Authentication Communities Focus Group Social Media 
Ignite Social Media
MARCH 19, 2018
Having a strong social media presence is mandatory for brands these days. Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. So, as a Community Manager , comments can feel like a personal attack. Don’t Take Them Personally.
Sprout Social
JUNE 23, 2021
The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. But what if I told you there was a way to both validate and refute innovative ideas without diluting what makes them unique and authentic?
Sprout Social
FEBRUARY 13, 2019
Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution.
Sprout Social
MARCH 1, 2023
Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Enter creator Christina Najarr, better known as Tinx on social media.
Pixlee
MAY 8, 2020
Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. This is why creating a digital community around your brand is now an essential approach in maintaining and growing your online presence, generating more leads, and growing your revenue.
Pixlee
SEPTEMBER 8, 2020
Diverse content has to actively avoid tokenism to be authentic. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Focus on building relationships with influencers and don’t just reach out to them to check a box or give the impression of inclusivity.
Sprout Social
SEPTEMBER 30, 2020
It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.
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