Social Media Strategies Summit

DECEMBER 7, 2023

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. She analyzed the data to devise four key strategies that higher education social media leaders can use to become the change agents their campuses desperately need. What Is the Enrollment Cliff?

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Social Media Today

FEBRUARY 26, 2024

A handy reminder on how to avoid Apple's new fees on boosted posts.

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Apple How To Tips 162

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization.

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Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.

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Ignite Social Media

AUGUST 2, 2023

But now that we’ve had more time to understand it, there are some strong benefits to using this generative AI technology as a social media agency. Will Generative AI Take Social Media Jobs? How Can We Use Generative AI as Social Media Marketers? At the end of the day, AI is just a form of automation.

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Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Or subscribe on Spotify , Apple Podcasts , or YouTube

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Pam Moore

NOVEMBER 23, 2017

You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog.

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Oktopost

AUGUST 29, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Don’t know where to start with social metrics and reporting? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all!

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Ignite Social Media

MAY 27, 2021

Since Apple announced in the middle of last year that it would be ramping up its privacy game, much of the industry buzz has been about the battle between Apple and Facebook. Apple took a strong stand on user privacy with its iOS 14.5 What Privacy Updates Mean for Social Media Marketers. Sign up today!

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Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. Together, they tackle how leaders can quell quiet quitting and what to do if you suspect you have a few quiet quitters on your team. Episode Summary.

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Oktopost

OCTOBER 9, 2022

Sarah Noel Block reveals where small B2B marketing teams are missing the mark and how to expand bandwidth without expanding budget. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. How to create thought-provoking social media copy. Episode Summary. Meet Sarah.

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Hootsuite

AUGUST 17, 2020

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. If you’re new to paid social, 2020 is an interesting time to get started. What is paid social media?

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Oktopost

JANUARY 23, 2023

Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. the first step is being yourself!

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Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. An expert in storytelling, she reveals how you can uncover stories within your organization or shift to “story doing” if the stories aren’t explicitly clear.

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B2B Journal How To Apple 75

agora pulse

JULY 21, 2020

You can explain how your product or service works or give related tips. If you’re selling paint, then produce a playlist on how to paint different objects. For example, I searched for apple pie recipe, and right near the top are these three YouTube videos. Short and easy-to-understand educational videos are a win on YouTube.

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Hootsuite

OCTOBER 19, 2023

Looking for inspiration for your Black Friday social media posts? From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1

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Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media?

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Forbes Social Media

DECEMBER 1, 2019

Last week, it emerged that Apple doesn’t apply the same safeguards to its own apps that it pushes on others in iOS 13. Here’s how to lock down all your iPhone apps–including Apple’s.

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Oktopost

APRIL 25, 2022

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas?

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Oktopost

DECEMBER 8, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Justin currently leads social and influencer marketing for Demandbase. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands.

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Socialmedia.biz

MAY 3, 2021

Apple’s iOS 14 updates include features that could significantly alter how effective social media advertising will be at reaching your organization’s target audience.

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Apple Strategy How To Facebook 142

Oktopost

SEPTEMBER 12, 2022

Olivia Messina and Addie Peters take the hot seat to answer your most asked social media questions. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. No social media manager has all the answers – but the Oktopost social team is hoping to change that one insight at a time!

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Questions Social Media B2B Apple 62

Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. And how should you say it when new developments are coming in by the hour, or minute? Social media crisis communication for brands comes down to one reassuringly simple question: how can you help?

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Oktopost

MAY 9, 2022

Melissa Francois shares her perspective on managing global social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Managing a global brand’s social media is no easy feat. How do you appeal to multiple audiences and stay respectful of cultural differences?

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Strategy How To Social Media Management Apple 94

Keyhole.co

FEBRUARY 27, 2024

A tremendous part of this success extends to Spotify’s social media strategy, which exudes main character energy with the who’s who of the music industry and Hollywood featured on their page. Here’s a lowdown of their social media accounts: Instagram: 11 million Facebook: 23 million Twitter: 14.2 Let’s find out.

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Social Media Strategy Content Collaboration 59

SocMed Sean

AUGUST 16, 2018

He is also host of the business podcast, Growth Mode on Apple Podcasts. The balance that both employers and employees have to strike is sometimes a difficult one when it comes to social media use in the workplace. Social Media has fundamentally changed the way people interact with the internet and each other online.

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Policies Social Media Strategy Education 203

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. There is no one-size-fits-all definition for social “success.”. on social media. Not sure how to make sense of your numbers? Social media measurement: 2 must-dos before you get started. The problem? Don’t sweat it!

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Social Media How To Metrics Analytics 99

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. Brands that aren’t answering those questions are getting skewered in social media posts.

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CPM Social Media CPC Sample 175

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

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Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

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Social Media Apple Trends Reputation 59

Hootsuite

FEBRUARY 10, 2020

The right social media apps will save you time, help you create better content, and connect with the right audience. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The 4 most essential social media apps. Apple Clips.

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Oktopost

APRIL 24, 2023

Sam Samayoa reveals how she manages a global audience of over 7 million followers. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary It’s not easy managing a global social media presence of over 7 million followers, but our next guest, Sam Samayoa , makes it looks easy.

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B2B Apple How To Social Media Management 62

Keyhole.co

DECEMBER 1, 2023

Most social media platforms allow you to repost or share content from another account or page. But can you ‘regram’ on Instagram, and if so how? This blog takes a closer look at regramming and how to do it right. Continue reading to learn how to regram on Instagram — manually and with other apps.

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Instagram How To UGC Curation 59

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. It’s no secret B2B social has the reputation of being boring. Episode Summary. Meet Aliza Hornstein.

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Sprout Social

JUNE 9, 2022

In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Let’s get into the details of how to make a TikTok so you can start building a strong brand presence on the platform. How to make a TikTok account. How to make a TikTok video. Published on.

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agora pulse

JUNE 10, 2020

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events. Quik by GoPro.

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Mobile Social Media Video Library 131

Hootsuite

DECEMBER 15, 2022

Read on to learn how to create a Lookalike Audience for your Facebook ads , plus tips that will help you find the best match. Experimentation is necessary for social media ads, but no one wants to spend more money to find their top-performing ad. How to use Facebook Lookalike Audiences. More value on ad spend.

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