Ignite Social Media

AUGUST 27, 2019

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. 75% of users say that user-generated content makes messaging more authentic. Why UGC Works. UGC in Action.

UGC 98

UGC Brands Authentication Banking 98

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. Source: Slack Twitter.

B2B 150

B2B Social Media Brands Hubspot 150

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies.

Strategy 91

Strategy Marketing Banking Influencer 91

Pam Moore

JUNE 5, 2018

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?”

Brands 157

Brands How To Authentication Training 157

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. You must earn trust and continually nurture their spirit, heart and bank account.

Content 78

Content Authentication Marketing Training 78

Ignite Social Media

JULY 19, 2019

When it comes to reaching these users, here are our top travel brands on social. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. The Outer Banks. Next up is our client Visit the Outer Banks of North Carolina (OBX).

Travel 94

Travel UGC Brands Tourism 94

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 118

Brands Avatar How To Privacy 118

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. The best things in life are not free. What is sponcon?

Brands 96

Brands Collaboration HootSuite Influencer 96

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Heck, why does content marketing even exist if not for this very reason?

Content 78

Content Marketing B2B SEO 78

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. The challenge of marketing on Reddit. And sure, it can be.

Reddit 134

Reddit How To Marketing Banking 134

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brands 76

Brands How To Instagram Consultant 76

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Is there an opportunity for you to do something different with your brand voice or style? Definitely.

Questions 104

Questions Banking Insurance HootSuite 104

Oktopost

JUNE 16, 2022

Matthew Balcerek, recently named in Forbes 30 Under 30, and marketing leader at Debbie takes the hot seat. Want to hear more from renowned B2B marketing leaders? Over the last decade, the banking industry has been making steady progress in creating personalized experiences. Catch all episodes here. Episode Summary.

Banking 25

Banking B2B Apple Forums 25

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. Social messaging plays a pivotal role in customer care and brand reputation.

Social Media 131

Social Media Marketing Social Media Management Issues 131

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. Senior Brand Director, Scotch Porter. Aleesha Smalls-Worthington is the Senior Brand Director at Quallis Brands Co., which is the parent brand of Scotch Porter.

Industry 134

Industry Marketing Insurance Yahoo 134

Pixlee

APRIL 3, 2020

Digital community has become a necessity for brands hoping to engage with their customers. But doing that tactfully and authentically is often easier said than done. These brands not only positively engage their customers, but they also serve as an inspiration in unusual times. . Sennheiser . 1800 Contacts. Nature Lab .

Tourism 62

Tourism Brands Apparel Banking 62

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. You must earn trust and continually nurture their spirit, heart and bank account.

Content 78

Content Authentication Training Template 78

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? That's what every marketer is going to focus on. It's not just the big media outlets or big brands that are the media today. It didn't take a rocket brand scientist to create.

Brands 141

Brands Instagram Meme Banking 141

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Things are different for a brand like ESPN. Social media marketers have an eye-watering amount of data at their fingertips.

Content 130

Content iPhone Sports Remix 130

Pixlee

OCTOBER 4, 2021

You aren’t just competing against other brands’ sponsored posts – you’re competing against viral content creators. To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. Top 10 Influencer Marketing Mistakes To Avoid.

Influencer 52

Influencer UGC Marketing Authentication 52

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? TIP: Creating video content for social media doesn’t have to break the bank. a video-first offering can be. > tap the stories icon?? >

Video 100

Video Social Media Brands Instagram 100

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. Use Two-Factor Authentication. Limit Access to Accounts. Use Social Media Governance to Optimize Risk Management.

Social Media 125

Social Media How To Policies Authentication 125

Likeable

JANUARY 15, 2019

Marketers have access to more data than ever before. But when developing data-driven marketing strategies, it’s easy to become so obsessed with the numbers that it stifles us creativity. In order to do that, marketers must balance data with creativity. “I Data is the foundation of the brand’s approach to marketing.

Data 61

Data Brands Social Media Banking 61

Buffer Social

OCTOBER 16, 2023

Examples of content creators with clear content pillars Content pillars are the backbone for creators looking to build a consistent brand narrative. Joy Ofodu Content pillars: Comedy, dating, wellness Joy Ofodu views content creation like running a TV channel, where consistency in themes or 'shows' breeds brand recognition.

Template 102

Template Templates Social Media Content 102

The Realtime Report

APRIL 11, 2019

The question that small businesses face, though, is whether to invest in paid social media marketing: Can you pay your way to social media success? Or does relying on authentic and organic engagement have the most impact? Organic Social Works for Brand Building and Maintenance. appeared first on The Realtime Report.

Small Business 133

Small Business Organization Social Media Authentication 133

Likeable

MAY 18, 2021

During one of the toughest times for New Yorkers in recent history, the COVID-19 pandemic, the Food Bank For New York City was seeing increased need. Be Authentic & Tell Real Stories. In the nonprofit space, potential customers and givers want to see an organization that authentically reflects the community and its values.

Banking 52

Banking Authentication Feed Feedly 52

Oktopost

MAY 16, 2022

“We’re using social media for brand awareness.”. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. How do you shift the preconception that all social media is good for is brand recognition? Why is employee advocacy more effective than other marketing channels?

B2B 91

B2B Engineering Social Media Privacy 91

Later

FEBRUARY 4, 2021

Diversity and inclusivity should always be at the forefront of your Instagram marketing strategy, but finding diverse stock photography can be a challenge! Here are 3 Black-owned stock photography websites that are changing the stock photography game: Why Brands Should Use Diverse Stock Photography. Look no further. The problem?

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

YouTube 94

YouTube Video UGC Authentication 94

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Ignite Social Media

MAY 26, 2023

Artificial Intelligence is becoming more and more integrated into our normal daily lives, from banking to self-driving cars. Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. try socialcraft Need help with social media marketing? To whom is the content for? SOCIALCRAFT.AI

Content 78

Content How To Social Media Management Social Media 78

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? That's what every marketer is going to focus on. It's not just the big media outlets or big brands that are the media today. It didn't take a rocket brand scientist to create.

Brands 60

Brands Instagram Meme Banking 60

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

Engagement 90

Engagement How To Metrics Loyalty 90

Pixlee

JUNE 21, 2021

Pat Timmons is a social media marketer with experience in tech, music business, advertising, and PR. His journey in marketing began at Emerson College with his major in marketing communications and entrepreneurial studies. Pat Timmons: I’d say when I started out in marketing, I felt like it was a little bit competitive.

Class 95

Class Authentication Newsletter Communities 95