Sprout Social

JANUARY 16, 2020

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. Viral campaigns are sort of like “lighting in a bottle” for brands. For example.

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Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. In fact, they’ve often been at the forefront of many first-of-its-kind marketing campaigns that include attack ads, trolling, and meme wars. They showcase their authenticity.

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Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. If you have an authentic connection with your customers, they’ll enjoy seeing their photos featured on your page.

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Keyhole.co

JULY 5, 2023

Given the informal nature of Instagram, feel free to add an element of humor and fun with memes and reels that people would be inclined to share (more on these in the next sections). By sharing this authentic side, you foster transparency, allowing viewers to better connect and relate with your brand.

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Keyhole.co

DECEMBER 26, 2023

Instead of choosing mass-media campaigns, Red Bull used cartoon characters for their ads. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. Want Red Bull’s marketing wings for your company as well?

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Social Media Strategies Summit

OCTOBER 21, 2021

More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues. Simply put, it looks a lot like most people’s Instagrams –– full of photos of food, memes, quotes, and pictures of herself, her friends, and family. Strive Masiyiwa. Profiles: Facebook.

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Ignite Social Media

AUGUST 2, 2022

We get it, not everyone is a content superstar, but this brings authenticity to the brand. Brands should know that there’s a new era sprouting for influencers and that majority of them are actually more effective than the traditional marketing campaigns. Doing so can encourage more user-generated content your way.

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Sprout Social

NOVEMBER 29, 2022

Dove’s inspiring Real Beauty campaigns? From edgy social personas to posting fresh memes, storytelling takes many different forms. OREO: Inclusive and celebratory campaigns. They’re super authentic and give a review from the perspective of their use cases.” Wendy’s buzz-worthy sarcasm? Sprout’s TikTok?

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Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts. Use that to your advantage.”

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Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Tweets and memes are taking over Instagram. In fact, there are several accounts dedicated specifically to memes and other brand accounts that bring them into their marketing strategy.

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Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Why is it so important for brands to consider social as part of the planning process vs. after the content or campaign has been created?

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agora pulse

JANUARY 14, 2020

TikTok is for sharing fun, meme-related videos. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising. How Can Brands Use TikTok? Answer Tea.

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Sprout Social

DECEMBER 9, 2020

This will help you understand what audiences are discussing authentically, and not just what they have to say when they @mention you or use a campaign hashtag. Maybe we ARE the imposter, because we’re killing the meme. The meme started trending around late September and early October of 2020.

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Ignite Social Media

AUGUST 2, 2022

We get it, not everyone is a content superstar, but this brings authenticity to the brand. Brands should know that there’s a new era sprouting for influencers and that majority of them are actually more effective than the traditional marketing campaigns. Doing so can encourage more user-generated content your way.

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Sprout Social

FEBRUARY 2, 2023

Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. Keep your videos as authentic as possible. Not just trending sounds and memes, but the topics people are talking about. Use data to enhance your strategy and craft effective paid and organic campaigns.

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Hootsuite

MAY 18, 2023

Bonus: Learn the basics of building an influencer marketing campaign in our complete guide. 79% of TikTok users say they like it when brands come up with challenges, trends, and memes they can join in with. Be authentic Short-form video content is all about authenticity. chipotle Get it early on @roblox.

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Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes.

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Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes.

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Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. With Sprout, customize listening topics based on specific social campaigns and get targeted insights.

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Sprout Social

NOVEMBER 11, 2019

Perhaps that’s why humor and meme-centric social presences are so popular among the younger crowd. For example, brands trying to post a months-old meme might be seen as out of touch. Make your advertising more authentic via influencers. Emphasis on authenticity? Put your brand’s sense of humor front-and-center.

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Sprout Social

AUGUST 4, 2022

Illustrate how your company allows people to bring their authentic selves to work. What matters most is authenticity. Think outside the box by staying up to date on social trends and having fun with your campaign. Encourage them to not only share links, but their positive experiences and images of them at work.

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Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers. Send a clear message.

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Keyhole.co

MARCH 26, 2024

While LEGO’s content strategy is not overly meme-based or purely humor-based, the brand still attracts audiences who appreciate thematic content and smart references. This video is a great ad for LEGO, but the semi-scripting quality and the authentic note of encouraging young girls land well with audiences.

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Social Media Strategies Summit

OCTOBER 30, 2019

As Aflac launched their My Special Aflac Duck campaign (a part of Aflac’s ongoing Aflac Childhood Cancer Campaign), engagement rates became their prime indicator of success. To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency. Aflac exceeded 2019’s goal of $1.5

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agora pulse

DECEMBER 13, 2018

In its Equality campaign it focuses on social change and inspires people to act. Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). Takeaway: Think about voice search when planning campaigns. Watch the video.

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Clorox, for instance, doesn’t have an official brand TikTok, but for their recent spring cleaning #YasClean campaign, TikTok has been the star channel. billion views.

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Hootsuite

NOVEMBER 7, 2023

Find opportunities for authentic engagement. Spot competitor campaigns as they launch. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. Has the competition launched a marketing campaign you need to counter?

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Hootsuite

SEPTEMBER 23, 2022

You speak the language of memes and microtrends that your boss and coworkers might not understand. It can make or break a campaign or your entire social media marketing strategy. Our audience on TikTok is more casual, so we give them videos that speak to the fun and authentic side of our brand.”.

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Hootsuite

JANUARY 22, 2020

Or, maybe they’ll inspire content for your next marketing campaign. Tip : If you don’t have time or budget for high-production content, consider user-generated content , memes , or quick and beautiful images. People appreciate authenticity and want to feel like a real person is engaging with them. Purchase Intent.

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Pixlee

JULY 3, 2019

Morphe fans are interested in authentic looks, so to power their content, Morphe’s team turned to technology and user-generated content from their #Morphebabes community. Through UGC, Airbnb has been able to give authentic insights into Instagram-worthy accommodations. In 2017, Nike ran the campaign #FinditwithNike.

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Sprout Social

MAY 3, 2022

Whether you’re running social media campaigns for a dispensary or leveraging social for education and advocacy, the best thing you can do is learn from how other brands are taking their content to the next level. Can we RT this and show up as much as we RT memes laughing at stereotypes of our people? The name is GorillaRXWellness.

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Sprout Social

AUGUST 11, 2020

NHL has done something similar with their #HockeyisforEveryone campaign to show solidarity with the LGBQ+ community. Embracing memes and humorous content. Meanwhile, major team accounts aren’t afraid to jump on the meme bandwagon. Authenticity is key to creating connections with fans. pic.twitter.com/j4GPB7SSpq.

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Sprout Social

MAY 26, 2020

It’s essential that media literate marketers take the time to understand the full context of what they’re sharing or referencing in brand feeds, whether that’s reviewing the credibility of the source on a news story or understanding the full backstory of a viral meme. That can help avoid a brand reputation nightmare, and even build trust.

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Pam Moore

OCTOBER 25, 2020

Your brand is not just your colors, tag line, digital business card, fancy graphics, logo or a sweet looking set of memes and animated video. How to quickly grow your network and authentically leverage your best connections to grow your brand awareness and trust. Your brand is who YOU are. It's what you stand for.

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Influencer Brands Strategy Training 78

Sprout Social

NOVEMBER 28, 2022

In a digital world that craves authenticity, bringing your audience behind the scenes can make waves. Show early brand content, like throwbacks to your original products or old campaigns and post styles. Share a trending meme. Where would social media be without memes ? Behind the scenes. Share your outfit of the day.

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Pam Moore

SEPTEMBER 26, 2020

It's not as simple as posting a meme on Facebook accompanied by an opinionated rant and hoping you can sway your friends to vote for the candidate of your choice. From global pandemics, social justice, elections, peaceful protests, riots, rallies, supreme court nominations, to trade deals, there is much to talk about.

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Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. In other words, treat social as a place to be authentic , staying true to your mission, your expertise or even your locale. But we’re the only one in Orkney and we’re the only Orkney.”.

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