Hootsuite

APRIL 25, 2024

It helps businesses drive loyalty, attract new customers, and gain a competitive edge through advanced social listening, media monitoring, and social benchmarking technologies. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy. Analytics and reporting.

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Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored.

Metrics 107

Metrics Examples Marketing HootSuite 107

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

JANUARY 24, 2024

That’s why tracking key influencer marketing metrics effectively has become crucial. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? Instagram analytics tools.

Metrics 145

Metrics Analytics Instagram Tools 145

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

MARCH 13, 2023

But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.

Social Media Management 118

Social Media Management B2B Data Social Media 118

agora pulse

MAY 29, 2020

A social media manager is vital to every company, especially during a crisis. Social media managers, in particular, often are the first to be cut. Experienced social media managers can semi-double as public relations managers, customer service agents, and copywriters.

Social Media Management 213

Social Media Management Social Media ROI Company 213

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.”

Social Media Management 103

Social Media Management Organization Products Social Media 103

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). Ooh, sneaky.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Keyhole.co

AUGUST 28, 2023

Manual analytics are error-prone and don’t support growth. So, you need credible YouTube analytics tools to assess your channel’s performance and bring data-driven improvements. In today’s article, we discuss the significance of YouTube analytics tools and how you can choose the right one for your brand.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

Social Media Management 89

Social Media Management Questions Social Media Skills 89

agora pulse

JUNE 13, 2020

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Which are the best Twitter analytics tools with which to get started?

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. By diving into your LinkedIn analytics, you’ll unlock insights into what resonates with your audience, allowing you to tailor your content, posting schedule, and engagement tactics more effectively.

Template 52

Template Templates Analytics LinkedIn 52

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. Those social media managers who dislike Twitter for its character limit will love this tip: You can actually share long-form content by using Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Buffer Social

AUGUST 14, 2023

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. Thanks to careful analysis of which elements of our viral TikTok contributed to its success, we’ve been able to boost our metrics since then.

Analytics 84

Analytics Overview Metrics Trends 84

Keyhole.co

SEPTEMBER 12, 2023

That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game. For a stunning and profitable social media presence, start your free trial today!

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Later

MARCH 22, 2021

For social media managers, staying on top of the latest trends and best practices is an important part of the job. social media courses that will help level-up your skills and boost that online portfolio. . 7 Social Media Courses for Marketers. 7 Social Media Courses for Marketers.

Social Media Management 102

Social Media Management Course Social Media Instagram 102

agora pulse

AUGUST 6, 2020

Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? Research and analytics.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

Sprout Social

JUNE 28, 2023

While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. We’ll also share how to use the tool in combination with an advanced social analytics solution to drive results faster. What is Instagram Insights?

Metrics 102

Metrics Instagram How To Patterns 102

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Quantity still matters.

Research 257

Research Report Social Media CPM 257

Buffer Social

MAY 30, 2023

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. In comparison, Buffer’s equivalent plan offers unlimited posts and full analytics. In this blog, we'll compare Buffer with Later to help you decide which one best suits your needs.

Social Media Management 68

Social Media Management Social Media Tools Class 68

agora pulse

MAY 15, 2017

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. If you indeed are shaky on how to judge the skills of your future social media manager, here are some good guidelines for you to follow.

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Later

MAY 11, 2021

Finding ways to streamline your workflow as a social media manager can be a huge advantage. With the right strategies and tools, you can reduce stress and maximize your efficiency — even when managing multiple profiles. Start by creating a report template to track your monthly analytics. Reporting made easy.

Social Media Management 72

Social Media Management Social Media Hashtag Curation 72

Hootsuite

JUNE 24, 2020

And that’s why understanding TikTok analytics so important. Track the right metrics, and you’ll be able to tell hype from reality. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. How to check your TikTok analytics. Wondering where to find TikTok analytics?

Analytics 145

Analytics Overview How To Metrics 145

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Salesforce Social Studio.

Analytics 125

Analytics Tools Social Media Curation 125

Unmetric

JUNE 18, 2019

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Here’s a tool to help you get started with Facebook analytics if you have a tight budget because this tool is FREE of cost. Now, how cool is that?

Analytics 119

Analytics Tools Facebook Overview 119

agora pulse

DECEMBER 16, 2019

Create content for social media. Some things you should never post on social media. But most of the time, social media managers have a harder time coming up with content to post than avoiding the danger zones. Need some ideas to get you started in social media marketing?

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. These are generalized across social media channels. What are social media metrics and why should you track them?

Metrics 108

Metrics Social Media Analytics Report 108

agora pulse

OCTOBER 21, 2020

How familiar are you with YouTube analytics? A lot of social media managers know other platforms’ data far better than YouTube’s. Fortunately, this step-by-step guide will get you up to date with YouTube analytics. Access to YouTube Analytics. Who Can Access YouTube Analytics?

Analytics 107

Analytics YouTube Overview Social Media Management 107

agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics? Followers and fans.

Metrics 106

Metrics Social Media Content Analytics 106

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. This is where your average social media management platform falls short.

ROI 62

ROI B2B Organization Platform 62

Buffer Social

DECEMBER 15, 2021

While we know a lot of small business owners who manage their own social media profiles and love doing it, for some it makes more sense to bring on a dedicated social media manager to free up their time and creative energy. What do you think is the future of organic social media? (In

Social Media Management 82

Social Media Management Process Social Media Applications 82