Applied Analytics with Andy Crestodina
OCTOBER 22, 2015
This month, we asked Andy Crestodina to join us again because he has a new presentation on Applied Analytics …and every communicator must understand this. It’s learning how to read the reports Google Analytics gives you. What You’ll Learn About Your Analytics.
Know What’s Working on Social Media: 26 Free Social Media Analytics Tools
MARCH 6, 2017
We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? If you’re looking for social media management tools, this list might help you use them!
The Social/Anti-Social Network
JULY 16, 2011
Online social networking continues to change and evolve. This week, Google CEO and co-founder Larry Page announced that Google + has over 10 million people using it in less than two weeks with over one billion pieces of content shared. That is mind-blowing, impressive and not all that surprising when you consider how popular platforms like Twitter and Facebook are, and how people are looking for newer/cooler social networking experiences. anti-social network.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. Here’s why Twitter is one of the best social media platforms for listening: Real-time results.
Give Your Social Networks The Spring Cleaning They So Desperately Need
The Social Media Hat
MAY 30, 2016
Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Along the same lines, periodically, it's a good idea to take stock of your social profiles and do a little Spring Cleaning of your own. Certainly, stop sharing them to social channels.
How to Use Analytics to Increase Instagram Engagement
FEBRUARY 8, 2016
Do you use analytics to increase Instagram engagement ? I’m going to share some solid tips to increase Instagram engagement account using analytics. It's always important to start with the basics for social strategy. Don’t live in a social media silo. Sprout Social.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Social chatter about the site.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. Have you made Google Plus a part of your marketing strategy yet?
Four Content Discovery Tools to Engage
MARCH 9, 2015
Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Swayy for Personalized Content.
Klout and Peerindex – social network loyalty cards?
The Way of the Web
SEPTEMBER 29, 2011
Sharing amazing content which gets lots of interaction. Sharing a lot of content all the time. And here’s where the loyalty card element comes in: Supermarkets and social networks: The basics of the supermarket loyalty card are pretty simple.
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.
The 5 Top Google Analytics Reports for Social Media Marketers
Convince & Convert
AUGUST 22, 2012
Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Filter Social Media Traffic.
Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing
APRIL 28, 2013
Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. With more than 48 million users, Pinterest is one of the most popular social networks on the Web. Begin using Pinterest Analytics.
More New Features for Facebook’s Analytics for Apps
SEPTEMBER 29, 2016
Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post : Analytics for Apps is introducing a beta that adds support for web measurement and cross-platform metrics.
Google Analytics Social Reports Provide Huge Metrics Edge
Convince & Convert
MAY 22, 2012
I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that. We lacked a uniform way to compare activity on different social media sites.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. Content Curation Tools.
Get More Shares on Your Content with these Five Tips
SEPTEMBER 25, 2012
If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. You spend hours crafting content you think readers will love and then…crickets. This is evidence of a change in content consumption behavior. Include the Right Social Sharing Buttons.
Content Strategist vs. Content Analyst
NOVEMBER 29, 2011
It’s no secret we’re overwhelmed with content. But where is all the good content? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? We need to take the same approach in digesting content.
How to Use Social Data Analytics to Inform Your Marketing Strategy
APRIL 18, 2017
Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Dan Whitehouse Social analysis.
Social Analytics: A Valuable Tool Evolving to Meet Expectations
The Realtime Report
FEBRUARY 12, 2017
Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products.
The Technology Part to Your Content Marketing Plan
FEBRUARY 8, 2017
Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. However, you won’t get far without having a content marketing plan in place. We need content marketing tools , and here I’ll suggest a few.
The Best Google Analytics Metrics for Social Media Professionals
Convince & Convert
JUNE 20, 2014
Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. Holy Social Last year, Nike created a PHOTOiD site that allowed users to customize shoes based on the colors of their favorite Instagram photo.
Aggregate Social Network Data Using the New Group Report
OCTOBER 4, 2016
The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. More Networks, More Data. Turn Social Data Into Actionable Insights.
65 Terrific Social Media Infographics
JANUARY 30, 2011
Last year, I assembled a collection of 35 infographics that told the story of social media at that time. The History of Social Networking. Who is the “Me in Social Media? How Marketers Are Using Social Media. The Rise of Social Networking Ad Spending.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You’ll be celebrating your social media goal conversions too! When someone clicks on a link to your social profiles.
The Ultimate User-Generated Content Guide
OCTOBER 5, 2016
One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. What Is User-Generated Content? Why User-Generated Content Is Influential.
Social Sharing + Analytics = ConversionBuddy
SEPTEMBER 5, 2011
Social sharing is on rise. Therefore, it’s good have a tool built into your website which enables customers to easily recommend products to their friends either through Facebook page or other social media channels. Similar Posts: The Science of Social Timing [infographic].
What Marketing Can Learn From Public Relations Analytics
MARCH 28, 2011
How to be more analytical. Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels.
Which Instagram Analytics Tool Will Work Best for Your Business?
JUNE 29, 2016
Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard.
Understanding LinkedIn Company Page Analytics
SEPTEMBER 26, 2016
Just recently, the popular social networking site LinkedIn introduced two new features. The post Understanding LinkedIn Company Page Analytics appeared first on Devumi. Linkedin Marketing content marketing linkedin marketing online marketing social media marketing
Review of Content Marketing Measurement Platform Squeeze
OCTOBER 11, 2012
Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. You can squeeze links for any of your content, as well as forms.
Google Analytics Unveils a Set of Social Reports
MARCH 22, 2012
Tweet When working with social media, the prime challenge is to measure its value, through different parameters. With the rapid growth in the use of social media by brands, there is a need to analyse the returns and benefits of going “social”.
What Bill Gates Predicted About Content Marketing
Convince & Convert
AUGUST 13, 2015
How important is content marketing? Gates wrote an article titled “Content is King” in 1996. He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing.
10 Content Marketing Lessons I Learned From Seeing How Our Content Is Shared
FEBRUARY 1, 2017
But did you know: Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. 76% of people use their Facebook feed to find interesting content. In the past two years, content consumption on LinkedIn has increased 21%.
Why Data Driven Content Fails Alone
AUGUST 24, 2015
Have you read any recent content marketing articles? Today’s articles feature shiny objects to distribute content through (hi, Snapchat and Periscope) and platitudes about impact. To do that, content needs to tell a good story.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social Media in the Enterprise.
The One Tip That Took My Blog To New Levels. Stop Caring.
JUNE 21, 2012
Not just from researching and writing articles, but form the comments/feedback that I have received and the conversations that have been sparked with others via social networks like Twitter. Start caring about content that is meaningful to you.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? timbursch Do you think we will see a Social ID, similar to OpenID?