Buffer Social

JANUARY 10, 2022

And, if you’re not sure what that is, try my very non-scientific technique: Review the questions that come in via your contact page, email, and LinkedIn InMails weekly. You can still build thought leadership, as a curator. You see, people align with—and buy from—those that they know, like, and trust. (In

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Keyhole.co

JANUARY 18, 2024

In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Their joint marketing effort quickly resulted in a mass movement where people, predominantly women, swooped in to buy the Quenchers.

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Buffer Social

DECEMBER 12, 2022

I let myself be imperfect so I can show up authentically When launching something new in business, it can be tempting to spend time getting it just right behind the scenes before putting it out in the world. Especially during difficult times, people want to buy from businesses that they can feel connected and safe with.

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Pixlee

OCTOBER 4, 2021

Micro-influencers often have higher engagement rates because they have a carefully-curated audience of individuals with niche interests. However, people want to know what brands these influencers are willing to work with, and this doesn’t have to compromise authenticity. Not Being Transparent .

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Sprout Social

AUGUST 10, 2022

Avoid fake followers with authenticity filters. Influencer marketplaces are ideal for brands looking to buy influencers or packaged services. Use these influencer marketplaces to buy creator services: 9. Instead of buying pre-packaged services, you can create projects and have influencers apply. Key features.

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Pixlee

JULY 10, 2017

It can be in the form of photos, videos, text posts, product reviews, and more. Consumers are actively looking for content that is unique, relevant, and trustworthy– 81% of shoppers conduct online research before buying. Nowadays SEO cannot be effective without a well-executed content curation strategy on social media.

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Pixlee

APRIL 9, 2021

According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance. As if that’s not enough to convince you to market with this type of authentic content, it also allows your existing buyers to see how others are using your product.

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UGC Loyalty How To Sports 52

Pixlee

JANUARY 18, 2022

Having existing customers endorse your business builds your credibility and promotes social proof, making customers more likely to buy from you. Pixlee allows brands to source, permission, curate, and publish UGC from social media and direct uploads to your site. That’s the power of brand advocates. Ask for Feedback.

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Later

MARCH 13, 2019

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first.

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Instagram How To Curation Fashion 75

Social Media Strategies Summit

SEPTEMBER 28, 2023

The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy. Image source Modern content marketing includes a mix of brand-created content and curated content.

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Pixlee

APRIL 18, 2022

Influencers — from nanoinfluencers and ambassadors to celebrities — are powerful for customer acquisition; they each have their own engaged, curated audiences that trust that individual’s testimonials. Unboxing videos and influencer-led reviews are just a few of the ways you can turn audience members into email subscribers.

Influencer 52

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Sprout Social

SEPTEMBER 30, 2021

Social commerce is on the rise too, with 63% buying from social in the last year. In turn, they regularly use customer photos as a means of highlighting their latest promotions with a much-needed sense of authenticity. Instagram is booming for brands right now. Having an active Instagram business account. Influencer marketing.

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Instagram Bazaarvoice Retail Feed 106

Later

JANUARY 1, 2020

2020 will see a big shift in visual content on Instagram, with posts moving away from carefully curated imagery towards more relatable and less-produced content (including video). Like most Instagram marketing trends, the teens are behind this one, favoring minimal edits to photos that produce a more organic, authentic look.

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Trends Instagram Marketing Influencer 87

Sprout Social

MAY 7, 2019

Social media marketers know that authentic engagement is more important than ever as network algorithm changes reward relationship building over clickbait strategies. Authentic connection drives actual revenue for brands. Consumer behavior on social media. The social media team’s role is about more than just increasing likes.

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Buffer Social

DECEMBER 17, 2018

Brian : One study shows that 70% of millennials base their decision to buy a product based on recommendations made by their peers on social media. Another study shows that 60% of consumers have been influenced by a social media post or a blog review while shopping at a store. And to do that, she recommends content curation.

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Sprout Social

MAY 2, 2018

When we invest in a dentist we’re not just buying a one-off product. The aim should be to appear as professional and authentic as possible. Using employee advocacy tools like Bambu helps your employees curate and post content on their own personal social channels. Generate Reviews & Referrals.

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Socialmedia.biz

SEPTEMBER 12, 2016

There’s an authenticity to user-generated content (UGC) of this type that professional production photos can’t match. Visual marketers who find the most success on this social channel know how to create photos and videos that are highly engaging, particularly when they are carefully curated or produced. Select the Right CTA.

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Instagram Tips UGC Case Study 60

Pixlee

OCTOBER 18, 2017

times more “buying conversations” than the average consumer every week, and their recommendations are more direct and specific to the interests of those already following them. Perhaps you’re a new company wanting to build brand awareness, or have a product in need of reviews and testimonials to bolster credibility. They have 22.2

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Later

SEPTEMBER 15, 2020

By not partnering with more diverse content creators, brands are missing out on the buying power of millennials and Gen Zers, and they won’t reach a wider audience who could potentially support and advocate for their products. Want to create a more inclusive marketing strategy? View this post on Instagram. View this post on Instagram.

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Influencer Travel Marketing Instagram 65

Social Media Strategies Summit

NOVEMBER 18, 2020

They aren’t particularly interested in click-and-buy posts that lead them to a purchase point. These can be platforms for publishing, analysis, automation, curation, chatbots, etc. You can hire influencers to promote your brand through sponsored content, reviews, contests, shout-outs, and account takeovers. Image via Edelman.

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Pixlee

APRIL 6, 2017

Younger generations have become especially susceptible to this, especially as the begin to take up a major portion of buying power within the United States alone. Think of formats like listicles , vlogs, guides and reviews. Lifestyle brands can also fall within a category of inspiration. This is often built around shorter term goals.

Marketing 40

Marketing Diagrams Apparel Airlines 40

Buffer Social

OCTOBER 3, 2023

These often translate into clients more quickly because they are ready to buy. So, when I curate my content, I keep these women in mind. Embrace authenticity — and get a bit personal Now, I completely get the attraction of presenting a perfectly curated facade on Instagram. We’ve all heard the stories.

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Instagram Authentication Curation Analytics 112

Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. The verified badge lets your audience know you’re authentic. Step 2 : Confirm your authenticity. What is Facebook verification? How to get verified on Facebook.

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Hootsuite

NOVEMBER 17, 2020

With Live Shopping on Instagram you can: Educate your audience : Share recommendations and reviews, do product demos, and answer questions to help shoppers build confidence that this is the right product for them. Think of it as an update to the old-school TV shopping networks — only more authentic and interactive.

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Instagram HootSuite Authentication Collaboration 126

ProBlogger

DECEMBER 30, 2011

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Kristi Hines. Derek Halpern.

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Hootsuite

JUNE 7, 2022

The more users that remember your brand, the more likely they are to choose you when it’s time to buy. The key to a successful campaign is to make sure your audience is ready to buy. Instagram Shopfront – Let people buy your goods directly from the Instagram app with the platform’s ecommerce features.

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Sprout Social

JUNE 30, 2021

These people typically buy specific products from one brand and never venture to their competitors. They’ll look for ways to promote your brand online, becoming an unofficial member of your sales force by way of review sites, social media posts, blog comments and word of mouth. Be authentic. Curate and post follower content.

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Hootsuite

NOVEMBER 3, 2020

Or, you could spot a well priced umbrella as you’re scrolling through your Facebook feed, click “Buy.” See it, click it, buy it. Your catalog of goods is out there in the world for consumers to review and discuss together. Instagram Shops allows users to buy products featured in your photos and videos from anywhere in the app.

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Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. Well, authenticity is a key factor. And, somewhere along the way, social media came to represent an incredibly lucrative opportunity for businesses that could capture attention. Besides paid ads, our feeds unravel at our discretion.

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Pixlee

JANUARY 10, 2022

The answer lies in influencer marketing; featuring trusted individuals with a curated, loyal following in video campaigns sets your brand up to be memorable and trusted. 76% of marketers consider influencer engagement effective in garnering customer loyalty, as their followers trust them for genuine product recommendations and brand reviews.

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agora pulse

JUNE 30, 2020

Or that thousands of people left positive reviews or made a purchase. Example of this psychological social media ‘trick’ Brands on Instagram frequently employ social proof via paid comments and reviews. Social proof is also our favorite influencers or celebrities telling us that a product is great and we should buy it.

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Social Media Engagement Tips Pharmaceuticals 207

Hootsuite

NOVEMBER 24, 2020

We’re talking about tools that handle admin tasks like posting, monitoring and reporting, so that you can keep your social presence on-brand, up-to-date, and authentic, while spending less time on the day-to-day. Same if you’re part of a bigger, more complex department and need to court buy-in from your team. Hootsuite Insights.

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Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. Online reviews. but otherwise I always check reviews before buying.

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Hootsuite

SEPTEMBER 7, 2022

With a LinkedIn Showcase page, you can segment your audience to deliver more curated content and build authentic engagement. Wirecutter is a digital product review publication. A Showcase Page on LinkedIn can help. Read on to learn how to showcase, and how to show off. Wirecutter has its own voice, but still gets that NYT cred.

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LinkedIn HootSuite Microsoft News 99

Later

AUGUST 28, 2019

How to Curate Existing Pins That Support Your Brand Values. According to Pinterest, the platform reaches 83% of all women 25-54 in the US — which also happens to be the demographic responsible for 80% of household buying decisions. How to Curate Boards That Support Your Pinterest Marketing Strategy & Brand Values.

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Marketing Curation Analytics Collaboration 65

Hootsuite

JULY 8, 2019

Share fresh, authentic content. For instance, curator Kimberly Rose Drew travelled to Milan for a takeover with Prada: View this post on Instagram. so their authentic self should be a natural fit. Review their posts and Stories. Influencers are great at what they do because they know how to connect with an audience.

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