Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

Strategy 91

Strategy Marketing Banking Influencer 91

Later

MAY 28, 2021

Mattie James is a fun-loving businesswoman and mom who teaches influencers how to grow their following, pitch to brands, and become their own boss. When you visit Mattie’s profile, she immediately brings you in with her honest authentic captions and engaging stories. #2: Come for the social media tips, stay for the relatable memes. #4:

Instagram 103

Instagram Social Media Social Media Management Fashion 103

Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

YouTube 94

YouTube Video UGC Authentication 94

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Keyhole.co

MAY 30, 2023

As per the latest social media statistics , remixing a TikTok trend leads to a 14% increase in watch time. Moreover, brands are remembered 40% more on TikTok than on other platforms. Apart from enjoying the hook steps, you can actually connect with your target audience by giving TikTok trends a relatable brand twist.

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Trends Examples How To Hashtag 52

Rebekah Radice

JUNE 26, 2016

So how can you create a strong visual brand on social media ? 6 Ingredients to a Strong Visual Brand on Social Media. Think about that as it relates to your brand, your website, your entire online presence. Your brand is what people say about you when you’re not in the room.” Unique, Memorable, Undeniably YOU.

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Social Media Brands Energy Buy 129

agora pulse

JANUARY 14, 2020

Statistics show that 66% of all TikTok users are under the age of 30. TikTok is for sharing fun, meme-related videos. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Want to create a TikTok marketing hashtag challenge for your brand?

UGC 139

UGC Hashtag How To Meme 139

Waxing UnLyrical

MAY 31, 2018

We know memes and gifs are cool. You can decide whether to share this type of content on your personal pages, but don’t take the risk when posting for a brand or client. You’ll know you have rights in the material you’re using, and people will feel closer to your brand because they’re seeing the authentic you!

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Creative Commons Skills Influencer Hashtag 179

Keyhole.co

APRIL 6, 2023

Thanks to their authenticity, interactivity, creative expression, and transient nature, these Stories are highly appealing to all Instagram users. Statistics reveal that 70% of Instagram users watch stories every day. Instagram Stories also present an excellent way for brands to engage with their users.

Analytics 52

Analytics Instagram Metrics Authentication 52

Keyhole.co

APRIL 6, 2023

Thanks to their authenticity, interactivity, creative expression, and transient nature, these Stories are highly appealing to all Instagram users. Statistics reveal that 70% of Instagram users watch stories every day. Instagram Stories also present an excellent way for brands to engage with their users.

Analytics 52

Analytics Instagram Metrics Authentication 52

Hootsuite

JULY 14, 2021

And an engaged audience that wants to interact with your brand is something every marketer should aim for. Whether it’s sharing some behind-the-scenes content, presenting some honest and vulnerable emotions, standing up for your values or sharing a funny meme that acknowledges relatable experience, audiences are hungry for authenticity.

Engagement 145

Engagement Facebook HootSuite Groups 145

Hootsuite

NOVEMBER 13, 2019

Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. The same research finds that Gen Z wants brands to align with their personal values and beliefs. Gen Z expects brands to do the same—to live their own values and to offer value.

Marketing 111

Marketing Survey Mobile Trends 111

Hootsuite

FEBRUARY 18, 2020

After all, it’s just not realistic for brands to expect instant Instagram success à la Jennifer Aniston. In this article, you’ll learn what Instagram engagement means, different ways of measuring your engagement rate on Instagram, and 15 simple things you can do to increase your brand’s Instagram engagement. Record-setting.

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Engagement Instagram Geotagging Metrics 145

Social Media Strategery

FEBRUARY 22, 2015

Impressions, Advertising Value Equivalencies (AVE), hits, clips, reach, and engagement statistics can be manipulated (or even made up) to say anything we want. If you’re afraid of what customers might say about your brand if you ask them, you’ve got bigger problems than what to put on your content calendar.

Press Release 50

Press Release Metrics Authentication Proposal 50

Pam Moore

NOVEMBER 21, 2018

While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. I was recently the keynote speaker at an event with over 3,000 marketing leaders of the world's greatest brands. Need help taking your brand to the next level?

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. I was recently the keynote speaker at an event with over 3,000 marketing leaders of the world's greatest brands. Need help taking your brand to the next level?

Metrics 60

Metrics Engagement Social Media Training 60

Oktopost

FEBRUARY 18, 2021

Sometimes, the most authentic way to express yourself is through a picture of the Real Housewives of Beverly Hills yelling at a cat across a dinner table. When words fail, there’s always a meme to get your message across. For the most part, we share memes because they make us laugh. Why use memes for marketing?

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Meme Social Media Tools Template 116

Later

FEBRUARY 7, 2019

Lately, there’s been a steady increase in Instagram rumors spreading around the platform, with brands and influencers posting both warnings and pleas for engagement. You can understand brands’ and businesses’ concern if they’re seeing a sharp decline in their engagement. Are 93% of your followers missing out on your posts?

Instagram 96

Instagram Feed Feedly Comments 96

Oktopost

JANUARY 12, 2021

Brand storytelling : still one of the best ways to increase your brand awareness, reach new audiences, and attract more followers on social media. To learn how to keep your leads hooked, let’s take a closer look at brand storytelling, why it works, and how to do it right. What is Brand Storytelling?

Social Media 94

Social Media Brands Construction B2B 94

Buffer Social

JUNE 15, 2016

Tumblr is often Ground Zero for GIF culture and finding the memes of tomorrow before they blow up. Use GIFs to show your brand’s personality. Brands who manage to stay human and share authentically can create a deep and special relationship with their audience, and funny/weird/endearing GIFs can be a part of that.

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Screencast How To Tumblr URL 40

Kikolani

NOVEMBER 29, 2010

Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Her blog, SEO Smarty , covers blogging, branding, SEO, social media, and more. Her blog, Brand You , covers personal branding, publicity, publishing, social media, and more. Follow her @ambercadabra on Twitter. Cori Padgett.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

SEPTEMBER 8, 2010

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base. Its not because people are shunning brands.

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MySpace Facebook Social CRM Consultant 137

Sprout Social

OCTOBER 3, 2018

Because political campaigns are essentially brand platforms—and as a candidate, you are the brand. Within today’s social landscape, public figures are no different than big brand names. So, you’ve established that campaigns are indeed like your very own brand platform. Why is this so important?

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Campaign Social Media Issues Instagram 110

Buffer Social

DECEMBER 6, 2023

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why.   How to maximize your chances of going viral on X Here are some tactics I learned from my viral moment on X, plus others I’ve seen creators and brands use to great effect.

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Analysis Twitter Meme Hashtag 88

Oktopost

DECEMBER 28, 2020

So how can your brand stand out? It’s time to ditch those stock photos and invest in some original branded photography. Creative content should be used by every B2B brand, regardless of their size or level of marketing strategy investment. Demonstrate brand leadership. The answer: Creative Content. .

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B2B Content Case Study Marketing 125