Facebook and the Mystery of Organic Conversions

Jon Loomer

Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Organic Posts and Conversions.

The Ultimate Guide to Pinterest Analytics

Later

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview.

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The Ultimate Guide to Facebook Analytics

Later

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them.

How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Overall, Pinterest analytics aren’t too special.

7 best LinkedIn analytics tools

Unmetric

LinkedIn, used by millions of professionals and organizations helps to keep an ear to the ground on what’s trending in the world of business. LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. LinkedIn Page Analytics.

TikTok Analytics: Your Guide to Understanding the Metrics

Later

TikTok analytics are the key to stepping up your TikTok strategy. With TikTok’s built-in analytics, you can target the right audiences and really understand what they’re interested in. Table of Contents: TikTok Analytics: What They Are and How To Access Them.

3 Benefits of Facebook Analytics

Jon Loomer

With the incredible volume of new products and tools released every month, some folks might have missed the launch of Facebook Analytics. Facebook pitches Analytics as an informative tool intended for advanced advertisers. This complex data is possible with Facebook Analytics.

Facebook Real-Time Analytics

Mindjumpers

The Insights gives you statistics for Like button, Comments box, Popular pages, Demographics and Organic sharing. This makes your analytics options far more advanced and can also help you to optimize content for your audience or customers.

What’s Going on with Facebook’s Organic Reach?

Ignite Social Media

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. Is Organic Reach Still Alive?

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The AdWords reports showcase valuable ABC metrics from both AdWords and Analytics.

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.

3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.

The Best SaaS Analytics Tools for 2020

Tweaklibrary

Analytics is used to analyze the A to Z of active viewers of your business sites and blogs.” SaaS analytics tool can monitor your customer activity, increase your client’s engagement with the site, and can enhance customer satisfaction with your service.

6 Tips for Organizing Instagram Content with Later

Later

Over 100 million photos and videos are uploaded to Instagram every single day — but with all that posting comes a very real challenge: how do you organize your Instagram content? Enter: Instagram apps to help make your life easier (and your content organized and searchable)! .

How Social Referrals Impact Your Organic Traffic

Convince & Convert

If the bag manufacturer were to look at that transaction in Google Analytics, it would have shown up as a direct conversion, leaving no credit to social. Social Media’s Role in Organic Traffic. How to Segment This Audience in Google Analytics.

How to Use Predictive Content Analytics

Convince & Convert

But, the dirty secret of content marketing is that even when you’re trying to cover all of your topical bases, the truth is that a small minority of your content executions drive the overwhelming majority of your successes, especially with regards to website traffic coming from organic search.

21 best social media analytics tools

Unmetric

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Updated for 2019!

The Progressing Dominance Of AI And Data Analytics In Banking

Raj Soni

So, it is unavoidable for finance sectors to reconstitute with digital tools like Artificial Intelligence and Data Analytics for streamlined banking operations and successful customer satisfaction. Role of Data Analytics in Banking Sector. How analytics is used in banking?

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events.

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. 10 Reasons you need to embrace data and analytics.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics.

Is your Organization Capable of Unorthodox Thinking?

SocialFish

Unless you can get your organization to challenge assumptions and think outside formulaic patterns and solutions, you cannot expect different results or steer it into a different future. Think about the product development process in most associations and other bureaucratic organizations.

The Future of Analytics: 6 Predictions

The Realtime Report

The Future of Analytics: 6 Predictions. Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with corporations using data assets as a core competency and point of origin. By Dr. Beverly Wright.

Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics.

Google Analytics for Beginners

Idaconcpts

Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Advantages of using Google Analytics. Google Analytics is a free service.

Four Ways to Effectively Capture Leads From Organic Social Media Traffic

agora pulse

Organic social media can be one of the biggest sources of high-quality leads. Most people relate driving traffic to paid social media campaigns, but organic social media traffic is also a valuable traffic generator. of website traffic from organic and paid sources.).

Monitoring What Others Are Saying About Your Organization

SocialFish

Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. However, unless you monitor your organization, you won’t be able to react.

5 Benefits Of Upgrading Your Google Analytics To Universal Analytics

Bill Hartzer

Universal Analytics was introduced as a public beta in March 2013, and since then many have debated on whether to upgrade or not. Here are 5 benefits of taking the plunge and upgrading to Universal Analytics. Web Analytics

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Image via BigStockPhoto.com. Hashtags are a great tool to track conversations about brands, companies, or events.

The Beginner’s Guide to Facebook Analytics

Hootsuite

If your business is using Facebook, you need to be using Facebook analytics. Why use Facebook analytics (a.k.a. Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment.

Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written.

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. Organic Reach. If your ‘organic reach’ is roughly the same as your ‘fan reach’, there’s a problem.

Instagram Ad Analytics – Spending Money Wisely

Quintly

Luckily there is still organic reach on Instagram, but it is also getting tougher to reach the right people with correct messages. Content Marketing Instagram Analytics Social Media Marketing

Complete Guide to Hashtag Analytics

Sprout Social

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Hashtag Analytics Tools. Give these tools a try for hashtag analytics: 1. How to Use Hashtag Analytics to Improve Your Marketing Efforts. Analytics

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

How to be more analytical. “Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#.

Why Real Time Analytics Is Important

Small Business Mavericks

Analytics is one of the most important marketing tasks for any organization. Real time analytics has its own advantages. One reason why real time analytics is important is because you can see who is on your website right now, where they are from, which pages they are viewing, and what actions they are taking. Another reason real time analytics is important is because you can track visitors and make changes to your marketing on the spot if you need to.

The Current State of Native Social Media Data Capabilities

Ignite Social Media

Native social media analytics capabilities have changed a lot over the past year or so. Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. Pinterest Analytics Dashboard.

Data 111

Organic Marketing Vs. Pay Per Click (PPC)

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Organic Marketing Vs. Pay Per Click (PPC) Where do you click?? No matter how much paid advertising you have done or how much you have spent, it NEVER helps your organic search engine rankings. The higher up in the organic search you rank, the less you need to spend on PPC. Once up in the organic search with good quality relevant content, the easier it is to stay there.

8 of the Best Social Media Analytics Tools of 2018

Sprout Social

If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. At one point, you could probably name all the major social media analytics tools out there. With all the options available, the question is what is the best social media analytics tool for your brand? Here are eight social media analytics tools to add to your arsenal: 8 Top Social Media Analytics Tools. Google Analytics. Analytics

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

Facebook Insights is one of the most powerful Facebook analytics tools available. This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics. Reach: Organic / Paid.