Unmetric

JULY 9, 2019

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. This way you can see how efficient you are in terms of handling queries and track your response rate as well.

Analytics 72

Analytics Tools Twitter Hashtag 72

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way. Clear data.

HootSuite 145

HootSuite Metrics Analytics Instagram 145

Hootsuite

JUNE 23, 2022

Social media content creation is the basis of every social media strategy. Without content, there is nothing to post, like, share, or analyze — and it’s impossible to promote products or services online. What is content creation? Content creation is the process of creating content.

Social Media 112

Social Media Content HootSuite Library 112

Hootsuite

FEBRUARY 6, 2023

Content moderation is a critical part of any brand’s social media strategy. In a world of bots, trolls, and scams, social media moderation ensures your brand’s social channels – and their comments sections – are safe, friendly, and pleasant places to be. What is content moderation?

FAQ 119

FAQ Tools HootSuite Content 119

Social Media Strategies Summit

APRIL 24, 2024

Instagram isn’t just one of the world’s biggest social networks. The total number of times your content appeared on Instagram in a given period. In isolation, impressions aren’t super useful because they don’t tell you how many people have actually seen your content. Total Impressions What Does It Tell You? Simple, right?

Metrics 137

Metrics Instagram Engagement Social Media 137

Likeable

JANUARY 24, 2022

It’s a somewhat nebulous term that gets thrown around a lot, especially as it relates to social content—but do you truly know what an algorithm is, and do you understand how to use it to your brand’s advantage? Keep reading to find out everything you need to know about social media algorithms. What do social algorithms want?

Social Media 86

Social Media Content Module Feed 86

Webbiquity SMM

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish.

Social Media 237

Social Media Tools Software Curation 237

Hootsuite

OCTOBER 2, 2019

Facebook advertising is an important way to connect with your audience on the world’s largest social network. Table of contents. You can also link to additional Instant Experiences so people have access to even more instant mobile content. And with easy-to-understand analytics , you can uncover your best ads at a glance.

Advertising 112

Advertising Facebook How To HootSuite 112

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. as "success."

Social Networking 270

Social Networking Class Comments Conversation 270

Hootsuite

JANUARY 23, 2020

A social media content calendar is like the Marie Kondo of your entire social media strategy. We’ll also list our favorite social media content calendar apps. Oh, and we’ve built some free social media content calendar templates to get you started. Table of Contents.

Template 145

Template Templates Social Media Content 145

SocMed Sean

JULY 11, 2018

I’d like to get more referral traffic, but I’d rather focus on writing for my own blog, rather than giving my content away to others. Am I being selfish about my content? The idea is that if a high-quality site links to your content, Google is going to reward you with the potential for higher ranking for your content.

Content 209

Content Buy Sites Energy 209

The Social Media Hat

MAY 27, 2016

Twitter How To Find Influential People Who May Be Tweeting Your Content. A Story Of How I Found An Influencer Who Tweeted My Article To 276,000 Readers Thursday afternoon I was going about my business as usual, and happened to open my Google Analytics app to see how traffic was doing. But other times, I have no idea.

Content 156

Content How To Domain Name Influencer 156

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? TikTok's popularity has exploded since its 2016 inception.

Trends 147

Trends Strategy Marketing Authentication 147

Hootsuite

JULY 8, 2020

Audience research will help you craft relevant content, messaging, and ads. All of this can lead to higher conversion rates and better social media ROI. Of course, these are key metrics for all social marketers (and marketing bosses). Target audience definition. How to find your social media target audience.

Template 145

Template Templates Social Media How To 145

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 95

Influencer Brands Collaboration Authentication 95

Oktopost

MARCH 26, 2024

By offering a detailed analysis of the contributions of social media activities to sales, these reports provide teams with the ability to track the origin of opportunities within the sales pipeline back to specific social networks, and even posts. But what if you see that 25% of your influenced opportunities come from X?

Influencer 62

Influencer Report B2B ROI 62

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Other tools like In/Spree use AI to inform brands on how to optimize their content and distribute it through influencers.

Analytics 164

Analytics Influencer Issues Metrics 164

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And surprisingly, there’s a lot of B2B content on there. That’s cute.

B2B 311

B2B Influencer Platform SMS 311

Hootsuite

JULY 5, 2023

You can dig into details on each network’s site for developers: Instagram APIs Facebook APIs YouTube APIs Twitter APIs LinkedIn APIs Pinterest API TikTok APIs How does this work in practice? Social media tools like Hootsuite have seamless integrations with all major social networks based on API access.

API 89

API Social Media HootSuite Reddit 89

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. analytics Click To Tweet. According to RhythmOne data, 84% of shares happen via dark social. Should Your Brand Worry About Dark Social? According to a recent estimate , 12.1% mobile users in the U.S.

Brands 154

Brands Analytics Consultant Data 154

Hootsuite

MARCH 3, 2022

Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. Does this mean you can just show up, post some content, and start seeing results? Calculate it on a post-by-post basis or for an entire campaign — for any social network. What does TikTok engagement mean?

Engagement 100

Engagement Tips Metrics Remix 100

Razor Social

OCTOBER 11, 2017

There’s no better way to drive massive traffic to your website than consistently creating amazing content. Everybody is producing content to gain targeted traffic and get their brand known! So how do you stay ahead of your competition in the content marketing game? Content plus tools equals higher ROI!

Tools 111

Tools Tips Content Marketing 111

Unmetric

JULY 24, 2019

Publishing tools help you manage multiple social profiles from a single platform, schedule posts in advance, track your social performance, and much more. They also have publishing workflows to take content through approval levels (ie. You can even preview how the content will look before it gets published.

Publishing 105

Publishing Tools Brands HootSuite 105

Rebekah Radice

SEPTEMBER 12, 2017

This means you need to develop your own definition of success – decide what you want to achieve and get your team on board that vision. Next, use your definition of success to set measurable goals. Engagement is the number of likes, comments, and shares your content is getting. I also use Google Analytics regularly.

Social Media 144

Social Media Metrics How To ROI 144

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Ignite Social Media

FEBRUARY 22, 2023

This means social media managers should learn to get creative with their social content and track social data more closely than ever before. Here’s a rundown of what’s hot and what’s not for social media this 2023.

Social Media 98

Social Media Social Media Management Influencer Trends 98

Razor Social

AUGUST 22, 2018

You create a piece of content. Which signals do you look at to understand if your content is actually engaging? In this article, we’ll share some valuable tips on how you can figure out if your content is doing a good job at engaging your audience. What do I mean by engaging content? What do I mean by engaging content?

Engagement 85

Engagement Content Metrics Analytics 85

Hootsuite

FEBRUARY 24, 2022

Cross-platform campaigns are social media campaigns run across multiple platforms. By creating original content aligned with the spirit of each platform, your marketing becomes a seamless omnichannel experience instead of “that ad feeling” people are eager to escape from. Some platforms are visual, some are text-based.

Examples 145

Examples Campaign Platform Tips 145

Hootsuite

FEBRUARY 5, 2020

Use these related keywords to help you narrow your definition of your competitors, so you can make sure you’re analyzing businesses that are truly competing with your own. The brands that rank for your keywords in Google are not necessarily the same ones that rank well within the social networks themselves.

Analysis 145

Analysis Template Templates Social Media 145

Hootsuite

MARCH 15, 2021

Informally, users might mention your brand by: sharing links to your content, like how this user shared content from the magazine Slate. When your brand gets comments like this… I am definitely taking the time to re-discover the natural world around me – from the starry night sky to snail tracks in tidepools.

Twitter 145

Twitter HootSuite Notification Analytics 145

Sprout Social

SEPTEMBER 2, 2020

This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. But what separates Instagram video from that of competing social networks?

Instagram 141

Instagram Video Brands Compete 141

agora pulse

AUGUST 27, 2020

Yahoo Finance also uses the power of infographics to post its content on its Instagram account, making their account more interesting. Also, make sure components within the post are relevant to each other and create a piece of content that makes sense from beginning to end. Let’s break it down. Let’s break it down.

Engagement 182

Engagement Social Media How To Examples 182

Hootsuite

AUGUST 11, 2022

And what’s the exact brand awareness definition that makes sense for your business? Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. They recognize your logo or tagline, making it easier to communicate effectively through social content, especially in images or short-form video.

Brands 120

Brands HootSuite Film Instagram 120

Unmetric

NOVEMBER 12, 2019

Social media marketers know that it’s not how big your audience is, but the way they engage with your content. To begin with, the social media analysis tool you use should have the ability to display the audience growth as a trending graph like the one below. Nike didn’t post any content in September 2018 on its Facebook page.

Social Media 84

Social Media Analysis How To Analytics 84

Sprout Social

NOVEMBER 9, 2021

Instead, come up with a consistent content calendar and stick to your schedule. If you fail to upload frequently or go months without publishing content, you may get labeled as a “dead” channel. If you’re stuck on “when” or “how often” to upload, look no further than your own analytics.

YouTube 134

YouTube Tips Tools How To 134

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

OCTOBER 12, 2021

And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. Because if your content doesn’t end up seen by your intended audience, why bother making it at all? The TikTok For You page is a personalized, scrollable feed of content.

Tips 116

Tips How To Hashtag Trends 116