Pam Moore

JUNE 23, 2019

This strategy helped me survive 13 major layoffs at one company alone. While others on my corporate teams wanted to “hoard” the information for fear of losing their jobs or strategic positions within the company, I believed the opposite and that “a team is only as strong as it's weakest link.”

Hosting 90

Hosting Eventful Tips Training 90

The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. When gratitude is authentic, it fosters affection and loyalty. No one likes a clingy event host. Appointments/conversions booked (cha-ching!) Don’t let it go!”

Eventful 91

Eventful Survey Loyalty Authentication 91

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Listen Now . Holy Social!

Authentication 137

Authentication Nielsen How To Case Study 137

Oktopost

JANUARY 20, 2022

Richard Leyland, CMO of Cambridge Design Partnership, a technology and product design partner and trusted by the world’s largest companies to develop their most important innovations, sits down with Oktopost’s host Jennifer Gutman to reveal why trusting your team lets you focus on what really matters as a marketing leader.

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Team B2B Apple Marketing 125

Buffer Social

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. I spoke to experts at companies who have gone one of these routes. I was also asked to speak at all-hands and became more known at the company.”

LinkedIn 93

LinkedIn Brands Authentication Project 93

Oktopost

MARCH 10, 2022

Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Team 144

Team B2B Apple Marketing 144

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Well, one of the best ways to use live videos is to host a Q&A session with your audience. You can also use live videos to host an interview or a talk with an industry influencer.

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Trends Social Media Authentication Instagram 193

Sprout Social

NOVEMBER 1, 2023

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

Campaign 91

Campaign Content Upcoming Authentication 91

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

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B2B Communities Apple Hosting 116

Oktopost

MAY 4, 2020

After all, companies are marketing to people. In our fifth episode of Oktopost’s original discussion series, “The Globalization of Social Media”, Colin Day , Oktopost ’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas , former CEO of Marketo , an Adobe company and current CEO of iCIMS. Make it Authentic.

B2B 113

B2B Brands Authentication Communities 113

Oktopost

MAY 11, 2022

Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Hosts and listeners will love his tips and insights on how to keep fit mentally and physically in today’s business world. Stay in the Loop.

Brands 144

Brands Content B2B Apple 144

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Social Media Strategies Summit

NOVEMBER 30, 2022

But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers.

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Campaign Brands Influencer Collaboration 304

Oktopost

OCTOBER 29, 2020

She’s guided video strategies and campaigns for companies such as Google Cloud, Cynet, Ourcrowd and Mixtiles. Now, her company helps startups and B2B companies harness the power of video to dominate their market. Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video.

Video 104

Video Social Media Engagement B2B 104

Oktopost

APRIL 25, 2022

When you first join a company, you always want to make a profound impact. Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic. Hot Topics in this episode: How to make management consulting engaging and authentic on social. Episode Summary.

Data 118

Data Strategy How To Social Media Management 118

Oktopost

FEBRUARY 2, 2022

She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Stay in the Loop.

Data 150

Data B2B Apple Marketing 150

Twist Image

AUGUST 1, 2018

Here's how Michael described our hour-plus conversation: . "If Today, most brands and businesses are also trying to be a media company. However, if we're not careful, we can fall into the abyss of marketing noise; following templates and sticking to the norms will mask your authentic voice and have you hidden in the crowd.

Authentication 45

Authentication Content Training Film 45

Oktopost

SEPTEMBER 30, 2021

Katie is Senior Director of Marketing at Replicant , a cutting-edge artificial intelligence company that is changing the way humans and machines communicate, starting with customer service. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B 116

B2B Apple Comparison Authentication 116

Hootsuite

SEPTEMBER 27, 2021

What’s more interesting: a bidet company explaining that last season’s model is 25% off, or a bidet company sharing the environmental impact toilet paper has on the planet ? Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Embrace authenticity.

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Products Social Media Brands Meme 145

Oktopost

NOVEMBER 10, 2021

Under Eric’s leadership, the company worked on advertising campaigns with brands including Nike, Toyota, and Apple and motion pictures including Iron Man, Hunger Games, and Avatar. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B 118

B2B Apple Avatar Hosting 118

Ignite Social Media

NOVEMBER 12, 2020

Simply put, social listening is a way to track conversations about your business or industry that are happening in the digital space. Additionally, brands would also leverage social listening to track the volume of brand mentions over time, watching and digging into spikes in conversation. The Origin of Social Listening.

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Sentiment Campaign Hashtag Team 218

Hootsuite

MAY 31, 2023

They can even threaten the safety of your company and customers. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. While these risks sound daunting, don’t let them scare your company from being active on social media.

Social Media 75

Social Media Policies Guidelines Reputation 75

Oktopost

MAY 7, 2020

In our sixth episode of “ The Globalization of Social Media ,” Colin Day , Managing Director EMEA of Oktopost hosts Chris Redmond , Founder of Redholt , an executive search agency and self-proclaimed digital nomad. Where B2B companies were once lacking in awareness and information, the exact opposite holds true in today’s age of information.

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Social Media Management Social Media B2B Authentication 130

Oktopost

AUGUST 26, 2021

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

Eventful 118

Eventful B2B Apple Hotels 118

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. To create an engaging employee advocacy strategy, it’s imperative that your employees post authentic content that offer genuine insights and perspectives. ,

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

JUNE 17, 2021

Her experience includes marketing leadership roles at start-ups and high growth companies such as Instart (later acquired by Akamai), Sauce Labs and Centrify (later acquired by Thycotic) and CA Technologies. Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. Catch all episodes here.

B2B 118

B2B Marketing Apple Authentication 118

Oktopost

JUNE 2, 2022

For starters, Shoshana suggests that since most product marketing teams lead market research, it makes sense for product marketers to own the company Twitter handles. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

Products 125

Products Twitter Marketing Real Estate 125

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Woodson, an American historian, grew frustrated with the underrepresentation of Black people in conversations that shaped American history.

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Brands Authentication Communities Campaign 129

Oktopost

JULY 6, 2022

That experience is an opportunity to showcase the individual moments that make up the relationship employees have with their company. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. But what’s the best way to tell their story?

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Organization B2B Apple Meeting 125

Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Want to diversify your company ad budget and try a new channel? or host exclusive events for followers to tune in to.

Marketing 102

Marketing Authentication Template Templates 102

Oktopost

DECEMBER 1, 2021

Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

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Microsoft B2B Apple Conference 109

Sprout Social

DECEMBER 29, 2022

They’re also seeking authentic interactions on their favorite social platforms. When a brand takes a stance that consumers align with, 36% of customers said they’ll purchase more from that company. There’s also power in brands prioritizing online conversations that are visible to the masses. Why is brand reputation important?

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Oktopost

SEPTEMBER 28, 2020

For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Define the metrics that matter most to your company and adapt your marketing and measurement to that.

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LinkedIn B2B How To Metrics 107

Oktopost

SEPTEMBER 22, 2021

He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he oversees the technology that supports thousands of marketers worldwide. Catch all episodes here. Meet Darrell Alfonso. Catch all episodes here.

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B2B Marketing Apple Conference 123

Oktopost

MAY 4, 2022

As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees. Hot Topics of this Episode: How to ensure your employer brand message across social media is authentic and reflective of your true company culture.

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Social Media B2B Apple Authentication 69