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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 113
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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social. Building buzz around your brand does more than just boost your reputation. movies, songs, etc.) and app subscriptions.

Buy 142
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5 Tips for Improving Your Facebook Ads Results Starting Now

agora pulse

Your Facebook targeting is one of the most important elements of your Facebook ad campaign. It determines who sees your Facebook ads. There are three overarching types of audience on Facebook: Cold, Warm , and Hot. Let’s now look at how you can start getting better results from your Facebook advertising.

Tips 142
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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Analysis of Adidas’s social media accounts Adidas is the leading sportswear and footwear brand in Europe, and the second largest worldwide ( closely behind Nike ). million Facebook: 40.95 million Facebook: 40.95

Sports 59
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Why Brands Should Invest in a TikTok Strategy

Pixlee

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Brands have to be alert to a myriad of new trends popping up every day.

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Facebook Messenger: The Complete Guide for Business

Hootsuite

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. Benefits of using Facebook Messenger for business. It’s simple.

Facebook 145
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How companies use video content on social media

Visually SM

How can I implement a video strategy for my brand? In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. It has been said that Facebook was on its deathbed. Here are some formats that still perform well on Facebook.