once lacking in awareness and information, the exact opposite holds true in today’s age of information.

Social Media Management 130

Social Media Management Social Media B2B Authentication 130

Oktopost

AUGUST 26, 2021

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Eventful 118

Eventful B2B Apple Hotels 118

Oktopost

SEPTEMBER 22, 2021

And if you’d like to join our marketing team, Oktopost is hiring! He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he oversees the technology that supports thousands of marketers worldwide. Meet Darrell Alfonso.

B2B 123

B2B Marketing Apple Conference 123

Sprout Social

SEPTEMBER 8, 2021

Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. If someone you follow is hosting Space or a Speaker in one, it’ll show up as a purple bubble at the top of your timeline for the duration of the conversation. As a Host or Speaker, you can also: Manage your speakers.

Conversation 134

Conversation Twitter Hosting Upcoming 134

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

JUNE 17, 2021

Her experience includes marketing leadership roles at start-ups and high growth companies such as Instart (later acquired by Akamai), Sauce Labs and Centrify (later acquired by Thycotic) and CA Technologies. Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. Episode Summary.

B2B 118

B2B Marketing Apple Authentication 118

Sprout Social

JULY 5, 2022

Meet the team. Meet the team. Showcase your company’s culture, values and, of course, team members. By inviting your team to step in front of the camera, you will win over your audience with authenticity. Give your followers a glimpse into the daily lives of your team (or creators you collaborate with).

YouTube 130

YouTube Video Authentication Education 130

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. All the while remaining authentic, empathetic, and human with our content. .

Construction 118

Construction Marketing Authentication B2B 118

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads.

Tips 133

Tips Authentication LinkedIn Groups 133

Oktopost

MAY 4, 2022

As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees. Hot Topics of this Episode: How to ensure your employer brand message across social media is authentic and reflective of your true company culture.

Social Media 69

Social Media B2B Apple Authentication 69

Oktopost

SEPTEMBER 30, 2021

Katie is Senior Director of Marketing at Replicant , a cutting-edge artificial intelligence company that is changing the way humans and machines communicate, starting with customer service. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B 116

B2B Apple Comparison Authentication 116

Oktopost

JULY 6, 2022

That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. But what’s the best way to tell their story?

Organization 125

Organization B2B Apple Meeting 125

Oktopost

DECEMBER 1, 2021

Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions. Jason built the team that drove record-breaking campaign and pipeline numbers across the organization. Catch all episodes here. Meet Jason Miller. Episode Summary.

Microsoft 109

Microsoft B2B Apple Conference 109

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

AUGUST 3, 2022

Whether you are a small business or a large multi-national company operating globally, risk management and compliance need a rethink when it comes to social media. Hot Topics of this Episode Include: How marketing, legal and compliance teams can come together to create a safe and practical social media policy.

Social Media 84

Social Media B2B Apple Policies 84

Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Want to diversify your company ad budget and try a new channel? or host exclusive events for followers to tune in to.

Marketing 102

Marketing Authentication Template Templates 102

Oktopost

JULY 28, 2022

Meet the Host. She joined the company in 2014 when the team was 5 people strong and has since been helping transform the way B2B organizations manage and measure social media. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B 62

B2B Apple Sample Samples 62

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. We recently hosted a webinar on TikTok. Authenticity matters here, so let your hair down! What is TikTok? Its origins here in the West can be traced back to 2014’s Musical.ly In short: teens.

Marketing 217

Marketing Authentication Trends Feed 217

Oktopost

MARCH 16, 2022

In this episode, featured guest, Nicole Wonjo Smith VP Marketing of Tackle.io , and host, Jennifer Gutman of Oktopost, talk through the challenges of B2B marketing in a modern customer journey that isn’t always measurable. She then shifted in-house to focus on building marketing teams from the ground up. So how can we reach them?

B2B 62

B2B Brands Apple Hosting 62

Oktopost

OCTOBER 7, 2021

She has led full-stack marketing efforts for high-growth companies transitioning from start-up to exit. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Julie Preiss. Episode Summary.

B2B 62

B2B Apple Journal Startup 62

Oktopost

OCTOBER 27, 2021

With over 20 years of sales leadership experience, Jason ‘s career is highlighted by building, developing, and enhancing successful sales teams. Jason Stone has played a key role in the growth of many startups and established, founder-run companies looking to achieve unprecedented success. Catch all episodes here.

B2B 62

B2B Apple Startup Hosting 62

Sprout Social

JANUARY 19, 2023

This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. But there are some blockers preventing an inclusive experience that even major tech companies are still trying to resolve. If you can’t afford it, you can’t participate.

Brands 117

Brands Avatar How To Privacy 117

Oktopost

JUNE 29, 2022

Hot Topics of this Episode Include: The daily ratio Keith relies on to neither micromanage nor undermanage his team. I’ve never met a company that was really good at being something for everyone. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B 75

B2B Apple Marketing Authentication 75

Social Media Strategies Summit

OCTOBER 14, 2021

According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA.

Authentication 222

Authentication Brands Team Issues 222

Oktopost

NOVEMBER 18, 2021

Over the course of his nearly 20 years of experience in marketing, Shawn believes an integrated approach to marketing plays a critical role within the revenue team. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

B2B 62

B2B Apple Marketing Startup 62