Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. All these add to your efforts toward brand engagement for an increase in market share and improved earnings. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Waxing UnLyrical

NOVEMBER 30, 2016

The statistics look impressive – but did they make you feel anything? Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. After all, people show loyalty to other people – not to faceless corporations. Probably not.

Brands 100

Brands Loyalty Authentication Statistics 100

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Source: Coca-Cola Instagram Carousels offer a dynamic approach to storytelling, making it possible to delve deeper into brand stories, collaborations, or product launches. Because of this, they have earned brand loyalty and trust.

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

Strategy 175

Strategy Marketing Banking Influencer 175

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. Take IT software company Ivanti.

Buy 94

Buy Curation Statistics Survey 94

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

JUNE 19, 2023

Social media statistics show over 4.26 Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. Social is a cost-effective and prompt channel for businesses to connect with their audience.

Social Media 52

Social Media UGC Content Loyalty 52

Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

YouTube 94

YouTube Video UGC Authentication 94

Pixlee

JULY 19, 2021

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. On the other hand, brands can repurpose the content influencers create to fit into their email marketing campaigns.

Influencer 96

Influencer Marketing UGC How To 96

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

Strategy 91

Strategy Marketing Banking Influencer 91

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. With the right social media tools, you can generate key insights into your brand’s reputation, strengths, and weaknesses.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MARCH 20, 2023

This bite-sized content can supercharge your social strategy and brand awareness. Short-form video statistics speak for themselves The data behind short-form video doesn’t lie—it’s a winner. 55% of TikTok users bought something after seeing the brand on the app. It’s a great opportunity to build brand loyalty.”

Buy 118

Buy Video How To Template 118

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? Your employees hold an incredibly high value for your businesses provided you understand how to showcase their enthusiasm in a way that feels authentic.

ROI 48

ROI Loyalty Embedding Metrics 48

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Likeable

NOVEMBER 13, 2019

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. Our brand should make a minimal effort and save resources for a different time of year. Create Branded Holiday Lists. Partner with Influencers to Increase Authenticity.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Sprout Social

SEPTEMBER 10, 2020

In this guide, we’ll break down the basics of UX (user experience) and how it relates to your brand and marketing campaigns. And although we might not always be conscious of our “experience” as users ourselves, these interactions result in positive feelings and brand loyalty. What is the goal of UX, anyway?

Tips 127

Tips Sentiment Marketing Real Estate 127

Oktopost

AUGUST 4, 2023

In general, we love to shout about the brands we love. If we see someone going out of their way to brag about a brand, it’s only natural that we want to be able to brag about them too. The metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing.

ROI 62

ROI Real Estate Team Social Media 62

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Yet, the statistics do not back up this skepticism. . Yet, the statistics do not back up this skepticism. . These statistics show that people significantly value influencer expertise.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Keyhole.co

NOVEMBER 9, 2023

Shoppers are in a fervor of purchasing due to the numerous holidays within this timeframe, making it essential for your brand to be primed to seize this opportunity. Influencer marketing is a strategy based on utilizing the influence of popular personalities, experts, and opinion leaders to promote products, services, or brands.

Metrics 52

Metrics Influencer Campaign CPA 52

Pixlee

NOVEMBER 15, 2016

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Why should your brand utilize user generated content marketing ? It’s been proven that consumers find UGC more trustworthy and authentic than content created by a brand.

Content 41

Content UGC Loyalty Nielsen 41

Pixlee

JUNE 16, 2021

Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Don’t miss out on this opportunity for brand growth! As we move through 2021, the consumer landscape will continue to change as in-person events return.

Retail 52

Retail Trends UGC Mobile 52

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. What products are people digging?

Reddit 100

Reddit Tumblr YouTube Review 100

Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Influencer content created by brands is found to be more authentic to younger consumers. AI and Machine Learning.

UGC 41

UGC Trends Marketing Curation 41

Convince & Convert

DECEMBER 7, 2023

Do you feel like your brand’s voice is lost in the crowd? 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. You’re not alone.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Pixlee

OCTOBER 29, 2020

Abandoned cart emails are a critical win-back strategy for ecommerce brands. Using customer photos and videos of products in abandoned cart emails helps promote products to shoppers through an authentic lens. Everybody loves discounts, gifts, loyalty programs, free shipping, and other special offers. Offer Shoppers Gifts.

UGC 40

UGC Discount Content Template 40

agora pulse

JULY 9, 2019

Brands are cranking them out at an almost frenetic pace—but not everyone’s measuring just how those Instagram Stories are really doing. They allow me to create fun content that’s quick and easy to create and, most importantly, is more raw, authentic, and human. Taps back and exits are the most important statistics for me.

Instagram 75

Instagram Social Media Metrics Engagement 75

Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Why brand authenticity matters on social media.

Authentication 97

Authentication Brands How To Team 97

Diva Marketing Blog

OCTOBER 21, 2010

More frequently, however, those conversations are directed, not to friends or family, but to the people who represent brands. While this may not be statistically valid research, the responses from these early adopters provide valid learnings. Real time brand building, loyalty extending and responding time enhancer.

Industry 89

Industry Social Media Loyalty Resources 89

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

HootSuite 112

HootSuite Brands Price Collaboration 112

Convince & Convert

JUNE 24, 2010

Authenticity You can’t lie in infomercials. Infomercials create brand-new categories by tapping into unexpected desires. That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. If you’re pitching shamWow, it damn well better pick up water.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s about humanization.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. Scott is entertaining and authentic – I’m looking forward to reading this one.

Review 115

Review Social Media Social CRM Consultant 115

Hootsuite

MAY 26, 2021

Actively connecting with potential customers on social media can help you be the first brand a prospect considers when they’re ready to make a purchase. It’s about making those interactions meaningful and presenting your brand as having a solution to a problem. When you do that, you’re more likely to build trust and loyalty.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Sprout Social

DECEMBER 4, 2019

Marketing to parents has never been easier, and there are so many brands that are doing it right. If you’re creating kids’ products, or even products or services that just make parenting easier, your brand needs to know how to properly create a strategy for social media marketing to parents. Let’s start with the basics.

Tips 73

Tips Brands Marketing Authentication 73