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15 TikTok analytics tools that do the math for you

Hootsuite

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 115
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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 119
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Social media marketing: Strategy template and tips for 2025

Hootsuite

Let Amanda, Hootsuite’s own Senior Manager of Social Media Marketing, guide you through our free strategy template in less than 10 minutes: How to create a social media marketing strategy: A step-by-step guide Step 1. Here’s a simple guide and template for creating audience/buyer personas.

Template 113
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7-week influencer marketing strategy template

Sprout Social

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? To make this step easier, we’ve created an influencer marketing brief template.

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Threads analytics: A no-stress guide for 2025

Hootsuite

Key takeaways Threads analytics help you grow smarter, not harder. From real-time performance checks to long-term reporting and benchmarking, these tools make it easy to turn analytics into actionable strategy (even in just five minutes a day). Threads analytics provide the demographic data and engagement metrics to help.

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How to manage social media content creation across networks

Sprout Social

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

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Social Media Dashboard: Why You Need One and How to Create It

Buffer Social

Instead of relying on cookie-cutter social media dashboard templates that you have to spend forever tinkering with, it’s a better use of your time to build custom social media dashboards (and their templates) for your unique use case. Which social media analytics do they care about the most?