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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well.

Facebook 185
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Facebook vs Twitter (A Comparison)

The Marketing Blog

I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. Pickfu’s Take You might be aware of Pickfu.com , a site where you can do cheap and instant market research surveys.

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Using Twitter to grow your business-Webinar

Direct Marketing Observations

Use Twitter as part of your firm’s marketing mix. Featuring: Brian Solis is author of the new book Engage, the complete guide to build, cultivate and measure success in the new Web. BrianSolis.com is among the world’s leading business and marketing online resources. Use Twitter to engage and support your customers.

Twitter 148
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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. We discuss issues and trends in modern web technologies that help your organization achieve more with less. Consider how you might use the interactive possibilities of the Internet and Web 2.0

Web 2.0 100
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Social Media The Gzillion Pound Gorilla

Diva Marketing Blog

When Ad Age's eZine popped into my inbox this morning the lead sentence from this article - Economy Weighs Heavily on Marketing Execs for 2009 (free registration might be needed to access) caught my attention. Marketing executives are tired of buzzwords such as Web 2.0, While Web 2.0 While Web 2.0

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Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data. Corporate Policies on Web 2.0. Group communication and the wiki. ► May. (10).