Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 105

Influencer Marketing Collaboration ROI 105

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

Strategy 52

Strategy Content Loyalty Marketing 52

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

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Examples Marketing Retail Automotive 200

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Gauge customer trust and loyalty When customers consistently choose your brand over others, it’s a clear sign they trust you and are loyal.

Brands 109

Brands How To Sentiment Metrics 109

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Not convinced? Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 125

Discount Marketing How To B2B 125

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

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Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 101

Influencer Brands Collaboration Authentication 101

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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Template Templates Marketing Sample 131

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data.

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Social Media Sentiment Data Team 123

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

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Sentiment Analysis Patterns Price 103

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. retail market from a downturn.

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Retail Social Media Brands Tips 104

Koka Sexton

AUGUST 10, 2023

Surveys show that 20% more sales teams are making decisions with real-time insights that are informed by data. For example, teams can use analytics to understand customer preferences and behaviors, enabling them to create more targeted sales strategies that resonate with customers.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

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Examples Template Templates How To 102

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. You’ll get more analytics and the option to create a shop and a product catalog. Are you thinking about getting into Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

MAY 30, 2023

You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts. Track their online presence.

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Analysis How To Marketing Price 52

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. On their own, both marketing channels have unique strengths and weaknesses. In this blog post, we’ll discuss two: social media and email.

Campaign 52

Campaign Social Media Marketing Metrics 52

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Brand surveys. Unfortunately, these surveys take weeks (if not months) to design and distribute.

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Strategy Brands Hubspot Survey 130

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Brands 112

Brands Sentiment How To Analysis 112

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Patterns Sentiment Analysis Proposal 119

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 101

Social Media Team Social Media Management Report 101

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. We’re here to share tips and best practices we’ve discovered along the way.

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Social Media B2B Sentiment How To 62

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. What is review analysis?

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Review Brands How To Analysis 127

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. Why do you need to analyze customer sentiment? Unhappy customers leave bad reviews.

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Sentiment How To Analysis Review 109

The Realtime Report

FEBRUARY 1, 2019

This approach leads to marketing campaigns with low response rates and wasted marketing dollars. To achieve a better yield on your marketing spend, we recommend creating Customer Intelligence analytical solutions that provides your company with a variety of ways to monetize your customer.

Data 79

Data Compete Analytics Survey 79

Sprout Social

MAY 20, 2021

Engagement can be measured through quantitative data (think: productivity) and/or quantitative factors such as emotions, loyalty and satisfaction. Employee feedback surveys. That’s why employee feedback surveys matter. That’s why employee feedback surveys matter. Why employee engagement matters so much.

Engagement 130

Engagement Survey How To Collaboration 130

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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Research How To Marketing Price 97

Pixlee

APRIL 9, 2021

Building loyalty takes time and ongoing communication; post-purchase communication can catalyze that loyalty. In fact, 80% of customers say they gained loyalty for a brand over time thanks to a range of experiences with products and customer service. Email Marketing: One of the Best Channels for Upsell.

UGC 52

UGC Loyalty How To Sports 52

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

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ROI HootSuite Cost Campaign 113

Keyhole.co

NOVEMBER 16, 2023

Think about that the next time you’re preparing yet another polished marketing campaign to attract potential employees. Employee testimonials are far more valuable than sugar-coated marketing facts. You can also easily add the page code to your website, newsletter, and marketing materials and thus get the word out.

Brands 52

Brands Reputation Hashtag Social Media 52

Twist Image

MARCH 22, 2017

This week marks the annual pilgrimage to Social Media Marketing World in San Diego. For others, it's a vital part of the year to get a brand's digital marketing stack in order. Social media, content marketing and native advertising all intersect for these few days right off the pacific coast.

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Marketing Loyalty Advertising Transportation 45

Keyhole.co

OCTOBER 10, 2023

The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral. Your analysis can reveal what your target customers value.

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. The choice is yours!

Instagram 52

Instagram UGC Hashtag Guidelines 52

Pixlee

SEPTEMBER 22, 2021

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Why Should You Care About Social Media Analytics? Expert marketers use these metrics to make informed decisions about different aspects of their business. .

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Why Should You Care About Social Media Analytics? Expert marketers use these metrics to make informed decisions about different aspects of their business. .

Data 52

Data Social Media UGC Sentiment 52

Pixlee

JULY 21, 2021

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. That work will help with product development and marketing efforts. Over 80% of marketers say interactive content helps grab the attention of their audience. Optimize for Interactive Content.

Engagement 98

Engagement UGC Content Insurance 98

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

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Social Media NGO ROI Research 116