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Social media marketing: Strategy template and tips for 2025

Hootsuite

Creating your own marketing strategy for social media (video guide) No time to read the whole article? Let Amanda, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free strategy template in less than 10 minutes: How to create a social media marketing strategy: A step-by-step guide Step 1.

Template 109
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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 116
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How to manage social media content creation across networks

Sprout Social

Content creation for social media is the process of concepting, producing and sharing social posts that are tailored for social networks to engage audiences. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

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Top 10 Social Media Analytics Tools

Social Media Strategies Summit

Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ. And you can’t do that without a robust social media analytics solution. Access analytics on individual stories, posts, and hashtags.

Analytics 263
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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

Analytics 167
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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Users take to the platform to discover new products, brands, and projects — while using other social networks to connect with loved ones and pop culture.

Marketing 115
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How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. We’ve broken the process of conducting a competitive analysis on social media into four steps that will work for any brand.

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