Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Buffer Social

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. Here are how these four small businesses are doing exactly that.

Small Business 113

Small Business Social Media Strategy Authentication 113

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Ignite Social Media

APRIL 2, 2020

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. Who is not currently on TikTok, however, are brands ! As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

Marketing 217

Marketing Authentication Trends Feed 217

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And your internal team can curate the articles directly in Sprout.

Buy 93

Buy Curation Statistics Survey 93

Ignite Social Media

NOVEMBER 8, 2022

People are too fixated on well-curated Instagram grids, or stylized videos, and BeReal doesn’t really have a place in that. The fact is that we love filtered, well-thought out, and well-curated photos and videos. It takes effort to make something look good, and that’s what we’re used to seeing on social media.

Curation 85

Curation Patterns Notification Apple 85

Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. Not only is video production expensive and time-consuming, but the lifespan of a social video has continued to shrink. According to data from Pew Research , messaging apps dominated social networks in 2019. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Pam Moore

JULY 10, 2017

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Social Profit Factor Training Academy and Marketing Nutz Can Help! . How to Master the Art and Science of Content Marketing Curation and Creation.

Content 166

Content How To Marketing Training 166

Pam Moore

OCTOBER 6, 2016

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. Decades ago it would take brands years to establish thought leadership. You will reap what you sow.

Social Media 167

Social Media How To B2B Authentication 167

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 121

Authentication Tips Marketing UGC 121

Pixlee

OCTOBER 4, 2021

Fighting for your audience’s attention share on social media is harder than ever before. You aren’t just competing against other brands’ sponsored posts – you’re competing against viral content creators. billion by the end of 2021, 33% of brand teams still don’t measure the ROI of their influencer efforts.

Influencer 52

Influencer UGC Marketing Authentication 52

Pam Moore

JANUARY 23, 2019

If you would like to know the answers to these questions, today is your lucky day as the 167th episode of the Social Zoom Factor podcast puts evergreen content marketing in a nutshell. How to tap into the power of industry influencers and leaders to curate evergreen content. How to easily curate content that has a long shelf life.

Content 60

Content How To Marketing Analysis 60

Pixlee

OCTOBER 2, 2017

A growing number of marketers are tapping into the power of Instagram to tell their brand story. With features such as Instagram Stories, Instagram Live, and video uploads, Instagram offers plenty of ways to share a brand’s message to a large, yet targeted audience. How do you build and tell your brand story on Instagram?

Instagram 40

Instagram Brands Authentication Patterns 40

Buffer Social

MAY 30, 2023

Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service.

Video 76

Video Film Meme Trends 76

Pixlee

AUGUST 22, 2020

UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. If that’s not enough to convince you, UGC-based ads also get 4x higher click-through rates than traditional branded ads. . UGC is also very accessible and convenient for most brands with the right approach.

UGC 54

UGC Authentication Patterns Communities 54

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Instead of going about it the “traditional” way, brands can use influencer marketing tools to reach their goals faster.

Influencer 112

Influencer Tools Marketing Software 112

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business. This is the worst way to hurt your brand more than help it.

Facebook 113

Facebook Marketing Groups Groups 113

Pixlee

OCTOBER 18, 2017

Within the influencer realm, there are many types of social influence. One type is the micro-influencer, who is defined as someone with social followings that range between 1,000 to 100,000. Such users are especially effective to brands because of their specific interests and appeal to niche audiences. Turn to the Fans.

Influencer 43

Influencer Brands How To Fashion 43

Pam Moore

OCTOBER 11, 2016

Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? The concept of people buying from people was not invented by Facebook or any other social network. Brand Humanization in a Nutshell.

Tips 60

Tips ROI Social Networking Training 60

Pixlee

JULY 10, 2017

Over 25% of the search results for the 20 largest brands in the world are linked to user-generated content. As a result, integrating user-generated content into your SEO strategy is an effective way to boost your brand’s search rankings and to build social proof for your products. Social Media and SEO.

SEO 47

SEO UGC Content Curation 47

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability.

How To 124

How To Social Media Management Metrics Team 124

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. Sounds pretty “social” to us!

Reddit 99

Reddit Tumblr YouTube Review 99

SocialFish

MARCH 1, 2011

Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. Facebook Page Redesign: Why Should Brand Marketers Care? Beyond Positioning: Establishing Authentic Optimal Distinctiveness (CV Harquail).

Case Study 170

Case Study Press Release Eventful Analysis 170

Pam Moore

JULY 9, 2018

Now businesses large and small must learn not just how to inspire and engage their audiences with content, they must also learn the technologies, mediums, social networks and how to orchestrate them all together to somehow rise above the noise. Tips to humanize your brand and better connect with your customers.

Content 163

Content Training Marketing Industry 163

Diva Marketing Blog

APRIL 3, 2013

Is it gaining a new audience or repositioning your brand with current customers? Building a personae of people you want to reach helps to go beyond traditional demographics to including digital/social behaviors. . You are a renter abiding by the rules (terms of service) that can and are changed at the discretion of the network.

Social Media 102

Social Media Curation Vimeo Skills 102

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Listening and engaging with the brand.

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Rebekah Radice

MAY 9, 2015

It also makes finding your perfect social media mix more important than ever. As a business or brand, how do you strike the perfect social media balance? Don’t do social, be SOCIAL: Sincere Open Collaborative Interested Authentic Likable #InfluencerChat — Career Synchronicity (@careersync_now) May 6, 2015.

Social Media 131

Social Media How To Marketing HootSuite 131

Sprout Social

MAY 7, 2019

This leads to important insights about how social can fuel bottomline growth and organizational development. Social teams are also the first to note what trends are shaping the future of social, as well as customer insights that can shift an entire brand strategy. Consumer behavior on social media.

Social Media 109

Social Media Marketing Upcoming Team 109

Pam Moore

APRIL 11, 2018

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. How to have a never ending flow of content ideas for social media, blog posts, video and more!

Industry 152

Industry Real Estate Insurance Content 152

Pixlee

NOVEMBER 14, 2019

Kim appeared as a guest in a live stream with a very popular local influencer, Vija Huang, to discuss and share information on their brand’s products. A KOC is essentially a micro or nanoinfluencer, but Chinese brands have truly embraced the power of their voice as a catalyst for driving sales. People can learn about: keywords.

Influencer 41

Influencer Authentication Engineering Social Media 41

Convince & Convert

FEBRUARY 1, 2016

However, this isn’t a bad thing for your brand. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. highlight to tweet). Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Socialmedia.biz

SEPTEMBER 12, 2016

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. The company has released a number of advertising options for brands in recent months that advertisers love. The potential for brands is remarkable.

Instagram 60

Instagram Tips UGC Case Study 60

Pam Moore

AUGUST 11, 2018

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. How to have a never ending flow of content ideas for social media, blog posts, video and more!

Industry 132

Industry Real Estate Content Insurance 132

Likeable

DECEMBER 17, 2019

In November, Twitter introduced the ability to follow Topics , which can start as broad as “Soccer” or get as granular as “Lionel Messi,” so users no longer need to curate feeds around these niche interests on their own. For brands, we see at least two major ways in: Originals and exclusives. We’ll just say it: this can be difficult.

Trends 57

Trends Social Media Influencer Feed 57

Sprout Social

MAY 31, 2016

If your brand is serious about maximizing its message on social, you’re undoubtedly running an employee advocacy program. Such a program invites employees to connect their social profiles to a platform containing curated company news, which can then be shared across individual networks. Authentic Engagement.

Metrics 40

Metrics Authentication Curation News 40

Pixlee

MARCH 30, 2017

signaling the impressive global presence of this social network. After all, the social network was only founded in 2010, under a decade ago. What makes this particular social network unique when it comes to tourism and marketing? What Can Your Brand Do to Capitalize on Instagram’s Tourism Marketing Takeover?

Tourism 40

Tourism Instagram Travel Marketing 40