Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

Social Media Management 125

Social Media Management Social Media Skills Consultant 125

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Reporting and analytics. Project Management ?Community

Social Media Management 83

Social Media Management Questions Social Media Skills 83

Social Media Strategies Summit

MARCH 6, 2024

Start with the basic stuff: demographic information. Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base.

Social Media 213

Social Media How To Survey Analytics 213

Sprout Social

JUNE 18, 2019

As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. What are the major differences.

Social Media Management 111

Social Media Management Communities Social Media Skills 111

agora pulse

OCTOBER 21, 2020

How familiar are you with YouTube analytics? A lot of social media managers know other platforms’ data far better than YouTube’s. Fortunately, this step-by-step guide will get you up to date with YouTube analytics. Access to YouTube Analytics. Who Can Access YouTube Analytics?

Analytics 107

Analytics YouTube Overview Social Media Management 107

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Buffer Social

DECEMBER 15, 2021

While we know a lot of small business owners who manage their own social media profiles and love doing it, for some it makes more sense to bring on a dedicated social media manager to free up their time and creative energy. What do you think is the future of organic social media? (In

Social Media Management 82

Social Media Management Process Social Media Applications 82

Hootsuite

MAY 3, 2022

First up, you have to provide some information. The handy thing is that you can use Grammarly for any content you create, from emails to Slack messages to your content management system. Do it better with Hootsuite , the all-in-one social media toolkit. Here’s how the process works in a nutshell. Train your AI.

Social Media Management 96

Social Media Management Tools Social Media Content 96

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. General Information.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Best of all? Start Your Free Trial.

Tools 52

Tools Social Media Sentiment Price 52

Bill Hartzer

JANUARY 15, 2013

Here at Standing Dog , we have a job opening (an immediate need) for a social media manager. If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position.

Social Media Management 129

Social Media Management Social Media Real Estate Tweetdeck 129

Sprout Social

APRIL 25, 2024

In this article, we’re sharing every social media marketing template we’ve ever made. These templates are fully customizable and informed by industry best practices, so you can save time and effort. A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks.

Template 102

Template Templates Social Media RFP 102

Social Media Strategies Summit

SEPTEMBER 14, 2021

However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. To understand the scale of this impact, check out research from Sprout Social into what makes a brand’s social accounts “best in class”: Image source: Sprout Social.

Brands 286

Brands Meme Research Social Media 286

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Oktopost

JANUARY 11, 2024

Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

FEBRUARY 28, 2024

As networks innovate, social media technology has evolved in lockstep—ensuring practitioners can continue to show up where and how their audiences expect. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 95

Social Media Team Social Media Management Report 95

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 124

Marketing How To Sample Samples 124

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Pro: Union Metrics has many easy-to-use analytics dashboards.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. Reach refers to the number of people who saw your content.

Metrics 93

Metrics Influencer Marketing Survey 93

Keyhole.co

DECEMBER 13, 2023

Mention is a good example of a platform helping brands track and post to social media apps. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. 1 Analytics Tool for Growth Beautiful reports. Get Started All your social media analytics in one place.

Metrics 107

Metrics Examples Marketing HootSuite 107

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

B2B 117

B2B Trends Social Media UGC 117

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. They can track your own performance on LinkedIn through detailed analytics, helping you measure the success of your social media marketing strategy. Pricing: Prices start at $99 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

OCTOBER 19, 2023

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. TikTok analytics tools. Here are some TikTok analytics tools to check your metrics: 7. Analisa.io

Tools 116

Tools Strategy Video Library 116

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This also allows you to make more informed decisions regarding future content strategies.

Template 134

Template Templates Social Media Tips 134

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager? Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 112

Patterns Sentiment Analysis Proposal 112

Keyhole.co

MAY 9, 2024

Are they marketing managers, software developers, entrepreneurs, etc? Research: Stay on the pulse of your industry. They might be job titles, such as #marketingmanager, or industries, like #SaaS or be informed by your latest applicant pool example , so you know you’re targeting the right people.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Hootsuite

JANUARY 18, 2024

We’re giving out free social media advice that doesn’t involve black-hat techniques (we look better in white, tbh), get-rich-quick schemes (tried, failed), or snake oil (not good for the snakes). We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Sprout Social

DECEMBER 15, 2023

Time management Time batching is a common time management tactic that is possible when you start scheduling your social media content ahead of time. Set aside a block of time to research and plan your content ideas, a block of time to create your content and a block of time to schedule your content.

Facebook 115

Facebook How To Publishing Analytics 115

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. When is Social Studio shutting down?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

DECEMBER 12, 2022

To help you thrive through turbulent times, we asked our team and a few external experts what they think is in store for the future of social media. Use these insights to inform your 2023 strategy and you’ll do great things in the new year. Social media managers live and breathe social.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97