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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Likewise, if you’re aiming for community engagement, track the volume of comments on your posts. You can use social media ROI calculators found in analytics tools like UTM Parameters and Google Analytics. If their followers fit your ideal customer personas, you get access to a ready-made, engaged audience base.

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How to Automate DMs on Social Media

Hootsuite

You can also offer incentives for signing up, such as discounts or exclusive content. Build a community Building a community of loyal customers is not an easy task. It requires two-way communication, which means you have to talk with your followers from time to time! Offer value It’s no secret people love free stuff.

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13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. I’m going to split these tips into three sections: Attract, Engage and Convert. Brand Your Channel.

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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

When it comes to influencer marketing , C-suite execs want more than just good engagement. When you do, your brand’s message resonates with an already engaged audience. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example.

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21 Instagram Story Ideas + 5 Expert Tips For More Views & Engagement

Keyhole.co

In fact, an Instagram story is an engagement tool in itself. Behind-the-scenes story Creating a behind-the-scenes story with an engaging and interactive tone can make your audience feel like they’re part of the brand’s journey. We bet you also crave to make the most of the pixels and woo your Insta fam. You ask us, why?

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Referral marketing: What it is and how to use it successfully

Sprout Social

Or, helped them get new customers in exchange for a discount or freebie. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Offering incentives like discounts or free products helps to encourage people to spread the word about your business.

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